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The European IP Helpdesk Annual Event 2019: Go-To-Market-Strategies

You can have the most innovative research project, a truly groundbreaking approach, and the potential to bring substantial impact to this world, but all of this will fall short if you do not have a solid, strategic, and professional go-to-market strategy in place.

This year's European IP Helpdesk Annual Event will focus specifically on the role of IP when it comes to developing and implementing effective go-to-market-strategies.

Transport and Mobility
Climate Change and Environment
Industrial Technologies
26 November 2019 - 26 November 2019
Brussels, Belgium

The European IP Helpdesk Annual Event offers the opportunity to look at "go-to-market strategies" from different perspectives, gain new insights and exchange ideas with other stakeholders in the field.

Participants will get first-hand information from two internal go-to-market support initiatives of the European Commission (EC) and hear about the experiences of international consortia that have put a strong focus on bringing their project results to the market.


Date/Time: 26 November 2019, 3 PM to 6 PM (CET)

Location: Executive Agency for Small and Medium-sized Enterprises (EASME)

Covent Garden Building
Place Charles Rogier, 16
B-1210 Brussels

Registration: Please register via


3:00 PM – Welcome & Opening

Amaryllis Verhoeven, European Commission, DG GROW, Head of Unit, Industrial Property and the Fight against Counterfeiting

Natalia Martinez Paramo, Head of Unit A1 –COSME of the Executive Agency for Small and Medium-sized Enterprises (EASME)

03:10 PM - Session 1: The European IP Helpdesk Service Offer

Claire Fentsch, European IP Helpdesk / Eurice GmbH

Key Findings of the Needs Analysis, Dr Christian Hackl, European IP Helpdesk / TUM Tech GmbH

03:45 PM - Session 2: "Horizon 2020" - Go-To-Market support initiatives

Horizon 2020 Results Platform, Georgios Lyssandrides, DG RTD

EU Public Licences, Georges Lobo, DG DIGIT

04:30 PM - Coffee Break

04:45 PM - Session 3: Project Examples Related to Go-To-Market Strategies

Best Practice: TBMED, Iraida Loinaz, Fundación CIDETEC, Spain (to be confirmed)

Best Practice: SKHINCAPS, Carla Silva & Dora Coelho, CeNTI, Portugal

05:30 PM - Closure & Get-together


European IP Helpdesk, Go-to-Market, Intellectual Property, Exploitation, Horizon 2020, Impact