Pioneering the Digital Future for Omnichannel Retail Managers

CORDIS provides links to public deliverables and publications of HORIZON projects.

Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .

Deliverables

Toolset for Conversion Rate Optimisation

A marketing actions toolset as part of a Digital Retail conversion optimisation framework

Report on Dissemination and Sustainability

Report on Dissemination and Sustainability M60

Final Report on Public Engagement Activities

Final Report on Public Engagement Activities M60

Final Report on Scientific Publications

Final Report on Scientific Publications M60

M36 Report on Public Engagement Activities

Annual Report on Public Engagement Activities M36

M12 Report on Public Engagement Activities

Annual Report on Public Engagement Activities (M12)

Prototypical System Implementations

Design and prototypical implementation of a recommender system enabling a connected customer journey ESR13 Demonstrator system of Instore use cases that enhance customer experience ESR 14 Demonstrator system for innovative payment pathways ESR 15 M 60

Digital Retail Scorecards

A Scorecard system using big data opportunities ESR 11 12 M 46

Digital Retail Business Models Use Cases

An overview of use cases resulting from ESR 1,2,3.

M12 Report on Scientific Publications

Annual Report on Scientific Publications (M12)

Compliance Monitor focusing on Legal Perspectives

A tested software implementation of the compliance monitor to operate digital retailing

Digital Retail Technologies Use Cases

An overview of use cases resulting from ESRs 7,8,13,14,15. (M 18)

Business Model Diagnostics Tool Box

A tested managerial tool box to support a firms diagnostics of its capabilities and compliance to operate digital retailing

M24 Report on Public Engagement Activities

Annual Report on Public Engagement Activities (M24)

Digital Retail Operations and Analytics Use Cases

An overview of use cases resulting from ESR 9,10,11,12. (M 18)

Last Mile Decision Support System

Integrated last mile delivery decision support systems ESR 10 M 44

Digital Retail Technology Maps

Models for Small and Medium Retailers Models and guidelines for technology application in retail SMEs ESR 1011 M 43

M36 Report on Scientific Publications

Annual Report on Scientific Publications M36

Strategies for Joint Pricing and Inventory Decisions in Digital Retail

Decision support systems for joint pricing and inventory decisions across Digital and store channels ESR9 M 42

M24 Report on Scientific Publications

Annual Report on Scientific Publications (M24)

Concept for In-Store Customer Experience and Channel Selection

Identify customer needs perceived risk based on socialpsychological determinants and services in digital retail situations to improve customer experience

Digital Retail Customer Experience Use Cases

An overview of use cases resulting from ESR4,5,6.

Project Website

Project website.

Data Management Plan

Data Management Plan (DMP) (M 6)

Publications

How to Measure Customers’ Emotional Experience? A Short Review of Current Methods and a Call for Neurophysiological Approaches

Author(s): Anna Hermes, René Riedl
Published in: NeuroIS 2020: Information Systems and Neuroscience, 2020, Page(s) 211–219, ISBN 978-3-030-60073-0
Publisher: Springer
DOI: 10.1007/978-3-030-60073-0_25

Consumers Prefer Abstract Design in Digital Signage: An Application of Fuzzy-Trace Theory in NeuroIS

Author(s): Anika Nissen, Gabriele Obermeier, Nadine R. Gier, Reinhard Schütte, Andreas Auinger
Published in: Lecture Notes in Information Systems and Organisation, Issue 52, 2021, Page(s) 148-161, ISBN 978-3-030-88900-5
Publisher: Springer
DOI: 10.1007/978-3-030-88900-5_17

Omnichannel Transition Roadmap: A Business Model Perspective

Author(s): Lohiya, A.
Published in: Proceedings of the Americas Conference on Information Systems (AMCIS), 2021, ISBN 9781733632584
Publisher: Association for Information Systems

Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey – A PracticalApproach

Author(s): Robert Zimmermann, Andreas Auinger
Published in: Proceedings der Community Tracks zur WI 2020, 2020, ISBN 978-3-95545-336-7
Publisher: GITO
DOI: 10.30844/wi_2020_y2-zimmermann

Towards a Taxonomy for Buy Online Pick up in Store Service

Author(s): Artem Bielozorov
Published in: CHIRA 2020: International Conference on Computer-Human Interaction Research and Applications, 2020, ISBN 978-989-758-480-0
Publisher: scitepress
DOI: 10.5220/0010214202990308

Factors Influencing Usage Intentions Towards a Self-service Kiosk with Biometric Authentication

Author(s): Gabriele Obermeier, Jasmin Klingersberger, Andreas Auinger
Published in: Proceedings of the 55th Hawaii International Conference on System Sciences, 2022, Page(s) 4739-4748, ISBN 978-0-9981331-5-7
Publisher: HICSS
DOI: 10.24251/HICSS.2022.578

Who Wants to Use an Augmented Reality Shopping Assistant Application?

Author(s): Daniel Mora, Robert Zimmermann, Douglas Cirqueira, Marija Bezbradica, Markus Helfert, Andreas Auinger, Dirk Werth
Published in: CHIRA 2020: International Conference on Computer-Human Interaction Research and Applications, 2020, Page(s) 309-318, ISBN 978-989-758-480-0
Publisher: scitepress
DOI: 10.5220/0010214503090318

Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey

Author(s): Zimmermann, Robert; Weitzl, Wolfgang; Auinger, Andreas
Published in: Procedia Computer Science, Issue 196, 2022, Page(s) 52-60
Publisher: Elsevier BV
DOI: 10.1016/j.procs.2021.11.072

How can Older Adults Shop Online in the Future? Developing Design Principles for Virtual-Commerce Stores

Author(s): Rehan Iftikhar, Gültekin Cakir, Tabitha Wruck, Markus Helfert
Published in: ECIS 2021 Proceedings, 2021
Publisher: Association for Information Systems

Omnichannel Value Chain : Mapping Digital Technologies for Channel Integration Activities

Author(s): Rehan Iftikhar, Zohreh Pourzolfaghar, Markus Helfert
Published in: ISD 2019: Advances in Information Systems Development, 2020, Page(s) 74-92, ISBN 978-3-030-49644-9
Publisher: Springer
DOI: 10.1007/978-3-030-49644-9_5

Societal and Ethical Issues of Digitalization

Author(s): Veronica L. Nabbosa; Claudia Kaar
Published in: ICBDM 2020: Proceedings of the 2020 International Conference on Big Data in Management, 2020, Page(s) 118–124, ISBN 978-1-4503-7506-1
Publisher: Association for Computing Machinery
DOI: 10.1145/3437075.3437093

The Nature of Customer Experience and its Determinants in the Retail Context: Literature Review

Author(s): Anna Hermes, René Riedl
Published in: WI2020 - 15th International Business Informatics Congress, 2020
Publisher: Association for Information Systems AIS
DOI: 10.30844/wi_2020_r5-hermes

Dimensions of Retail Customer Experience and Its Outcomes: A Literature Review and Directions for Future Research

Author(s): Anna Hermes, René Riedl
Published in: HCII 2021: HCI in Business, Government and Organizations, 2021, Page(s) 71–89, ISBN 978-3-030-77750-0
Publisher: Springer
DOI: 10.1007/978-3-030-77750-0_5

Oh, What a Cognitive Relief! A NeuroIS Study on Visual Designs of Digital Signages

Author(s): Anika Nissen, Gabriele Obermeier, Nadine R. Gier, Andreas Auinger
Published in: ICIS 2021 Proceedings, Issue 10, 2021
Publisher: Association for Information Systems

Information Technology as Enabler of Transparency in Food Supply Chains – An EmpiricalStudy

Author(s): Robert Zimmermann, Werner Wetzlinger, Magdalena Mayer, Gabriele Obermeier, Andreas Auinger
Published in: HCII 2021: HCI in Business, Government and Organizations, Issue 12783, 2021, ISSN 0302-9743, ISBN 978-3-030-77750-0
Publisher: Springer
DOI: 10.1007/978-3-030-77750-0_20

Scenario-Based Requirements Elicitation for User-Centric Explainable AI

Author(s): Douglas Cirqueira, Dietmar Nedbal, Markus Helfert, Marija Bezbradica
Published in: CD-MAKE 2020: Machine Learning and Knowledge Extraction, 2020, ISBN 978-3-030-57321-8
Publisher: Springer
DOI: 10.1007/978-3-030-57321-8_18

Exploring the Influence of Personality Traits on Affective Customer Experiences in Retailing: Combination of Heart Rate Variability (HRV) and Self-Report Measures

Author(s): Anna Hermes, René Riedl
Published in: NeuroIS 2021, Issue NeuroIS 2021: Information Systems and Neuroscience, 2021, Page(s) 20–29, ISBN 978-3-030-88900-5
Publisher: Springer
DOI: 10.1007/978-3-030-88900-5_3

Explainable Sentiment Analysis Application for Social Media Crisis Management in Retail

Author(s): Douglas Cirqueira, Fernando Almeida, Gueltekin Cakir, Antonio Jacob, Fabio Lobato, Marija Bezbradica, Markus Helfert
Published in: CHIRA 2020: International Conference on Computer-Human Interaction Research and Applications, 2020, ISBN 978-989-758-480-0
Publisher: scitepress
DOI: 10.5220/0010215303190328

The Impact of Prior Experience on Customers Using a MixedReality Shopping Assistant

Author(s): Gabriele Obermeier, Shubham Jain, Andreas Auinger, Dirk Werth
Published in: AMCIS 2021 Proceedings, Issue 2, 2021
Publisher: Association for Information Systems

How Computer Vision Provides Physical Retail with a Better View on Customers

Author(s): Daniel Mora, Dirk Werth, Oliver Nalbach
Published in: IEEE 21std Conference on Business Informatics, 2019, Page(s) 462-471, ISBN 978-1-7281-0650-2
Publisher: IEEE
DOI: 10.1109/cbi.2019.00060

Holographic Recommendations in Brick-and-Mortar Stores

Author(s): Mora, Daniel; Jain, Shubham; Nalbach, Oliver; Werth, Dirk
Published in: AMCIS: Americas Conference on Information System, 2020
Publisher: AMCIS 2020
DOI: 10.5281/zenodo.4279634

Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda

Author(s): Gabriele Obermeier, Andreas Auinger
Published in: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I, Issue 11588, 2019, Page(s) 51-66, ISBN 978-3-030-22334-2
Publisher: Springer International Publishing
DOI: 10.1007/978-3-030-22335-9_4

Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

Author(s): Robert Zimmermann, Andreas Auinger, René Riedl
Published in: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I, Issue 11588, 2019, Page(s) 82-98, ISBN 978-3-030-22334-2
Publisher: Springer International Publishing
DOI: 10.1007/978-3-030-22335-9_6

The Shift from Financial to Non-financial Measures During Transition into Digital Retail – A Systematic Literature Review

Author(s): Gültekin Cakir, Marija Bezbradica, Markus Helfert
Published in: Business Information Systems - 22nd International Conference, BIS 2019, Seville, Spain, June 26–28, 2019, Proceedings, Part I, Issue 353, 2019, Page(s) 189-200, ISBN 978-3-030-20484-6
Publisher: Springer International Publishing
DOI: 10.1007/978-3-030-20485-3_15

Digital Retail Challenges within the EU - Fulfillment of Holistic Customer Journey Post GDPR

Author(s): Veronica L. Nabbosa, Rehan Iftikhar
Published in: Proceedings of the 2019 3rd International Conference on E-Education, E-Business and E-Technology - ICEBT 2019, 2019, Page(s) 51-58, ISBN 9781450372565
Publisher: ACM Press
DOI: 10.1145/3355166.3355170

The Role of User Emotions for Content Personalization in e-Commerce: Literature Review

Author(s): Artem Bielozorov, Marija Bezbradica, Markus Helfert
Published in: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I, Issue 11588, 2019, Page(s) 177-193, ISBN 978-3-030-22334-2
Publisher: Springer International Publishing
DOI: 10.1007/978-3-030-22335-9_12

Retail Customer Experience: A comparative study between Physical, Online and Omnichannel Retail.

Author(s): Jain, Shubham; Mora, Daniel; Werth, Dirk
Published in: Proceedings of the 2019 (9th) International Conference of the Association Global Management Studies, Issue 9, 2019, Page(s) 288-316, ISSN 2150-8488
Publisher: Association of Global Management Studies
DOI: 10.5281/zenodo.3573332

Omnichannel Transition : A Panacea for Retail ?

Author(s): Lohiya, A., Mirijamdotter, A.
Published in: Proceedings of the 12th Scandinavian Conference on Information Systems (SCIS2021), 2021, Page(s) 1-15
Publisher: Association for Information Systems

Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda

Author(s): Douglas Cirqueira, Markus Hofer, Dietmar Nedbal, Markus Helfert, Marija Bezbradica
Published in: NFMCP 2019: New Frontiers in Mining Complex Patterns, 2019, ISBN 978-3-030-48861-1
Publisher: Springer
DOI: 10.1007/978-3-030-48861-1_8

Omnichannel Retail and Business Model Transformation

Author(s): Allagiannis, I., Lohiya, A., Mirijamdotter, A.
Published in: Proceedings of the 2nd Linnaeus Student Conference on Information Technology, 2020
Publisher: Linnaeus University
DOI: 10.15626/lscit2020.05

Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study

Author(s): Robert Zimmermann, Andreas Auinger
Published in: Procedia Computer Science, Issue 181, 2021, Page(s) 157-165
Publisher: Elsevier
DOI: 10.1016/j.procs.2021.01.116

An In-store Recommender System Leveraging the Microsoft HoloLens

Author(s): Daniel Mora, Shubham Jain, Oliver Nalbach, Dirk Werth
Published in: HCII 2020: International Conference on Human-Computer Interaction, 2020, Page(s) 99–107, ISBN 978-3-030-50729-9
Publisher: Springer
DOI: 10.1007/978-3-030-50729-9_14

Visualising Trade-offs of Objectives in Omnichannel Management - A Mental Model Approach

Author(s): Gültekin Cakir
Published in: CHIRA 2020: International Conference on Computer-Human Interaction Research and Applications, 2020, ISBN 978-989-758-480-0
Publisher: scitepress
DOI: 10.5220/0010214002910298

Me Too: Value Creation by Digitalization and Data Privacy

Author(s): Veronica L. Nabbosa
Published in: ICEBT '20: Proceedings of the 2020 4th International Conference on E-Education, E-Business and E-Technology, 2020, Page(s) 20–24, ISBN 978-1-4503-8778-1
Publisher: Association for Computing Machinery
DOI: 10.1145/3404649.3404650

Towards Preprocessing Guidelines for Neural Network Embedding of Customer Behavior in Digital Retail

Author(s): Douglas Cirqueira; Markus Helfert; Marija Bezbradica
Published in: ISCSIC 2019: 3rd International Symposium on Computer Science and Intelligent Control, 2019, ISBN 978-1-4503-7661-7
Publisher: Association for Computing Machinery
DOI: 10.1145/3386164.3389092

Digital Retail Transformation - The Managers’ Widgets

Author(s): Nabbosa, V., Lohiya, A., Allagiannis, I.
Published in: 2021
Publisher: Linnaeus University

“Mirror, mirror on the Wall…” What is your Customer Experience after all?

Author(s): Gabriele Obermeier
Published in: International Conference on Information Systems, 2019
Publisher: Association for Information Systems

Omnichannel retailing: Digital transformation of a medium-sized retailer

Author(s): Gültekin Cakir; Rehan Iftikhar; Artem Bielozorov; Zohreh Pourzolfaghar; Markus Helfert
Published in: Journal of Information Technology Teaching Cases, Issue Volume 11, Issue 2, 2021, Page(s) 122-126, ISSN 2043-8869
Publisher: Association for Information Technology Trust
DOI: 10.1177/2043886920959803

Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda

Author(s): Anna Hermes, René Riedl
Published in: Journal of Theoretical and Applied Electronic Commerce Research, Issue 16, 2021, Page(s) 3299–3320, ISSN 0718-1876
Publisher: Editorial Universidad de Talca
DOI: 10.3390/jtaer16070179

The Effect of Queuing Technology on Customer Experience in Physical Retail Environments

Author(s): Gabriele Obermeier, Robert Zimmermann, Andreas Auinger
Published in: Lecture Notes in Computer Science, Issue 12204, 2020, ISSN 0302-9743
Publisher: Springer Verlag
DOI: 10.1007/978-3-030-50341-3_12

Exploring Online and In-Store Purchase Willingness: Associations With the Big Five Personality Traits, Trust, and Need for Touch

Author(s): Anna Hermes, Cornelia Sindermann, Christian Montag, René Riedl
Published in: Frontiers in Psychology, Issue 13, 2022, ISSN 1664-1078
Publisher: Frontiers Research Foundation
DOI: 10.3389/fpsyg.2022.808500

Business Model Themes and Product Market Strategies as Value Drivers in Omni-Channel Retail: A Set of Propositions

Author(s): Ricardo Costa Climent, Gültekin Cakir
Published in: Journal of Business Accounting and Finance Perspectives, Issue 2(3), 2021, ISSN 2603-7475
Publisher: Aranzadi
DOI: 10.35995/jbafp2030021

Developing a conversion rate optimization framework for digital retailers—case study

Author(s): Robert Zimmermann; Andreas Auinger
Published in: Journal of Marketing Analytics, Issue 7, 2022, ISSN 2050-3326
Publisher: Springer
DOI: 10.1057/s41270-022-00161-y

Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence

Author(s): Robert Zimmermann, Daniel Mora, Douglas Cirqueira, Markus Helfert, Marija Bezbradica, Dirk Werth, Wolfgang Jonas Weitzl, René Riedl, Andreas Auinger
Published in: Journal of Research in Interactive Marketing, 2022, ISSN 2040-7122
Publisher: Emerald Group Publishing Ltd.
DOI: 10.1108/jrim-09-2021-0237

Chief Digital Officer (CDO): Literaturanalyse und Handlungsempfehlungen für die Praxis

Author(s): Anna Hermes; René Riedl
Published in: HMD Praxis der Wirtschaftsinformatik, Issue 59 (3), 2022, Page(s) 795-817, ISSN 2198-2775
Publisher: Springer
DOI: 10.1365/s40702-022-00864-x

The impact of Payment Services Directive 2 on the PayTech sector development in Europe

Author(s): Michał Polasik, Agnieszka Huterska, Rehan Iftikhar, Štěpán Mikula
Published in: Journal of Economic Behavior & Organization, Issue 178, 2020, Page(s) 385-401, ISSN 0167-2681
Publisher: Elsevier BV
DOI: 10.1016/j.jebo.2020.07.010

Digitalization of Retailing: Customer’s Experiences, Retail Channel Choices, and the Chief Digital Officer

Author(s): Hermes, A.
Published in: 2022
Publisher: Johannes Kepler University

A conversion rate optimization framework for digital retailers

Author(s): Zimmermann, R.
Published in: 2022
Publisher: Johannes Kepler University

Understanding the Effects of Customer-Facing In-Store Technology

Author(s): Obermeier, G.
Published in: 2022
Publisher: Johannes Kepler University

Using Optical See-through Mixed Reality for Enhanced Shopping Experience in Omnichannel Retail

Author(s): Shubham Jain
Published in: 2022
Publisher: Johannes Kepler University

Current State of Mixed Reality Technology for Digital Retail: A Literature Review

Author(s): Shubham Jain, Dirk Werth
Published in: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I, Issue 11588, 2019, Page(s) 22-37, ISBN 978-3-030-22334-2
Publisher: Springer International Publishing
DOI: 10.1007/978-3-030-22335-9_2

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