Objective Recreational SCUBA divinga has become a mass leisure activity engaging millions of divers worldwide. The diving industry generates large direct and indirect revenues for coastal communities and Marine Protected Areas (MPAs). Other benefits linked to diving include the promotion of ocean stewardship, contribution to scientific research, fostering social inclusion and personal development. Yet, diving has also negative impacts, due to damage or disturbance of marine habitats and organisms and to conflicts with local communities for the access to/use of the same resources, equity issues, or cultural clashes. These aspects clearly relate to the three pillars of sustainability, covering environmental, economic and social dimensions and can only be addressed by a systemic approach.The central objective of GREEN BUBBLES is to maximise the benefits associated with diving while minimising its negative impacts, thus achieving the environmental, economic and social sustainability of the system. This will be done by: 1) Carefully assessing and modelling the system itself; 2) Developing innovative products based on the issues and needs highlighted by assessment and modelling; 3) Promoting the uptake of such products by the system designing tailored business models and marketing plans. Direct engagement with selected stakeholders (divers, professionalsb, diving operators, certification agencies - CAs, MPAs, NGOs) will ensure relevant feedback throughout the project’s lifetime, as well as effective uptake of results at the end of the project. Cutting across sectors and disciplines, and engaging participants from 3 continents, GREEN BUBBLES will put the European diving system in focus thanks to dedicated R&I with, about and for the European diving industry and will take advantage of parallel comparative work on the much more studied coral reef diving system. Fields of science social sciencespolitical sciencespolitical policiescivil societynongovernmental organizationssocial scienceseducational sciencespedagogynatural sciencesearth and related environmental sciencesenvironmental sciencessustainability sciencessocial scienceseconomics and businessbusiness and managementbusiness modelsnatural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality Keywords recreational SCUBA diving tourism systemic approach Marine Protected Areas impacts co-management stakeholders ocean literacy citizen science quality labelling business models marketing Programme(s) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.3. - Stimulating innovation by means of cross-fertilisation of knowledge Topic(s) MSCA-RISE-2014 - Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE) Call for proposal H2020-MSCA-RISE-2014 See other projects for this call Funding Scheme MSCA-RISE - Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE) Coordinator UNIVERSITA POLITECNICA DELLE MARCHE Net EU contribution € 373 500,00 Address PIAZZA ROMA 22 60121 Ancona Italy See on map Region Centro (IT) Marche Ancona Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 373 500,00 Participants (5) Sort alphabetically Sort by Net EU contribution Expand all Collapse all STUDIO ASSOCIATO GAIA SNC DEI DOTTORI ANTONIO SARA E MARTINA MILANESE Italy Net EU contribution € 162 000,00 Address PIAZZA DELLA VITTORIA 15/23 16121 Genova See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Nord-Ovest Liguria Genova Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 162 000,00 UBICA SRL Italy Net EU contribution € 234 000,00 Address VIA SAN SIRO 6 INT 1 FRAZIONE GENOVA 16124 Genova Ge See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Nord-Ovest Liguria Genova Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 243 000,00 BOGAZICI ULUSLARARASI EGITIM DANISMANLIK MERKEZI VE TICARET LIMITED SIRKETI Türkiye Net EU contribution € 184 500,00 Address RASIMPASA MAH YAVUZTURK SOK 32/1 KA 34716 Istanbul See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region İstanbul İstanbul İstanbul Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 184 500,00 DIVERS ALERT NETWORK EUROPE FOUNDATION Malta Net EU contribution € 396 000,00 Address SIR UGO MIFSUD STREET DAN BUILDING XBX 1431 Ta Xbiez See on map Region Malta Malta Malta Activity type Research Organisations Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 396 000,00 STICHTING BREDA UNIVERSITY OF APPLIED SCIENCES Netherlands Net EU contribution € 261 000,00 Address MGR. HOPMANSSTRAAT 1 4817 JT Breda See on map Region Zuid-Nederland Noord-Brabant West-Noord-Brabant Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 261 000,00 Partners (4) Sort alphabetically Sort by Net EU contribution Expand all Collapse all Partner Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement. NOORDWES-UNIVERSITEIT South Africa Net EU contribution € 0,00 Address HOFFMAN STREET 11 2531 Potchefstroom See on map Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 445 500,00 Partner Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement. THE COLLEGE OF EXPLORATION United States Net EU contribution € 0,00 Address 230 Markwood Drive 20165 Potomac Falls See on map Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 9 000,00 Partner Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement. DIVERS ALERT NETWORK SOUTHERN AFRICA South Africa Net EU contribution € 0,00 Address NOLAND HOUSE RIVER PARK MOWBRAY 7700 Durbanville See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 180 000,00 Partner Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement. BOARD OF TRUSTEES OF THE LELAND STANFORD JUNIOR UNIVERSITY United States Net EU contribution € 0,00 Address SERRA MALL 450 94305 2004 Stanford See on map Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost No data