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Pioneering the Digital Future for Omnichannel Retail Managers

Deliverables

M12 Report on Public Engagement Activities

Annual Report on Public Engagement Activities (M12)

Digital Retail Business Models Use Cases

An overview of use cases resulting from ESR 1,2,3.

M12 Report on Scientific Publications

Annual Report on Scientific Publications (M12)

Digital Retail Technologies Use Cases

An overview of use cases resulting from ESRs 7,8,13,14,15. (M 18)

M24 Report on Public Engagement Activities

Annual Report on Public Engagement Activities (M24)

Digital Retail Operations and Analytics Use Cases

An overview of use cases resulting from ESR 9,10,11,12. (M 18)

M24 Report on Scientific Publications

Annual Report on Scientific Publications (M24)

Digital Retail Customer Experience Use Cases

An overview of use cases resulting from ESR4,5,6.

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Publications

Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda

Author(s): Gabriele Obermeier, Andreas Auinger
Published in: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I, Issue 11588, 2019, Page(s) 51-66
DOI: 10.1007/978-3-030-22335-9_4

Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

Author(s): Robert Zimmermann, Andreas Auinger, René Riedl
Published in: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I, Issue 11588, 2019, Page(s) 82-98
DOI: 10.1007/978-3-030-22335-9_6

The Shift from Financial to Non-financial Measures During Transition into Digital Retail – A Systematic Literature Review

Author(s): Gültekin Cakir, Marija Bezbradica, Markus Helfert
Published in: Business Information Systems - 22nd International Conference, BIS 2019, Seville, Spain, June 26–28, 2019, Proceedings, Part I, Issue 353, 2019, Page(s) 189-200
DOI: 10.1007/978-3-030-20485-3_15

Digital Retail Challenges within the EU - Fulfillment of Holistic Customer Journey Post GDPR

Author(s): Veronica L. Nabbosa, Rehan Iftikhar
Published in: Proceedings of the 2019 3rd International Conference on E-Education, E-Business and E-Technology - ICEBT 2019, 2019, Page(s) 51-58
DOI: 10.1145/3355166.3355170

The Role of User Emotions for Content Personalization in e-Commerce: Literature Review

Author(s): Artem Bielozorov, Marija Bezbradica, Markus Helfert
Published in: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I, Issue 11588, 2019, Page(s) 177-193
DOI: 10.1007/978-3-030-22335-9_12

Retail Customer Experience: A comparative study between Physical, Online and Omnichannel Retail.

Author(s): Jain, Shubham; Mora, Daniel; Werth, Dirk
Published in: Proceedings of the 2019 (9th) International Conference of the Association Global Management Studies, Issue 9, 2019, Page(s) 288-316, ISSN 2150-8488
DOI: 10.5281/zenodo.3573332

Current State of Mixed Reality Technology for Digital Retail: A Literature Review

Author(s): Shubham Jain, Dirk Werth
Published in: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I, Issue 11588, 2019, Page(s) 22-37
DOI: 10.1007/978-3-030-22335-9_2