EUREKA! A smart new advertising campaign

EUREKA looks set to take a huge step forward in its ambition to be recognised as the best platform for R&D-performing businesses in Europe. Travellers at Brussels International Airport were the first to see the expansion of EUREKA’s new advertising campaign, which comprises three large-scale backlit panels, each illustrating a groundbreaking innovation.

Travellers at Brussels International Airport were the first to see the expansion of EUREKA’s new advertising campaign, which comprises three large-scale backlit panels, each illustrating a groundbreaking innovation.

The airport advertising, developed by Hasselt-based agency RCA and produced by
JC Decaux, is the expansion of a print campaign currently running in the
Brussels Airlines bthere magazine.

Eye-catching imagery and clever copy lines combine to give the campaign high impact and maximum penetration.

The campaign has a dedicated website: http://www.iameureka.eu

Mots‑clés

• Public information campaigns

Pays

Austria, Belgium, Bulgaria, Cyprus, Czechia, Germany, Denmark, Estonia, Greece, Spain, Finland, France, Hungary, Ireland, Italy, Lithuania, Luxembourg, Latvia, Malta, Netherlands, Poland, Portugal, Romania, Sweden, Slovenia, Slovakia, United Kingdom