Extensive and detailed evaluation of a national campaign within the UK has shown that posters making strong use of graphic and color are an effective way of taking messages about the centrality of science to quality of life to the young adult audience traveling on buses. The aim of this project is to extend this campaign and its message across the EU and to gain further added value by making the launch of Sci-Bus coincide with the European Science and Technology Week 2002.
Topic(s)Data not available
Call for proposalData not available
Funding SchemeACM - Preparatory, accompanying and support measures
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