Periodic Reporting for period 1 - CyreenApplication (Connecting Ad-Impressions with Purchase. The new advanced Advertisement at the point of sales.)
Reporting period: 2019-12-01 to 2020-05-31
We believe that this project can help to increase the effectiveness of marketing measures due to the use of highly standardized and large amounts of data. However, since the process can function completely anonymously, society benefits from it by not being unwillingly exploited in terms of personal information. Cyreen fights against this intrusive trend apparent in the industry (i.e. Facebook).
The overall objective of the project is to further develop an effective marketing channel and successfully incorporate it in the retail industry. Cyreen aims to create a transparent marketing tool, which helps advertisers to run, measure and optimize campaigns while treating personal information with the highest level of respect.
Based on the feasibility study, the final conclusion of the action is to continue the project.