On 11 October 1995, the European Commission adopted a Directive lifting restrictions on the use of cable TV networks throughout the Union for the carriage of all liberalized telecommunications services. The main objective of this Directive is to allow new multi-media telecoms services to be carried on cable networks, throughout the European Union, by 1 January 1996. In many of the Member States existing national regulations still restrict the use of cable TV networks to simple, one-way television broadcasting services. These regulatory restrictions thus effectively prevent cable TV operators from offering carriage or provision of any of the new interactive multimedia services. The main objective of the Commission, in adopting this Directive, is to lift existing restrictions in order to encourage investment and foster pilot projects and new initiatives in this field. Examples of such new services include: - Tele-shopping and tele-transaction packages; - Interactive games and education services; - On-line databases including detailed/moving images. Lifting restrictions on cable network usage should also introduce alternative means for all telecoms service providers to gain switched access to end customers (instead of relying exclusively on the monopoly telecoms operator), thus permitting a lowering of costs.