Research objectives and content
My research project is concerned with how retailers are utilising information technology (IT) to improve both their business processes as well as their product/service offerings to customers. Previous studies on the use of IT by the service sector have looked at financial services, an industry which is going through structural changes, much of it due to IT investments.
My project will examine which types of firms are the most innovative and will consider the links between users and producers of advanced communication technologies.
Training content (objective, benefit and expected impact)
Being able to spend a period of time at SMIT will be extremely beneficial to this project because of their excellent reputation in studying the impact, both economic and social, of new information technologies. I shall draw on their experience of analysing converging technologies which is at the heart of the current IT revolution and which stands to have a considerable impact on the service sector.
Links with industry / industrial relevance (22)
As part of this project I have already formed a number of links with retailing organisations in the UK. They have expressed considerable interest in seeing the results of my study when they are ready. As well as having direct relevance to retailers in helping them understand technological and structural changes in their industry, the project will also have a broader relevance to other service-based organisations that stand to be affected by IT.