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Business Architect

Objective

We anticipate a change from the industrial economy to an entrepreneurial economy along with the information society. New business development will become a primer source for value creation through spontaneous reconfiguration of self-organised networks of independent business units co-operating on a temporary basis to exploit opportunities. Our experience shows that the essential success factor of such virtual enterprises is the existence of at least one partner who takes the lead in formulating and communicating the opportunity, looking for partners, and facilitating strategy building and operational planning. We refer to this role as Business Architect, who is the motor of the network's dynamics. So far little systematic knowledge, methods and hardly any tools are available to turn Business Architect in a veritable profession. This lack of methods and tools constitutes the core problem addressed by this proposal.

Objectives:
To develop a high quality service for new business development, the Business Architect service. Following both, our own experience and literature, the lack of Business Architect services is a limiting factor to business growth, and in turn wealth and job creation. This service is key to further exploitation of dynamic network organisations throughout European industry. We propose to exploit Europe's tradition of highly innovative and dynamic SMEs in regions and industrial districts as the source of sustainable global competitive advantage. Historical examples show that the Business Architect project is the first to systematically address this business practice. Access to Business Architect will be the source of sustainable competitive advantage for and dynamic business network. We expect these services to become a growing market for the exploitation of the planned results and tools.

Work description:
Three complementary and intertwined lines will be followed to achieve the project objectives:
Technical and methodological line, to achieve the project's objectives with development activities for an integrated method and a supporting Internet based information tool.
Individual and organisational line, to achieve the project's objective of user friendly solutions with evaluation and assessment activities both on the individual level and as feasibility studies of organisational roles for industrial application.
Social and economic line, to achieve the project's objectives to turn the Business Architect into generally accepted code of practice, and with It to reduce anxiety and uncertainty about business innovation among the involved individuals and organisations. This will contribute to an Innovation culture in Europe.
The major innovation of the project is the aggregation of fragmented research on dynamic change to empower management of new business Development. Three relevant research streams are brought together for this project. First, research on innovation management has developed insights about the lifecycle of technologies, products and their markets. Second, innovation management has been adopted (prominently by two partners of this consortium) for the development of methods and tools to manage temporary virtual organisations. Third, the core technology of reasoning about the new business development process. System development theories have been widely applied in engineering or social studies.
Applications in management science have proven to deliver personalised access to fragmented content and distributed knowledge for decision makers. However, their application so far is confined to scientific laboratories (e.g. learning organisations Senge MIT) which is explainable by the abstract and difficult modelling.

Coordinator

VEA VIRTUAL ENTERPRISES ARCHITECTS B.V.

Address

Plantsoen 97
2311 Kl Leiden

Netherlands

Administrative Contact

Bernhard KATZY

Participants (14)

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AGRITECH 2007 BV

Netherlands

BAYERN INNOVATIV GESELLSCHAFT FUER INNOVATION UND WISSENSTRANSFER

Germany

BOOZ ALLEN & HAMILTON INC.

Netherlands

DEUTSCHES ZENTRUM FUER LUFT - UND R

Germany

ERASMUS UNIVERSITEIT ROTTERDAM - STICHTING ROTTERDAM SCHOOL OF MANAGEMENT

Netherlands

EUROPEAN TELECOMMUNICATIONS INFORMATICS SERVICES

Belgium

FUNDACION ESADE

Spain

HOLLAND VENTURE BV

Netherlands

INMEDIASP GESELLSCHAFT FUER INNOVATIVE PRODUKTENWICKLUNG UND INFORMATIONSTECHNIK MBH

Germany

INTRACOM S.A. HELLENIC TELECOMMUNICATIONS AND ELECTRONICS INDUSTRY

Greece

PHILIPS CONSUMER ELECTRONICS BV

Netherlands

UNILEVER NEDERLAND B.V.

Netherlands

UNIVERSITAET DER BUNDESWEHR MUENCHEN

Germany

WELLINGTON PARTNER VENTURE CAPITAL GMBHIG

Germany

Project information

Grant agreement ID: IST-1999-10878

  • Start date

    1 January 2000

  • End date

    31 July 2002

Funded under:

FP5-IST

  • Overall budget:

    € 3 924 963

  • EU contribution

    € 2 195 954

Coordinated by:

VEA VIRTUAL ENTERPRISES ARCHITECTS B.V.

Netherlands