Skip to main content

Consumer decision-making on organic products

Objective

The market for organically produced foods remains relatively small . If it is to increase then their needs to be a systematic and scientific examination of the consumer decision-making processes involved in the choice between organic and non-groaning foods. This project brings together a multidisciplinary team to examine this topic . It combines the development of methods for the segmentation of consumers based upon values and the elicitation of affective associations and moral concerns . It involves the development of a theoretically based consumer decision-making model and the testing of this model in several EU member states and in identified consumer segments. It will provide information of the role-played by values and by affective associations and moral concerns in making making on organic foods and provide novel insights into the marketing of organic foods in the future.

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

UNIVERSITY OF SURREY
Address

Guildford
United Kingdom

Participants (7)

AGRICULTURAL UNIVERSITY OF ATHENS
Greece
Address
Iera Odos 75
11855 Athens
Federal Research Centre for Nutrition
Germany
Address
Haid-und-neustr.9
76131 Karlsruhe
NATIONAL INSTITUTE OF RESEARCH FOR FOOD AND NUTRITION
Italy
Address
Via Ardeatina 546
00178 Roma
TECHNICAL RESEARCH CENTRE OF FINLAND
Finland
Address
Tietotie 2
02044 Espoo
THE AARHUS SCHOOL OF BUSINESS
Denmark
Address
Fuglesangs Alle 4
8210 Aarhus V
UNIVERSIDAD DE MURCIA
Spain
Address
Avda. Teniente Flamesta 5
30003 Murcia
UPPSALA UNIVERSITY
Sweden
Address
Sankt Olofsgatan 10 B
75105 Uppsala