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Content archived on 2024-05-14

Development of a novel market prediction and demand-driven manufacturing system in the consumer good industry

Objective

The overall objective of this project is to reduce the overall cost of selling goods in the consumer market.

Nowadays, the price of a consumer market product often comprises up to 80% distribution costs. DELPHI aims to reduce distribution costs by 40%. The project offers a new concept and a new IT system affording optimisation of the supply network management from producer down to point-of-sale (POS). DELPHI aims to integrate the entire process chain (from market assessment, through production and distribution) by building a comprehensive process model, which takes into account the end consumer and his behaviour as a main feature, as well as the whole chain of logistics and production. This model is the basis for planning and controlling the entire process chain. In order to supply a data base with the latest information, the current sales data, logistic data and production data are to be taken on-line by the DELPHI system from all POS and producers via the internet.
A global optimisation in production activities and global integration of manufacturing processes and distribution planning in a volatile business environment will be developed. The DELPHI system, will not be limited to the lines of fashion and toys but may be applied to all sectors of trade. It replaces the wholesaler as-we-know-him and entirely controls the flow of goods, information and money.
Due to improved forecasts, the higher speed of response to changes in the market and the flexibility of the distributed, virtual warehouse and the lower storage capacity, it is hoped that distribution costs, arising along the whole supply chain from producer to POS, will be reduced by 40%.
Two pilot sites, are foreseen, one in the fashion and one in the toy industry. Both pilots consist of about 50 independent POS which are directly linked via the internet to two DELPHI systems.

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Programme(s)

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Topic(s)

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Call for proposal

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Funding Scheme

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CSC - Cost-sharing contracts

Coordinator

Diconsult Gesellschaft fuer Beratung, Planung und Durchfuehrung
EU contribution
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Address
Grubmühlerfeldstrasse 14C
82131 Gauting
Germany

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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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Participants (6)

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