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The portrayal of archeology in contemporary popular culture-opportunity or obstacle for the promotion of cultural heritage?

Objective

The proposed project will investigate through fieldwork whether popular clichés both of archaeologists and of archaeology as a discipline actually stand in the way of promoting our cultural heritage or not, and why. In order to give the results wider relevance, a comparative perspective will be chosen and fieldwork will be conducted in Sweden, the United Kingdom, and Germany. The research will be carried out in three steps:
(1) fieldwork resulting in a portfolio of detailed evidence for the portrayal of archaeology in contemporary popular culture in Sweden, the United Kingdom, and Germany;
(2) comparative analysis of the material gathered, resulting in a detailed evaluation of the messages about archaeology conveyed in popular culture in the three European countries, including an assessment of any emerging differences between them;
(3) critical evaluation of these key messages vis-à-vis both previously stated and possible aims of the discipline of archaeology in contemporary society (as practiced in heritage management, museums, research and teaching), with particular emphasis on the desirable promotion of our cultural heritage as a valuable resource requiring sustainable management and development. The project will result in a detailed report in the form of a book manuscript to be published by the end of 2004. My report will be making a significant contribution to current discussions about promoting sustainable development of cultural heritage management and education. - Ultimately the project thus aims to discuss and suggest ways in which archaeology can actively promote cultural heritage as a sustainable asset of social life.

Fields of science (EuroSciVoc)

Topic(s)

Data not available

Call for proposal

Data not available

Funding Scheme

RGI - Research grants (individual fellowships)

Coordinator

THE SWEDISH CULTURAL HERITAGE BOARD
EU contribution
No data
Address

114 84 STOCKHOLM
Sweden
Total cost
No data