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Segmentation for Transport in Markets using latent user psychological structures

Objective

Successful implementation of traffic management measures to establish an efficient communication between decision takers, transport users and citizens is crucial. Conventional classifications have proved not to reflect similarities in decision taking processes well.

Approach:

1. Particular types of users, representing market segments will be classified (Conventional classifications). Their interests, attitudes/motivators and behaviour towards communications of transport information and transport management measures, the implications of mobility restriction and attitudes and understanding of environmental and external costs will be identified.

2. New categories of users according to underlying psychological processes will be identified, and these will be cross-tabulated with known demographic and end-user types. Interests, attitudes/motivators and behaviour of these newly defined cross-category groups towards traffic and transport management measures will then be identified as well as the implications of mobility restrictions and attitudes/understanding of environmental costs.

3. Information systems, policies and strategies will be assessed for their level of acceptance or rejection by different user groups according to both methods of classification. Risk in planning will be reduced by enabling information systems, policies and strategies to be assessed for the reasons for their acceptance or rejection by different user groups according to those groups' perceptions of the social and environmental 'cost' of transport, (pollution, infrastructure etc.)

4. The extent to which information systems in the study contribute to, or are associated with opportunities for will be assessed:
Better and safer travel, travel planning, transparency and user-friendliness of systems.

5. To make the results relevant and accessible to decision-makers at all levels (e.g. European, national, local).
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Funding Scheme

CSC - Cost-sharing contracts

Coordinator

INTERACTIONS LTD
Address
Tullan, Marine Terrace
Greystones
Ireland

Participants (8)

AZIENDA TORINESE MOBILITA
Italy
Address
Via Chisone 6
10128 Torino
DUBLIN TRANSPORTATION OFFICE
Ireland
Address
St. Stephens Green 69-71
2 Dublin
FIT CONSULTING SRL
Italy
Address
Via Dei Calefati
01028 Orte
GESTIONNAIRES SANS FRONTIERES ROMANIA
Romania
Address
Alba Iulia Street 2
74126 Bucharest
MERSEYSIDE PASSENGER TRANSPORT EXECUTIVE
United Kingdom
Address
Hatton Garden 24
L3 2AN Liverpool
SOLUTIONS RESEARCH A/S
Norway
Address
Konglungveien 48
1392 Vettre
TRANSPORT & TRAVEL RESEARCH LTD
United Kingdom
Address
6 Bridgford Road West Brigdford
NG2 6AB Nottingham
TSCHUDI SYSTEM SALES
Norway
Address
Vallefaret 11
00663 Oslo