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Meaningful Personalization of Hybrid Virtual Museum Experiences Through Gifting and Appropriation

Objective

"A main challenge with the development of virtual museums is establishing meaningful user experiences that allow for personal, complex and emotional encounters with art and cultural heritage. The GIFT project suggests creating meaningful personalization through digital gifting and emotional appropriation: Designs for allowing visitors to create their own museum tours as digital ""mixtapes"", and to play with technologies that measure emotional responses to artwork as a playful reappropriation of museum spaces.

We aim to accommodate the complex ways in which users may confront art and heritage content, and engage users to participate and share experiences that are emotionally poignant and personally profound. Through multidisciplinary, practice-based research we will develop, test and validate two ground-breaking prototypes for digital encounters with cultural heritage. From this process we will develop a framework with theory, tools, design guidelines and best practice recommendations for creating meaningful personalization of hybrid virtual museum experiences.

The GIFT consortium includes leading artists and researchers with a long history of successful collaborations, who will be working with a panel of 10 lead users from prominent European museums, to develop theoretical and practical advances with great impact for the cultural heritage sector and European society.

By enabling more engaging hybrid virtual/physical museum experiences, we will contribute to increasing citizens' curiosity and engagement. The hybrid format will also help make both virtual museum experiences as well as physical visits more engaging and attractive, thus contributing to economic growth through ticket sales as well as digital sales. By providing frameworks that help non-technical experts in the heritage sector to build and experiment with meaningful personalization of digital cultural heritage, the project gives the sector tools to build and innovate further.

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Call for proposal

H2020-SC6-CULT-COOP-2016
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

IT-UNIVERSITETET I KOBENHAVN
Address
Rued Langgaardsvej 7
2300 Kobenhavn
Denmark
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 729 632

Participants (6)

BLAST THEORY
United Kingdom
EU contribution
€ 325 717
Address
Wellington Road 20 Unit 5 Portslade
BN41 1DN Brighton
Activity type
Other
NEXTGAME DIGITAL DOO BEOGRAD-STARIGRAD
Serbia
EU contribution
€ 250 820
Address
Svetogorska 18 Floor 1 Apartment 1
11000 Beograd
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
THE UNIVERSITY OF NOTTINGHAM
United Kingdom
EU contribution
€ 598 117
Address
University Park
NG7 2RD Nottingham
Activity type
Higher or Secondary Education Establishments
UPPSALA UNIVERSITET
Sweden
EU contribution
€ 457 745
Address
Von Kraemers Alle 4
751 05 Uppsala
Activity type
Higher or Secondary Education Establishments
STICHTING EUROPEANA
Netherlands
EU contribution
€ 47 485
Address
Prins Willem Alexanderhof 5
2595 BE Den Haag
Activity type
Other
CULTURE 24 LBG
United Kingdom
EU contribution
€ 30 787
Address
Kensington Street 28
BN1 4AJ Brighton
Activity type
Other