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Content archived on 2024-05-18

Consumer decision-making on organic products


The market for organically produced foods remains relatively small . If it is to increase then their needs to be a systematic and scientific examination of the consumer decision-making processes involved in the choice between organic and non-groaning foods. This project brings together a multidisciplinary team to examine this topic . It combines the development of methods for the segmentation of consumers based upon values and the elicitation of affective associations and moral concerns . It involves the development of a theoretically based consumer decision-making model and the testing of this model in several EU member states and in identified consumer segments. It will provide information of the role-played by values and by affective associations and moral concerns in making making on organic foods and provide novel insights into the marketing of organic foods in the future.

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EU contribution
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United Kingdom

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Participants (7)