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AI & NLP applied to semantic targeting in Search Engine Marketing

Project description

Improved keyword selection for online marketing

In recent years, with increases internet use and the transfer of a multitude of companies to the internet, online advertising has become an ever-more important investment for companies seeking to improve their profits. Up until now, internet marketing has been focused on increase of visibility in search engines with the use of keywords. Despite the difficulty of choosing appropriate keywords for online marketing campaigns though, up to this point it has been done manually, limiting the efficiency of such marketing campaigns. The EU-funded OA project aims to change this by developing a series of technologies that will allow full automation of the keyword selection process for online marketing campaigns.

Objective

WHO WE ARE?
OrbitalAds is a Spanish start up founded with mission of helping our clients make the most of their online advertising investment, create perfect ads and keep on improving their conversion results automatically saving time, money and effort.
WHAT IS OA PROJECT ABOUT?
SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engines through paid advertising and keywords are the most fundamental and significant element of SEM.
Selection of the right keywords is one of the most challenging topics when running an effective marketing campaign. However, the selection and generation of the perfect keywords is a huge challenge. Just think that in Google, up to five billion searches are made every day in more than one hundred languages, so imagine the incalculable number of possible keyword combinations.
Evidently, a truly efficient management of keywords can never be performed manually, but surprisingly, keywords management is the only process that after almost 20 years is still performed manually in SEM strategies.
We have been the first and only ones to develop a solution for automatization of the keywords management process using Language Agnostic Smart Semantic Targeting based on Natural Language processing and Machine Learning. OA technology is capable of “understanding” words in hundreds of languages and phrases combining different words within a semantic context, to fully automate the keywords section process in SEM campaigns.
OA has the true potential to become the global referent player in automatization of digital Advertising, which is a multibillion market that represents for us a €7 Billion market opportunity. The Series A round we are seeking now, would allow us embracing this business opportunity. We are requesting €3M (50% Grant + 50% equity) to the EC, to help us achieving our goals and bring EU at the forefront of the digital advertising market.

Call for proposal

H2020-EIC-SMEInst-2018-2020

See other projects for this call

Sub call

H2020-EIC-SMEInst-2018-2020-3

Coordinator

ORBITAL ADVERTISING SL
Net EU contribution
€ 1 500 000,00
Address
CALLE AMANIEL 30 3B
Madrid
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Comunidad de Madrid Comunidad de Madrid Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost
€ 2 478 358,13