Objective
The main aim of the project is to develop guidelines for enhancing walking and cycling, in order to replace shorter car trips and to make the walking and cycling modes safer. This will be done following marketing
principles and includes a.o. the following steps:
- definition and quantification of potential user groups;
- collection and evaluation (from the customer point of view) of existing 'products' for pedestrians and cyclists;
- definition of possible gaps in the existing 'product' range, development of new 'products',
- description of supporting soft policy measures (advertising, lobbying etc.).
%
Topic(s)
Call for proposal
Data not availableFunding Scheme
CSC - Cost-sharing contractsCoordinator
22100 Lund
Sweden
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Participants (9)
41288 Göteborg
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00170 Helsinki
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Amsterdam
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1040 Wien
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00194 Roma
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Oslo
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76131 Karlsruhe
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46023 Valencia
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00014 Helsinki
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