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Trends research enabler for design specifications

Objective

The overall goal of the TRENDS project is the achievement of an interactive software for the elaboration of design trend boards for product designers in B to C markets such as for the automotive and original equipment manufacturers. In the current industrial context, design orientations play a strategic role during new product development process. Early decisions coming from involved stakeholders like industrial designers, marketing and innovation managers have a decisive impact on the further manufactured products' competitiveness. Thus, the commercial success of an object design is depending on its balance between targeted consumers values and their translation into objects forms, colours and textures.

Three innovative technologies have to be mobilised and greatly enhanced to accomplish the ambitious TRENDS scientific and technological goal: Intelligent Web crawling to collect automatically images from the Web and other digital databases, using a semantic approach; Automatic image analysis to automate the maximum of currently " hand-made " tasks during the elaboration of the trend boards; Semantic multimedia search engine to link lexical and iconic information on the base of semiotic and semantic knowledge. These achievements will be embedded into a Human Machine Interface (HMI) that will mix image and text retrieval, offering enhanced ergonomic characteristics to its prospective end users.

The proposed TRENDS system will contribute to significantly reduce design delays, costs and greatly improve product creativity thanks to a more efficient trend boards' elaboration process. Thanks to its cross lingual information retrieval capacities, TRENDS will provide better exhaustiveness through the analysis of more data and sectors of influence. In this way, the TRENDS proposed software will be a multi-disciplinary support dedicated to specific professions involved in the early design process such as in marketing, innovation, design, and ergonomics areas.

Coordinator

SOCIETE D'ETUDES ET DE RECHERCHES DE L 'ECOLE NATIONALE SUPERIEURE D'ARTS ET METIERS
Address
151 Boulevard De L' Hopital
75013 Paris
France

Participants (7)

CARDIFF UNIVERSITY
United Kingdom
Address
30 - 36 Newport Road
CF24 0DE Cardiff
CENTRO RICERCHE FIAT - SOCIETA' CONSORTILE PER AZIONI
Italy
Address
Strada Torino 50
Orbassano (To)
FUNDACION ROBOTIKER
Spain
Address
Parque Tecnologico Edf 202
48170 Zamudio
INSTITUT NATIONAL DE RECHERCHE EN INFORMATIQUE ET EN AUTOMATIQUE
France
Address
Domaine De Voluceau
78153 Le Chesnay
PERTIMM (PERTINENT ET IMMEDIAT)
France
Address
20 Rue Montesquieu
92600 Asnieres
STILE BERTONE S.P.A
Italy
Address
Via Roma, 1
10040 Caprie
UNIVERSITY OF LEEDS