Project description
A new way to write for your customers
Digital marketing agencies are always looking for ways to deliver personalised strategies to their clients. A new cross-industry solution uses artificial intelligence (AI) to profile the audience and compile data and trends. The EU-funded GHOSTWRITERAI project has developed this human-centred approach to content strategy. It is a tool that helps companies find their target audience and identify their interests and the words they use. This information helps them speak to their audience in a way they can relate to. The project’s technology is based on semantics and AI to help companies understand people better in order to create a people-centric marketing approach, thus improving customer experience.
Objective
Finally, you have the full picture to make winning business decisions! A Human-Centered Approach to your Content Strategy has come!
Finding public, trends, keyword is a long job. It takes weeks to improve the results. Thanks to GhostwriterAI is a tool that helps you companies what interests have, and what words use, the people in the audience they want to reach. On the other hand, people protect data and privacy, while giving back useful insights deliverable and immediately usable by Companies to improve customer experiences, saving time and money.
Companies can bring their audiences closer by speaking their language.
We can transform any language in mathematics. Maths can protect data, privacy and giving back useful insights to Companies to improve their customer with meaningful experiences, saving time and money. The solution is cross-industry, and we point to make it cross-language.
GhostWriterAI serves to profile people and improve marketing strategy using AI.
For example, we helped Moleskine identify new audiences and understand their interests before launching a new product, finding topics and testing ads in a human-centred perspective.
Our innovative technology based on Semantics and Artificial Intelligence help companies understanding people interests and words to create a human-centric marketing approach.
GhostWriterAI is a proprietary AI technology. We are currently in a TRL6 phase.
Our proprietary system is patented in Italy, and validated by technological leaders, like our partners NVIDIA and INTEL, and scientific publishing. We are part of international networks as a winner of European contests (winner Startup of the Year 2018 EU Startup Lighthouse, Winner DDW Analytics at EU, Startup Lighthouse 2018, TOP 50 AI Code_N 2018, TOP Fifty Founders Tech Chill 2019, finalists at Unicredit Start Lab, winners of next EDI round of incubation.
The SME instrument phase 1 project is thoroughly aligned with GhostWriterAI’s development strategy.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
You need to log in or register to use this function
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
10129 TORINO
Italy
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.