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AllThings.Bio presents the second slideshow about bio-based cleaning products

It is now possible to buy bio-based versions of most types of household cleaning products. Consumers expect a lot from these cleaners, but do these products live up to the claim?

The “Bio-based household cleaning products” slideshow is a combination of texts, images, videos and links to external resources based on the first BioCannDo case study on bio-based cleaning products. It has been developed to share insights about consumers’ perceptions of bio-based cleaning products and the point of view of manufacturers. In the BioCannDo consumer focus groups, held in Germany, consumers expressed their preferences about household cleaning products and their expectations towards bio-based products. The BioCannDo case study was also the opportunity to test consumers’ awareness of certification labels and their level of trust in them. Readers can download from the slideshow the full report on the BioCannDo Case Study on bio-based cleaning products, with full details about consumer answers and full sets of verbatim. The “Bio-based household cleaning products” slideshow also provides links to external resources like consumer panel survey on home cleaning habits, guides and market studies featuring the manufacturers’ perspective. AllThings.Bio is managed by the Bioeconomy Awareness and Discourse Project (BioCannDo) which develops and distributes to the general audience communication and educational materials about the bioeconomy. The ultimate goal of the project is to develop clear and scientifically sound messages about bio-based products which can be easily understood by a general audience so to increase their acceptance of bio-based materials. The “Bio-based household cleaning products” slideshow can be viewed here:


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