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Optimised rose bush production chain by innovative integration of plant improvements and automated rose bush harvesting and conditioning


The European rose production sector is since 1990 in decline due to too high labour costs aggravated by fierce competition from outside Europe including Africa and Asia The working environment in the rose sector is becoming increasingly unacceptable because the repetitive manual harvesting and conditioning work results in permanent severe back injuries among the workforce. To survive, the European SME rose producers must by biological as well as technical means reduce costs, improve rose robustness and automate rose harvesting and conditioning. The European SME rose producers are mostly relatively small firms, many still family-based and using traditional working methods. It is recognised that further, automated mechanisation is needed but mechanisation alone is not enough to reach sufficiently lower cost: biological innovations yielding more robust roses must be integrated as well. Only this integrated approach can reverse the decline of the European rose sector. The innovative part of this research is the integration of innovative bio- and industrial technologies that will improve human working conditions, make the rose plant more robust so it can survive automated harvesting and have longer shelf life, mechanise and automate the plant-to-packaged-rose production intelligently and cost-effectively, and reduce production cost by 20% and increase shelf life from 3 to 5 weeks. implementation of the project results potentially offers the European rose sector substantially lower cost (20%) and longer rose bush shelf life which is crucial for this largely exported product. Estimated benefits Europe-wide are at least 12 million ECU per annum and reversing the decline in the rose sector.


Themar Beheer B.V.
5930 AA Tegelen

Participants (2)

B.V.B.A. Van Maderen Gebroeders
9260 Serskamp
Van Poecke Paul B.V.B.A.
7,Oude Wetterstraat
9230 Wetteren