Project description
Network audiovisual systems and home platforms
Audience research is a vital part of TV and radio broadcasting, and of the more recent forms of media content delivery, such as the Internet, mobile phones, PVRs and portable media viewers. These newer devices are examples of the convergence of broadcasting, IT and telecoms, and are at the centre of the information-led economy the EC is promoting. The uses for audience research range from self-promotion to refining service offerings and negotiating advertising rates. Without reliable audience data, many businesses will be reluctant to participate in the new platforms.
This rapid proliferation of platforms and service has brought new challenges for audience research. When there was only analogue TV, there were very few channels to choose from, and each channel had its own frequency detectable from the TV set. Technically it is no longer that simple, and there are no commonly accepted metrics for new media "audiences", if that is still the right word. The technologies and the form of the results diverge as they follow the properties of individual platforms. When the same content is available from different sources, it becomes difficult to aggregate and compare audience figures.
ARENA intends to devise a basic methodology and an application of open standards that can be applied across platforms and services, and to demonstrate implementations derived from this common base for specific instances.
It will do this by analysing requirements, and creating a reference model that it will simulate on general-purpose hardware before moving to specific implementations. Existing open standards will be used for modelling, implementations, and for representing media content and audience classification. The work will be publicised, and contributions made back to standards bodies as appropriate.
The members of the project are well-established European platform operators, service providers, broadcasters, manufacturers and academia.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences internet
- engineering and technology electrical engineering, electronic engineering, information engineering information engineering telecommunications mobile phones
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP6-2004-IST-4
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Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
28040 Madrid
Spain
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.