Food biotechnology and communication
Modern biotechnology is developing rapidly and holds out the prospect for significant advances in agriculture, food and medicine and the creation of hi-tech jobs. However this new technology also raises concern with the public, partly due to its novelty and perceived risks and also because of its environmental, ethical, philosophical and developmental nature.
It is believed that improved communication is necessary between those interested in promoting biotechnological applications and those with concerns about the technology. The workshop therefore aims to provide training in the latest developments in the understanding of the public perception of biotechnology as it applies to food and agriculture. In addition training will be provided in the types of risk communication strategies which may be employed as a means of improving understanding and reducing conflict in this field.
The key sessions of the workshop will cover the following:
- Overview of risk assessment, management and communication;
- The public perception of biotechnology;
- Review of risk communication theory;
- Review of risk communication strategies and tools;
- Planning for communication.
For further information, please contact:
Professor Sibylle Biefang
28 Hölstrasse
D-81927 Munich
Tel. +49-89-918241; Fax +49-89-9103681
E-mail: u7w0lap@mail.lrz-muenchen.de
or
Professor David Ball
3 Anchor Quay
Norwich NR3 3PR
United Kingdom
Tel. +44-1603-665422; Fax +44-1603-665422
E-mail: david.ball@paston.co.uk