Project description
Exploring our love affair with burgers and straws
Our insatiable consumption of single-use plastic cups and straws and our growing appetite for meat is bad news. Shifting to reusable plastic products and more plant-based meals would be a win-win situation for our health and the environment. Despite all the evidence on the adverse ecological impact of meat and plastic, there is a frequently observed gap between individuals’ intentions and behaviours. The EU-funded MINDTHEGAP project will investigate this gap and develop a naturalistic monitoring tool to examine the time-varying factors and individual characteristics that cause intention-behaviour gaps hindering transition to beneficial choices. The project’s fellowship will be based at the University College Dublin in Ireland and will involve a secondment to the Organisation for Economic Cooperation and Development.
Objective
‘Mind the gap’ is designed to advance our understanding of an important behavioural phenomenon; namely, the frequently observed gap between individuals’ intentions and subsequent behaviours. Such gaps have been widely documented in consumption behaviours and often result in people having a larger negative environmental impact than they themselves want or intend. The fellowship probes the drivers of this phenomenon through in-depth study of two areas of human behaviour, meat consumption and single-use plastics, which have a major impact on our shared environment. Existing research exploring intention-behaviour gaps has largely focused on inter-person variation, examining the influence of individual traits on the likelihood of people reporting these gaps. Far less attention has been paid to the inconsistencies that emerge in a given person’s behaviour over time. In the current work, a novel naturalistic monitoring tool will be designed and employed to examine the time-varying factors interact with individual characteristics in ways that help or hinder people from acting as they intend to.
The fellowship will be based at University College Dublin and will involve a secondment to the Organisation for Economic Cooperation and Development. The applicant will benefit from an extended period of ‘training-through-research’ under the supervision of Professor Liam Delaney – a leading behavioural economist with expertise in naturalistic monitoring – and Mr Faisal Naru – a behavioural public policy expert working at the OECD. This will be complemented by courses designed to develop the applicant’s technical skills, including in multilevel modelling and statistical analysis and programming in R. Widely disseminating the Fellowship’s research output will raise the applicant’s profile as a researcher, allow them to build their academic and policy networks, and significantly enhance the work’s impact on the academy, the world of practice and society more generally.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
You need to log in or register to use this function
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
-
H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions
MAIN PROGRAMME
See all projects funded under this programme -
H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
See all projects funded under this programme
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)
See all projects funded under this funding scheme
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-MSCA-IF-2018
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
4 Dublin
Ireland
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.