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I-TV - Designing, Authoring and Producing Enhanced Televised Content on the Internet and on TV

Objective

I-TV will design, author and deliver visual content on the Internet (Internet-TV); content that so far has mostly been covered by print and audio. I-TV will furthermore turn a regular hourly TV show into an Enhanced TV show and a weekly TV show into an Inhabited TV show with crossmedia content features. These two objectives are to be accomplished in four interactive electronic publishing areas: cultural information, lifestyle publishing and entertainment, business and financial information, and news, science and current affairs. I-TV covers the whole value chain from designing and authoring highly visual content to delivering it to world-wide audiences on the web/digital TV and from creating value added services (e-communities and e-business) to optimining crossmedia content creation via audience research and data mining (classifiying and profiling audiences). I-TV will lead to four applications: an enhanced TV show, a business information portal, a knowledge and information portal and an entertainmentrportal.

I-TV will lead to three tools:
a crossmedia authoring tool,
a crossmedia community building tool and
a crossmedia audience research tool.

Tools and applications will be highly integrated with each other

Work description:
I-TV is to design, author and deliver crossmedia content in four interactive electronic publishing areas: information, lifestyle publishing (entertainment), business publishing and knowledge publishing.
I-TV is user driven employing an extended design-development-redesign cycle.
I-TV combines significant R&D with user validation and demonstration.
In the RTD and demonstration sections, the following technical and management workpackages exist: WP-1: Project Management, WP-2: Assessment and Evaluation, -3: User Requirements and Specifications/User Validation Planning, WP-4: Systems Specification, WP-5: System and Application Development I - stand alone, WP-6: Validation Phase I, WP 7: System and Application Development II - Integration, WP-8: Validatio hase II (incl. feedback into next development), WP-9: Demonstration, WP-10: Dissemination and Exploitation. The following tasks (T) are carried out in each technical wp: (Re) Defining or developing or demonstrating: T1 Knowledge I-TV content, T2 Enteraiment I-TV content, T3 Business I-TV content, T4 Enhanced / Inhabited TV-Show, T5 Crossmedia Authoring tool, T6 I-TV Communitiy Building tool, T7 I-TV Audience Research tool.

Milestones:
There are 3 milestones in I-TV: milestone 1 after month 8, milestone 2 after m18 and milestone 3 at the end of the project. I-TV leads to the following applications: Knowledge I-TV content + portal, Business I-TV content + portal, Entertainment I-TV content + portal, Enhanced /Inhabited TV-show. I-TV leads to the following tools: Crossmedia authoring tool, crossmedia community building tool, crossmedia audience research tool.

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

DEUTSCHE WELLE
Address
Kurt-schumacher-strasse 3
53113 Bonn
Germany

Participants (7)

ALTUS MEDIA AG
Germany
Address
Reuchlinstrasse 10-11
10553 Berlin
DELOITTE & TOUCHE CONSULTING HADJIPAVLOU SOFIANOS & CAMBANIS S.A.
Greece
Address
Av. Kifissias 250-254
15231 Halandri
KAMERA COMMUNICATIONS AKTIEBOLAG
Sweden
Address
Drottninggatan 92-94
111 36 Stockholm
KAMERA INTERACTIVE UK LIMITED
United Kingdom
Address
45 Great Guildford Street
SE1 0ES London
NOVA PRODUCTION SA
France
Address
Faubourg St. Antoine 33
75011 Paris
PIXELPARK (SCHWEIZ) AG
Switzerland
Address
Muenchensteinerstrasse 43
4052 Basel
PIXELPARK AG
Germany
Address
Rotherstrasse 8
10245 Berlin