The main achievements of the EU-India Innocenter:
- The project reached over 1.5 million people in Europe and a potential audience of 450 million people in India, actively contributing to positioning the EU as an innovation and technology leader in India.
- To assist startups in grasping the opportunities within the Indian market, training sessions were conducted for 112 European startups. Participants reported an 85% increase in their understanding of the Indian market.
- 63 companies were provided guided market validation services to verify product potential in the Indian market and localise product offerings. Through 320+ matches with Indian stakeholders, companies established valuable business connections, launched pilot projects, formed partnerships, and recruited local representatives, strengthening European presence in India's innovation landscape.
- Moreover, 22 leaders in the European innovation ecosystem delved into the Indian innovation landscape, forging strategic partnerships through 1360 connections between European entities and Indian stakeholders.
- The visibility and prestige of European innovation in India were amplified through three "Blue Carpet Night" events in Bangalore and Hyderabad, attracting 300+ participants and substantial media coverage, influencing the broader societal perception of European innovation in India.
- 26 startups were provided guided market access services to identify the first local customers and partners in the Indian market. 100 connections with Indian stakeholders were established, alongside 200 hours for tailored mentorship and support, helping startups localise their business models.
- 13 companies successfully entered the Indian market by acquiring their first clients and/or distribution partners, conducting pilots, and establishing a local presence.
The EU-India Innocenter has built up several exploitable assets that are being used to disseminate and commercialise the Center’s experience among a wide-spread network of stakeholders and startups:
Starter Pack | An on-demand tool, consisting of 3 steps: the recorded session “Internationalisation Crash Course”, the Internationalisation Readiness Questionnaire, and an invitation for a Free Session with an Internationalisation expert;
“Introduction to the Indian Market" | 12 videos featuring Indian market introduction themes: Value propositions, Size and growth, Sales, Product localisation, Pricing, Culture.
India Market Entry Guidebook | Condensed India Market Experience was collected in the project, covering market observations, startup readiness assessment, success cases, challenges, and opportunities.
Blogposts | 16 articles with an overview of the main aspects of India's economic landscape
Policy Recommendations | A guide for policymakers to enhance EU-India economic collaboration, focusing on aiding European startups in navigating the challenges and thriving in the Indian market.
