Research objectives and content:
Operational research in European countries has neglected relations of genders in enterprises up to now. A well-founded theory with the manifold manifestations of gender-driven social identity formation and their impacts on employees' careers, as well as on the efficiency of enterprises does not exist. One assumes that female and male identity is consciously shaped in the enterprise and that these processes culturally develop in a different way and are industry specific. Thus, the following central question is taken as a basis for the project: Which mechanisms govern the development of gender identity of individuals in organisations? To answer this question, enterprises in various lines of industries in Austria, Germany and Great Britain shall be examined to mark differences and/or things in common in these specific cultural areas. Apart from theoretically dealing with the subject the project shall be of qualitative and internationally comparative character. Target of the project is the development of a dynamic model that reflects the impact of the observed gender identity of employees on the enterprise as well as the impact of the enterprise, on gender identity formation of organisation members. Training content (objective, benefit and expected impact).
The project is intended for further academic qualification (dissertation)and knowledge enhancement in the field of gender research in enterprises and intercultural Human Resource Management. This is thus a continuation and deepening of my previous research activities, which specially dealt with gender specific personnel politics. It will allow me to investigate at a higher-level issues of international differences in gender identity an work which previously have been a more marginal aspect of my experience. The result of the project would be of considerable benefit to the host institute dealing with gender research, intercultural management and Human Resource Management HRM. It is expected that the investigation will improve existing knowledge of empirical methods and experiences. One part of the project is to develop networks for exchanging scientific and cultural ideas between Austria, the UK and especially East-Germany. Therefore it will provide research experience in the English speaking business world. Links with industry/industrial relevance (22). The investigations are carried out in enterprises to which practice contacts already exist due to previous research activities (Aif-project in clothing industry, 'Cranfield Network on Strategic European Human Resource Management'). The enterprises will be integrated in the project during the whole period of the research activities. In dealing with gender problems, new aspects in the personnel sector can contribute to organisations research and to planning organisational structures in enterprises.