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Meaningful Personalization of Hybrid Virtual Museum Experiences Through Gifting and Appropriation

Objective

"A main challenge with the development of virtual museums is establishing meaningful user experiences that allow for personal, complex and emotional encounters with art and cultural heritage. The GIFT project suggests creating meaningful personalization through digital gifting and emotional appropriation: Designs for allowing visitors to create their own museum tours as digital ""mixtapes"", and to play with technologies that measure emotional responses to artwork as a playful reappropriation of museum spaces.

We aim to accommodate the complex ways in which users may confront art and heritage content, and engage users to participate and share experiences that are emotionally poignant and personally profound. Through multidisciplinary, practice-based research we will develop, test and validate two ground-breaking prototypes for digital encounters with cultural heritage. From this process we will develop a framework with theory, tools, design guidelines and best practice recommendations for creating meaningful personalization of hybrid virtual museum experiences.

The GIFT consortium includes leading artists and researchers with a long history of successful collaborations, who will be working with a panel of 10 lead users from prominent European museums, to develop theoretical and practical advances with great impact for the cultural heritage sector and European society.

By enabling more engaging hybrid virtual/physical museum experiences, we will contribute to increasing citizens' curiosity and engagement. The hybrid format will also help make both virtual museum experiences as well as physical visits more engaging and attractive, thus contributing to economic growth through ticket sales as well as digital sales. By providing frameworks that help non-technical experts in the heritage sector to build and experiment with meaningful personalization of digital cultural heritage, the project gives the sector tools to build and innovate further.

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Call for proposal

H2020-SC6-CULT-COOP-2016-2017

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Sub call

H2020-SC6-CULT-COOP-2016

Coordinator

IT-UNIVERSITETET I KOBENHAVN
Net EU contribution
€ 729 632,00
Address
Rued Langgaardsvej 7
2300 Kobenhavn
Denmark

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Region
Danmark Hovedstaden Byen København
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00

Participants (7)

Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

ITU BUSINESS DEVELOPMENT A/S

Participation ended

Denmark
Net EU contribution
€ 0,00
Address
Rued Langaards Vej 7
2300 Copenhagen
Region
Danmark Hovedstaden Byen København
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
BLAST THEORY
United Kingdom
Net EU contribution
€ 325 717,00
Address
Wellington Road 20 Unit 5 Portslade
BN41 1DN Brighton

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
South East (England) Surrey, East and West Sussex Brighton and Hove
Activity type
Other
Other funding
€ 0,00
NEXTGAME DIGITAL DOO BEOGRAD-STARIGRAD
Serbia
Net EU contribution
€ 250 820,00
Address
Svetogorska 18 Floor 1 Apartment 1
11000 Beograd

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Србија - север Београдски регион Београдска област
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
THE UNIVERSITY OF NOTTINGHAM
United Kingdom
Net EU contribution
€ 598 117,00
Address
University Park
NG7 2RD Nottingham

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Region
East Midlands (England) Derbyshire and Nottinghamshire Nottingham
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
UPPSALA UNIVERSITET
Sweden
Net EU contribution
€ 457 745,00
Address
Von Kraemers Alle 4
751 05 Uppsala

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Region
Östra Sverige Östra Mellansverige Uppsala län
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
STICHTING EUROPEANA
Netherlands
Net EU contribution
€ 47 485,00
Address
Prins Willem Alexanderhof 5
2595 BE Den Haag

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
West-Nederland Zuid-Holland Agglomeratie ’s-Gravenhage
Activity type
Other
Other funding
€ 0,00
CULTURE 24 LBG
United Kingdom
Net EU contribution
€ 30 787,00
Address
Kensington Street 28
BN1 4AJ Brighton

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Region
South East (England) Surrey, East and West Sussex Brighton and Hove
Activity type
Other
Other funding
€ 0,00