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Pioneering the Digital Future for Omnichannel Retail Managers

Objective

The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Established Business Models need to be revised as customer behaviour is changing. Customers no longer prefer online or instore purchasing but switch between channels to suit their own personal requirements. Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation concepts can create a unique and individual customer experience.

With PERFORM we create a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives:
● Develop sustainable business models for the Digital Retail sector.
● Examine approaches to increase the customer experience along the customer journey.
● Investigate how technologies can be used to provide innovative Digital Retail services and create a unique customer experience.
● Develop knowledge base on Digital Retail operations and analytics.

We will assist the Digital Retail sector to realise valuable strategic options for local EU retailers related to the Single Digital Market. PERFORM builds an interdisciplinary network including various disciplines (such as technology, business and behaviour science) and will educate Early Stage Researchers. PERFORM provides a timely response to the increasing need from the retail sector for highly skilled graduates and researchers, which are highly sought after in industry and academia. We offer exciting career perspectives based upon existing and future job profiles within the digital retail industry. The research programme of PERFORM will develop new methods, concepts and technology implementations for Digital Retail. Both academic and non-academic participants of PERFORM will contribute to strengthening the Innovation Capacity in Europe.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

MSCA-ITN - Marie Skłodowska-Curie Innovative Training Networks (ITN)

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-MSCA-ITN-2017

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Coordinator

NATIONAL UNIVERSITY OF IRELAND MAYNOOTH
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 538 729,05
Address
CO KILDARE
W23 Maynooth
Ireland

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Region
Ireland Eastern and Midland Mid-East
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 538 729,05

Participants (7)

Partners (7)

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