Objective
The aim is to demonstrate the protection of environmental quality by transforming it into a marketable economic asset. The result will be the dissemination of know-how in defining, protecting and marketing environmenal quality as a product, thus assuring sustainable tourism development.
Tourism Eco-labelling: the definition and development of an area-based environmental quality mark for tourism designed to ensure sustainability of the tourism product through involvement of environmental managers in rural land use planning. The concept is one of assured quality and environmental integrity within a given geographical area which will relate in this programme to sustainable tourism development and marketing, but which has the potential eventually to be extended to the marketing of all goods and services originating within the area.
Pilot areas are all remote and disadvantaged areas in the West of Ireland. Transnational partners are also located in seaboard areas of Europe: Devon (England); Highlands of Scotland; North Wales, Brittany (France); and Jutland (Denmark). The project will network with complementary approved LIFE programmes relating to sustainable tourism in these areas and in Ireland.
Five measures are proposed
- Development of quality mark definition.
- Experiments in different areas on alternatives means of achieving defined standards.
- Monitoring of compliance.
- Promotional acitvity in test areas.
- General dissemination and kick-starting second generations of projects in trans-national partner locations.
Programme(s)
Call for proposal
Data not availableFunding Scheme
DEM - Demonstration contractsCoordinator
Furbo
Ireland