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Researchers, key drivers of growth in Europe

Project description

Promoting researchers’ work in Madrid

The EU-funded MadridERN 2018-2019 project will organise the European Researchers’ Night in Madrid to demonstrate the role of researchers in European citizens’ welfare through technological innovation, advancement of knowledge, and response to the main challenges facing modern societies in Europe and beyond. Under the motto ‘Researchers, the key drivers of growth in Europe’, the project will connect researchers and their work to the general public through inspiring and entertaining events to break stereotypes about science and researchers’ work. MadridERN 2018-2019 will promote science and research among young people to stimulate interest in scientific careers. The project will also carry out a vast awareness campaign with a sound communication plan combining traditional and modern means.

Objective

Under the motto Researchers, the key drivers of growth in Europe, the European Researchers’ Night in Madrid aims to highlight the important role researchers play in European citizens welfare not only as the engine of technological innovation but also by their contribution to the advancement of knowledge in Europe and beyond, finding answers to the main challenges facing modern societies.
The MadridERN project as a communication and public engagement action is addressed to citizens of the Region of Madrid that aims to bring researchers and their work closer to the public at large and to promote research careers among young people without gender barriers from very early ages. To achieve this goal a wide and strong awareness campaign with a sound communication plan will be launched combining the traditional communication vectors (written press, radio, tv public advertising or street adverts) with the new ones (websites, social networks: YouTube Instagram, Facebook, LinkedIn and Twitter) with the purpose of making known the event and if possible to become “trending topic” for a while.
The event aims to attract as much people as possible by transmitting the main messages of the Night, i.e: Science is for all of us; The diversity of Researchers, Researchers are amongst us; Researchers are ordinary people with an extraordinary job; Research is fun; Being researcher is exciting; Researchers improve your everyday life; Play researcher for a night; Discover what researchers do and can do for the welfare of Europe.

Keywords

Programme(s)

Topic(s)

Funding Scheme

CSA - Coordination and support action

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Call for proposal

(opens in new window) H2020-MSCA-NIGHT-2018

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Coordinator

FUNDACION PARA EL CONOCIMIENTO MADRIMASD
Net EU contribution
€ 200 000,00
Address
6 CALLE DEL MAESTRO ANGEL LLORCA 3
28003 Madrid
Spain
Region
Comunidad de Madrid Comunidad de Madrid Madrid
Activity type
Other
Links
Total cost
€ 227 320,00