The project will provide core building blocks to support the European digital cultural heritage and to enable the effective access of citizens, professionals and business operators. An analysis of the scenario of the "cultural economy" leads to a socio-economic model that will leverage technology in balanced and sustainable ways, with the goal of making CH economically self-sustainable and of increasing European competitiveness.
By integrating the multimedia value chain, the project aims at the development and validation of:
1) dynamic models of territorial CH systems;
2) an innovative collections management solution to enhance smaller museums through modular access stations endowed with rich interactive media;
3) territorial infrastructures (Service Centres) for the management and valorisation of local networks of memory institutions;
4) a global portal mixing community areas with b2b services for the trading of rich media
The main objectives of the project are:
- Development of dynamic, computable models of territorial cultural systems to assess and valorise the qualities and strengths of each regional or local cultural system.
- Development through integration of an innovative solution for collections management and user access in memory institutions based on existing systems developed by two of the partners.
- Deployment of Territorial Service Centres supporting memory institutions through facilities management, customer relationship management, storage, promotion and transaction services (a new model of cultural Application Service Provider (ASP)).
- Validation of the model and related technologies and services in significant test beds, through a range of technological and territorial validation activities.
- Launch of a global "openheritage.com" enterprise for the exploitation of the European CH through an advanced portal encompassing both traditional "community" features and b2b areas for the trading of rich media asset
The project plans to design, to verify, to implement through adequate enabling technologies and to validate a comprehensive model for the valorisation of the European Cultural Heritage by leveraging sustainable innovation and by exploiting the opportunities offered by the so-called "new economy" with its rapid shift towards the accessibility of user-driven cultural services and "experimential" entertainment values. The application of technological solutions to memory institutions has failed to express substantive and sustainable results, mostly because of the lack of a self-supporting economic model for the promotion and exploitation of CH through ICT and because of an improper use of innovation, very often deployed in an auto-referential and "technology push" way. The ongoing shift towards a new "cultural economy" based on intangible services and on accessible, on-demand "experiences" places memory institutions in the uncomfortable position of having to compete (in terms of entertainment and experience value) in a new, unusual horizon subject to market forces. This is a particularly severe problem for the multitude of "minor" memory institutions that represent up to 95% of the existing heritage in most European countries.
The project addresses the above scenario by providing:
- dynamic models of territorial CH systems aimed at valorising the qualities and strengths of each regional or local cultural system;
- an innovative solution for collections management and user access in memory institutions based on existing systems developed by two of the partners;
- Territorial Service Centres supporting memory institutions through facilities management, customer relationship management, storage, promotion and transaction services (a new model of cultural Application service Provider (ASP));
- a global "openheritage.com" enterprise for the exploitation of the European CH through an advanced portal specialised in the b2b trading of rich media assets.
The main milestones and expected results are:
M1.1 - Progress Report 1;
M1.2 - Progress Report 2;
M1.3 - Progress Report 3;
M1.4 - Progress report 4 and Final Report;
M1.5 - Consortium and exploitation agreement;
M2.1 - Requirements analysis;
M3.1 - Modelling software prototype;
M3.2 - Collections Management software prototype;
M3.3 - Territorial Service Centre prototypes;
M3.4 - Portal prototype;
M4.1 - Business plan;
M4.2 - Start of the openheritage.com company;
M4.3 - Major dissemination event;
M5.1 - demonstration Report;
M5.2 - Evaluation Report.
Funding SchemeCSC - Cost-sharing contracts
87036 Arcavacata Di Rende
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EH1 1JF Edinburgh
2517 HV Den Haag
WC2E 8HA London