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Planning long term company survival - the restructuring of the Italian and British motor car industry


The research project titled "Planning the Long Term Company Survival" deals with restructuring of the British and
Italian Motor Car Industry between the 70s and the 90s. The topic is relevant for several reasons. M.C.I. is a strategical sector of the European Economy; the analysis of FIAT and British Leyland restructuring addresses relevant questions in both Business History and Business Economics.
The topic lies in the field of Business History. The methodology is mainly based on the analysis of forecasts. The aim the research is to understand strategies to plan survival and growth of M.C.I. within mature market.


London School of Economics and Political Science
Houghton Street
WC2A 2AE London
United Kingdom

Participants (1)

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