Skip to main content

A public information campaign to support a proposed national deep repository for low and intermediate level radioactive waste

Objective

The primary objective of the campaign is to gain support in Cumbria for a radioactive waste repository at Sellafield through the dissemination of factual information in various forms to the public. Opinion polls will establish an initial baseline level of support which will represent an appropriate yardstick for evaluating the effectiveness of the campaign as it progresses. Analysis and comparison of data gathered from subsequent polls and interviews will enable change in support to be measured. A second objective is to generate information in a suitable form for detailed consideration by other European Community Member States by assisting them to produce similar programmes of their own. The comparison of the baseline opinion data in the United Kingdom and France will be the principal method for fulfilling this objective.
The primary objective of the campaign that has been planned is to gain support in Cumbria for a radioactive waste repository at Sellafield through the dissemination of factual information in various forms to the public.

Opinion polls will establish an initial baseline level of support which will represent an appropriate yardstick for evaluating the effectiveness of the campaign as it progresses. Analysis and comparison of data gathered from subsequent polls and interviews will enable change in support to be measured.

A second objective is to generate information in a suitable form for detailed consideration by other European Community Member States by assisting them to produce similar programmes of their own. The comparison of the baseline opinion data in the United Kingdom and France will be the principal method for fulfilling this objective.
Work programme:

- Opinion research by the Surrey University including baseline measures of public understanding and reactions to the repository siting at Sellafield and a survey in Cumbria, evaluation of the various publicity media and the most effective communication methods and the effectiveness of the campaign.
- International comparison by Symlog Institute. It involves the Cumbrian public opinion, the French public opinion and the institutional approaches as well as the extent to which their policies are appropriate.
- Publications: two brochures would be produced. The first one would describe the nature of the waste, the proposed area selected and the impact on the community. The second one would explain the findings of the investigation, the proposals and forthcoming steps.
- Videos: two videos would be produced and made freely available to the public. The first will cover geological investigation. The second would explain the findings of the investigation, the proposals and forthcoming steps.
- Exhibition: the main exhibition material would be situated in the Sellafield Visitors Centre which is now well known as a major tourist attraction. It will include: interactive video, portable display and borehole exhibition
- Informing the public of new material: regular public information notices will be placed in local and regional newspapers to advise the general public.

Coordinator

BRITISH NUCLEAR FUELS PLC
Address
Hinton House, Risley
WA3 6AS Warrington
United Kingdom

Participants (2)

INSTITUT SYMLOG DE FRANCE ASBL
France
Address
Rue Camille Desmoulin 9
94232 Cachan
UNIVERSITY OF SURREY
United Kingdom
Address
University Campus, Stag Hill, Duke Of Kent Buildin
GU2 5TE Guildford