Marketing communications strategy for the European eco-label
The Environment Directorate-General of the European Commission is awarding a contract for the definition and implementation of a strategy for marketing communications to raise awareness and confidence of the stakeholders in a European eco-label. The contract would include identifying stakeholders, understanding the marketplace, defining the communication mix, defining brand imagery and implementing communications actions. The results of previous marketing studies should be taken into account. For further information please contact, quoting reference E4/SER/990092: European Commission Environment Directorate-General Mr B. Sinnott Market Team Rue de la Loi/Wetstraat 200 B-1049 Brussels Fax +32-2-2994449