Objective
Background : The drastic changes occuring in the EU towards the actual establishement and realisation of a Single integrated European market bring new opportunities and challenges to farmers and their cooperatives. Agribusiness industries face a stiff competition originating mainly from the EU trade barriers# removal and the rapidly changing marketing environment fo the single European market. Marketing of agicultural products has not yet taken full advantage of the methodological advances in behavioural sciences, economics and quantitative methodologies. A certain need has been identified towards the development and proper utilisation of updated market research tools and methodologies in the field of agricultural management and marketing. Also marketing information systems have been created and adopted in agribusiness firms to a very small extend. Management decision making is based on sporadic information and less on systematically collected and processed data. As a result, the recommended market penetration policies lead quite often to a dead end.
The objective is :
The aim of the project is to develop a knowledge based decision support system to
support farmers and relevant decision makers in formulating marketing strategies and
finding optimal distribution channels for novelty agricultural products (olive oil,
organic products, niche market products) .
Short description of the project :
It proposes an integrated approach to the marketing problem of agricultural products
taking into account all the marketing mix variables (product, price, promotion and
place). The system will suport decision makers in new product design and
development, identification of potential market segments, formulation of
communication strategy and in forecasting. Specifically, it will allow decision
makers: i) to formulate their own communication strategies based on consumer attitudes and beliefs, ii) to adjust production according to the product#s demand, iii) to select the most profitable market.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
731 00 CHANIA
Greece
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.