Objectif More and more companies are discovering the possibilities that social media sites such as Facebook and YouTube hold for maintaining a conversation with their customers, as well as keeping their brand(s) top-of-mind for the consumer in an extremely cost-effective way. The PR 2.0 proposal addresses the need for European SMEs to take advantage of the benefits of using social media to increase their competitiveness by offering an affordable, cost-effective centralised web tool for management of marketing campaigns using popular social media tools such as social networks and microblogging platforms. In addition, PR 2.0 will allow companies large and small to easily monitor user-generated content about their business or brands, allowing them to easily manage their online reputation, be alerted to possible public relations crises and take immediate actions. A cloud computing model for the exploitation of the project results will ensure that the PR2.0 project is accessible to SMEs and a user-centered user interface will ensure that the system is in line with their skill set and needs. Opinion Mining techniques and advanced web design and development methodologies and a user-centered design perspective will be used in this project with the aim of achieving the objective of developing a novel tool in a fast-paced, ever changing environment like social media and with a potential impact not only in the PR and marketing sector but in almost any business activity. The commercialisation of the PR2.0 tool will result in economic benefits for the consortium, savings and improvement of competitiveness for the PR 2.0 users, and, by the generation of training material and guidelines, the PR2.0 will also educate on and encourage the use of Web 2.0 tools among the European SMEs. Programme(s) FP7-SME - Specific Programme "Capacities": Research for the benefit of SMEs Thème(s) SME-1 - Research for SMEs Appel à propositions FP7-SME-2010-1 Voir d’autres projets de cet appel Régime de financement BSG-SME - Research for SMEs Coordinateur NTRAM GENERAL S.A. Contribution de l’UE € 43 803,01 Adresse CALLE VICTOR PRADERA 45 08940 Cornella De Llobregat Barcelona Espagne Voir sur la carte Région Este Cataluña Barcelona Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Contact administratif Albert Nieto (Mr.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée Participants (6) Trier par ordre alphabétique Trier par contribution de l’UE Tout développer Tout réduire We Are Social Ltd Participation terminée Royaume-Uni Contribution de l’UE € 139 604,78 Adresse Southampton Place 5 WC1A 2DA London Voir sur la carte Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Contact administratif Nathan Mcdonald (Mr.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée CINK SHAKING BUSINESS SL Espagne Contribution de l’UE € 260 531,03 Adresse PLACETA DE MONTCADA 3 PRINCIPAL 08003 BARCELONA Voir sur la carte Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Contact administratif Sergio Cortes (Mr.) Liens Contacter l’organisation Opens in new window Coût total Aucune donnée ASSIST SOFTWARE SRL Roumanie Contribution de l’UE € 269 664,62 Adresse STRADA TIPOGRAFIEI 1 720043 Suceava Voir sur la carte Région Macroregiunea Doi Nord-Est Suceava Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Contact administratif David Gheorghe (Mr.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée A.N. NEOGNOME LIMITED Chypre Contribution de l’UE € 289 965,40 Adresse Kennedy Avenue Kennedy Business Center, 12 2nd floor 1087 Nikosia Voir sur la carte Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Contact administratif Nikolaos Sourmelakis (Mr.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée ATEKNEA SOLUTIONS MALTA LIMITED Malte Contribution de l’UE € 22 002,77 Adresse COBALT COURT APT 3 TRIQ HAL DWIN ZBG 3061 ZEBBUG Voir sur la carte Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Contact administratif Michael Bonello (Mr.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée TEKNOLOGIAN TUTKIMUSKESKUS VTT Finlande Contribution de l’UE € 24 916,40 Adresse TEKNIIKANTIE 4 A 02044 VTT ESPOO Voir sur la carte Type d’activité Research Organisations Contact administratif Johan Plomp (Mr.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée
