The objectives of the IMT project are planned to be fulfilled by dealing with three different levels the firms; the consultants; and the public agencies. At the firm level the project is expected to facilitate and improve the effective use of IMTs in SMEs in the fields of marketing of new products, technology audit and design. The selected methodologies are:
- Innovation management strategy
- Marketing of new products
- Technology audit
All 30 Innovation Consultancy Assignments will be carried out in Israeli SMEs. At the consultant level the project is aimed at enhancing the competence and general knowledge of consultants dealing with IMTs and to intensify the use of standards by private consultants providing IMT services. About 12 consultants will benefit directly from this project, by receiving structured training by means of special training workshops and seminars. At the public level it aims at creating a substantial body of knowledge and experience regarding the use of IMTs in SMEs and by creating the demand for IMTs to elevate the awareness of policy makers regarding the importance of such a framework. For all levels the project is aimed at increasing the level of co-operation between Israeli and European related agencies.