Marketing and promotion of bus services

A conference entitled "Publicity pays" on the marketing and promotion of bus services will be held in Birmingham, United Kingdom, on 15 September 1998. The event will be organized by the ETSU, a British organization for the promotion of best practice in energy efficiency and a member of the EU's OPET Network for the promotion of new innovative energy technologies. This network is funded within the framework of the INNOVATION programme and the demonstration component of the JOULE-THERMIE programme.

The topics to be covered during the conference, include:

- Cost-effective information at bus stops;
- Information at interchanges and user-friendly ticketing;
- Route diagram marking and branding on buses.
For further information, please contact:

AEA Technology
Ms. Sadie Primmer
Harwell
Didcot
Oxfordshire OX11 0RA
United Kingdom
Tel +44-1235-433525
E-mail: sadie.primmer@aeat.co.uk