Getting your Research Results into the Press
14 November 2005 - 15 November 2005
The number and variety of press publications interested in covering research news grows daily and represents an important channel for research projects looking to promote their results and work in progress. For many RTD project teams this can be a very challenging part of their work and often the benefits of their research remain hidden due to lack of communications expertise. Journalists too find it difficult to trace the results of projects in the maze of European information.
But where should projects start? Should you focus on major European titles or look to smaller, specialist publications? And how do you write a press release that will appeal to journalists and be noticed in the crowd?
An IST Results-led workshop at the Communicating European Research event in Brussels on 14&15 November aims to answer these questions, providing EU RTD project teams with advice from experienced journalists and European press services on professional approaches to ensure your news is taken up by the media.
The first part of the session will include short presentations from media professionals and the IST Results news service (50 mins):
"Writing a press release – Do’s and Don’ts"
Gareth Harding, UPI Chief European Correspondent in the International Press Centre, Brussels will provide advice for project participants on how to write an effective press release that journalists will notice, addressing the problems of communicating complex scientific and technological concepts to non-specialist audiences.
"Press wire services – the multiplier effect"
Laura Miles from Alphagalileo, a leading press wire service for European science, technology and research news, will outline the role of wire services and how RTD projects can use them to achieve much wider take-up of their news.
"Communication in a 'Go to Market' research strategy – tips for projects"
Eric Chreiki has worked for numerous IT and business publications and will pass on tips on how to develop a media/communications strategy for RTD projects including proper coordination with strategic planning, a roadmap and anticipating your results via press and public relations to make sure that people react to your first press release. The session will also cover how to manage the huge number of different media available - who are your main targets, how to prioritize your communication actions, assessing costs and likely benefits; how to organize at the European level by involving partners at an early stage.
"Raising the visibility of EU-funded ICT research results in the media"
Since its launch in 2003, the IST Results service has reported on research results from more than 1,100 projects in the IST area on a dedicated website. Feature articles are written by qualified journalists and syndicated to several press wire services including Google News. Tara Morris, Editor in Chief, will present some of the lessons learned from the past 2 years of the service that all RTD projects can take into account when planning their press/media strategy.
The speakers will then be available for a panel session (40 mins) moderated by Tara Morris. Workshop participants will be invited to:
• ask the panel for advice on particular aspects of press relations/ media strategy
• share their examples of successful experiences (or failures)
• highlight useful contacts for press/media channels with an interest in research achievements.
Following the session, participants will receive a briefing note which includes details of any press contacts discussed along with a summary of the panel session discussion and copies of speakers’ slides.
Anyone interested in attending can get more information from the IST Results helpdesk - info@istresults.info or consult the CER2005 website.
Date & Venue: Tues 15 November, 2-3.30pm Room D. Heysel, BrusselsIST Results is funded by DG Information Society & Media and was launched in 2003.
cordis.europa.eu/ist/results
But where should projects start? Should you focus on major European titles or look to smaller, specialist publications? And how do you write a press release that will appeal to journalists and be noticed in the crowd?
An IST Results-led workshop at the Communicating European Research event in Brussels on 14&15 November aims to answer these questions, providing EU RTD project teams with advice from experienced journalists and European press services on professional approaches to ensure your news is taken up by the media.
The first part of the session will include short presentations from media professionals and the IST Results news service (50 mins):
"Writing a press release – Do’s and Don’ts"
Gareth Harding, UPI Chief European Correspondent in the International Press Centre, Brussels will provide advice for project participants on how to write an effective press release that journalists will notice, addressing the problems of communicating complex scientific and technological concepts to non-specialist audiences.
"Press wire services – the multiplier effect"
Laura Miles from Alphagalileo, a leading press wire service for European science, technology and research news, will outline the role of wire services and how RTD projects can use them to achieve much wider take-up of their news.
"Communication in a 'Go to Market' research strategy – tips for projects"
Eric Chreiki has worked for numerous IT and business publications and will pass on tips on how to develop a media/communications strategy for RTD projects including proper coordination with strategic planning, a roadmap and anticipating your results via press and public relations to make sure that people react to your first press release. The session will also cover how to manage the huge number of different media available - who are your main targets, how to prioritize your communication actions, assessing costs and likely benefits; how to organize at the European level by involving partners at an early stage.
"Raising the visibility of EU-funded ICT research results in the media"
Since its launch in 2003, the IST Results service has reported on research results from more than 1,100 projects in the IST area on a dedicated website. Feature articles are written by qualified journalists and syndicated to several press wire services including Google News. Tara Morris, Editor in Chief, will present some of the lessons learned from the past 2 years of the service that all RTD projects can take into account when planning their press/media strategy.
The speakers will then be available for a panel session (40 mins) moderated by Tara Morris. Workshop participants will be invited to:
• ask the panel for advice on particular aspects of press relations/ media strategy
• share their examples of successful experiences (or failures)
• highlight useful contacts for press/media channels with an interest in research achievements.
Following the session, participants will receive a briefing note which includes details of any press contacts discussed along with a summary of the panel session discussion and copies of speakers’ slides.
Anyone interested in attending can get more information from the IST Results helpdesk - info@istresults.info or consult the CER2005 website.
Date & Venue: Tues 15 November, 2-3.30pm Room D. Heysel, BrusselsIST Results is funded by DG Information Society & Media and was launched in 2003.
cordis.europa.eu/ist/results
Keywords
Dissemination