Communities on Food Consumer Science

CORDIS provides links to public deliverables and publications of HORIZON projects.

Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .

Deliverables

Access provision to the SUA installations

The unit of access under this proposal is defined as 1 day. One typical access for an experiment consists of 15 units of access for RVR and EYE. For the other installations (i.e. HR, GSR, FR, EEG) it is 10 units of access. One typical access covers the preparatory work that will be required at least 2 months before access, submission of the protocol and training on requirements (ethical, GDPR, RRI, FAIR), access protocols, harmonised measures and guidelines, data validation and analyses and training in the use of the installation (with its specific software such as z-Tree and o- Tree).Support offered under this proposal:Researchers granted transnational access will be assisted by a staff member, who will be responsible for guidance of the user during the entire access time. The formal processes (mentoring concept by local staff, local research team meetings including the users) for local support of users will be identical with other facilities. Users will be supported by assistance in renting economic flats or (guesthouse/hotel) rooms in close vicinity of the institute. Users will receive assistance by a dedicated person of SU Administration for this and all other administrative / legal aspects related to their stay. The more general training on FAIR, GDPR etc. will be trained and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

Guideline for measuring psychophysiological responses

Task 6.1 (MS16, M24) aims to harmonise protocols and standards used to obtain psychophysiological measures and explore the extent to which psychophysiological measures can be aligned with self-reported measures (e.g., emotions, beliefs) and other sources of data (Task 6.3, 6.4, and 6.5) to better explain consumer choice behaviour (self-reported or observed in virtual and real environments). This will be the first step to integrate psychophysiological data with the COMFOCUS Knowledge platform (WP2). Consumers’ psychophysiological reactions to choice environments or food products can reveal actual consumers’ decisions better than self-reported measures (e.g., self-reported emotions or beliefs). These reactions can be objectively measured using data related to hearth rate, galvanic skin response and pupil diameter that can be collected using emerging technologies such as skin conductivity sensors and eye-trackers. Psychophysiological reactions to choice environments or food products can be also gathered using readers of facial expressions (e.g. FaceReader) which are able to reveal consumers’ emotions (e.g., disgust, joy, etc.). The procedure used to integrate this psychophysiological data to existing datasets (e.g., self-reported measures, observed purchasing behaviour) can be very challenging because such data are generally very rich, dynamic over time (e.g. per 40 ms for eye tracking) and also specific for an individual for a given situation or a product.

Recommendations to the specific WPs within COMFOCUS to foster RRI

Task 83 aims to understand the activity of the key JRA WPs and propose as the case may be refined modifications of their proceedings and tools used identifying the possible scenarios that are ethically and societal and legally problematic This task will be organised in close communication with WP2WP7 a with WP2WP3 it will review the preparation of COMFOCUS Open Calls b with WP3 it will ensure that the 4 workshops planned in Sweden Poland Slovakia and Italy highlight the need for RRI as a general principle in Open Calls c Together with WP47 it will be engaged in decisionmaking about harmonisation and generation of data models as part of six round table workshop organised under WP26 ensuring that the processes are in line with FAIR principle and RRI protocol The interaction at the earlier stages of the project will focus on identifying the main WPspecific issues that could give rise to societal and ethical challenges Engagement at the latter stages of the project will allow COMFOCUS community to reflect on the RRI principles relevant for COMFOCUS Toolbox and data validation tool The main outcome of this task is incorporation of RRI principles into the protocols and procedures within each of the WPs but also at a general level to the COMFOCUS Toolbox and data validation tool

Proposal for text data mining harmonisation in relation to food choice decision making

Task 6.4 aims to develop a guideline on harmonised text data mining procedures in food consumer science (data structuring, definition of relations between text occurrence,). Digital channels (social media, blogs) offer consumers new ways of expressing their needs and food choice motives. By harvesting text data from the web, researchers have the possibility of extracting spontaneous information from a large number of consumers. However, tools for validating this information and how it can be used to understand consumer behaviour, are still lacking. In text mining a set of tools are used to transform unstructured data (text) to structured data (word tables), where the chosen methods depend on the final goal of the analyses. In this task we will select two use-cases related to societal food consumption issues (e.g. meat reduction). Data from participating countries will be collected from the web in agreement with GDPR rules. Topic modelling will be used in order to group different texts and characterise these groups (topics) for final extraction and interpretation of consumer insights. The use cases will establish the premises of a guideline for harmonised text data mining procedures in consumer science. and will be the first step of harmonised text data mining and uploaded to the COMFOCUS Knowledge platform (WP2).

Access provision to the UNITN CEEL installations

Modality of access under this proposal:The unit of access under this proposal is defined as 1 day. One typical access for an experiment consists of 15 units of access for GSR. One typical access covers the preparatory work that will be required at least 2 months before access, submission of the protocol and training on requirements (ethical, GDPR, RRI, FAIR), access protocols and training in the use of the installation (specific software such as z-Tree and o-Tree, for example).Support offered under this proposal:Researchers granted transnational access will be assisted by a staff member, who will be responsible for guidance of the user during the entire access time. The formal processes (mentoring by local staff, research team meetings including the users) will be identical with other facilities. Users will be supported by assistance in renting economic flats or (guesthouse/hotel) rooms in close vicinity of the institute. Users will receive assistance by a dedicated person of SU Administration for this and all other administrative / legal aspects related to their stay. The more general training on FAIR/GDPR and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

COMFOCUS Execution Handbook: management framework and quality procedures

Task 11 aims to set up the COMFOCUS Execution Handbook And Data Management Plan This project management framework will be prepared and executed by the Project Management Team PMT and administrative legal and financial departments of WR and be reported and available on the project part of the website M3 At the start of the project the PMT will prepare a document describing the standard quality procedures and will supervise the adoption of the procedures by all project partners The procedures include the project planning deliverables objectives resources and roles responsibilities publication and dissemination procedures standard procedures for data collection and procedures on conflict mediation and corrective actions and will be explained and reviewed during the KickOff meeting M2 Risk management follows a bottomup approach risks will be identified in cooperation with all WPtask leaders The risk management procedure will be added to the Project Execution Handbook M3

Report Monitoring, evaluation and recommendations of results of COMFOCUS Open Calls and VA/TNA projects

Task 3.7 aims to ensure that commissioned projects are progressing along agreed timescales. Concise reports will be submitted at start and end of experiments with details of the work, review on service provided by VA/TNA, as well as the reliability and validity of COMFOCUS harmonised guidelines, protocols and COMFOCUS Toolbox (WP3, WP4, WP5, WP6, WP7 and WP8). Summaries will focus on lessons learnt for theselection, operation and monitoring of future experiments.

Report on COMFOCUS Logical framework of food consumer science

Task 51 MS14 aims to provide a COMFOCUS Logical framework on food consumer science to identify relevant concepts their relations and interactions The COMFOCUS Logical framework will align the communication between scientific partners and it serves as a fundament for the next tasks in WP5 WP4and WP6 The content of the COMFOCUS Logical framework addresses the scientific subdomains partiesorganisations that are active and their relations and interactions and unambiguous vocabulary harmonisation of terminologyTo foster discussion agreement on practical tools to document the framework like Microsoft Visio PowerPoint choice of standard modelling methodseg flow diagrams lay out is necessary Next step is to define the different viewsperspectives that have to be developed for usersstakeholders of this framework to identify relevant concepts eg consumerproducts environmentculture relations and interactions how do these concepts determine and influence consumer behaviour Afterwards and internally the draft results will be published on the COMFOCUS intranet WP2 so that the content are at all times available for discussion by all partners First approved version will be ready in M5 after the COMFOCUS Kick Off meeting M2 where the first lines of thinking will be introduced During the timeframe of COMFOCUS new insights will be added so it will be a framework in evolution In M14 the COMFOCUS Logical framework serves the launch of the Open Calls with a common understanding and by identifying gaps in this understanding From M24 it is expected that the framework will be in a draft final stage and will be published on the COMFOCUS Knowledge platform open for broad discussion in the panEuropean Community

Guideline for harmonising longitudinal consumer data

Task 6.5 aims to harmonise methods and develop protocols for integration among different types (and sources) of longitudinal consumer data. Longitudinal data are valuable sources of information to analyse actual consumer trade- offs, and explore heterogeneity in consumer behaviour. In order to potentially combine and integrate different types of longitudinal data to, harmonised methods give the opportunity to combine other consumer data observed over time (e.g. self-reported or experimental data collected over repeated time periods, even if not necessarily on the same sample). However, there are methodological challenges and integration issues to be addressed, e.g. due to differences in time frequencies or in the unit of analysis (individual consumers vs. households vs. point of purchase). Statistical techniques, incl. machine learning methods, have the potential to address these challenges. Longitudinal (e.g. panel) data is defined as observations on the same statistical units (e.g. individuals, households, retail points, etc.) over multiple time periods, typically collected via surveys, barcode scanner, and increasingly through new technologies. Examples include consumer panels or retail scanner data, which record food and drink purchases on large samples and at the highest level of product detail and combine them with label information. The time unit for this type of data is the individual purchase occasion, including day and time of purchase. Furthermore, innovative types of panel data are increasingly collected through new technologies (e.g. Internet Of Things such as smart fridges or smart health devices); they maintain the main characteristics of panel data (repeated measures over time), but they are associated with an increased level of complexity due to the potential amount of information that can be collected and stored, as well as heterogeneity in time frequency of data collection.

Access provision to the UoS PRI installations

Modality of access under this proposal:The unit of access is defined as 1 day. One typical access for an experiment consists of 15 units of access for the VRL or the EYE. For the PHY this is 10 units of access. One typical access covers the preparatory work that will be required about two months before data collection (i.e. protocol submission, ethical approval procedures). One typical access for all installations involves training of the use of the installation. Most access covers data collection, management and initial analyses.Support offered under this proposal:Researchers granted access will be assisted by a staff member, who will be responsible for guidance of the user during the entire access time. This includes mentoring of the study and organizing local research team meetings. Users will be supported in finding economic flats or guesthouse/hotel rooms to rent in close vicinity of the institute. Users will receive assistance by a dedicated person of UoS administration for this and all other administrative / legal aspects related to their stay. The more general training on FAIR, GDPR and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6. Modality of access and reviewprocedure under this proposal: see WP2 task 7.

Communication and Dissemination Plan

Task 21 aims to establish a clear communication dissemination and exploitation strategy to guarantee that COMFOCUS creates a strong awareness and solid linkages and uptake between FCS actors and stakeholders It also must promote the use of project results and the organic growth of FCS community during and beyond project duration The communication dissemination and exploitation strategy will include the best way to engage the stakeholders and the most suitable channels and tools to target each one For that purpose will be established a Communication Dissemination and Exploitation Plan D21 including Focus of the COMFOCUS Knowledge Platform and pan European community building Target audiences and Potential users Key messages Methods Potential useexploitation as described in section 22 and 23 This task will defined a set of key performance indicators KPIs which will be monitored and managed by WP2 and will also develop the visual identity of COMFOCUS that includes the final project logo colors and typography to be used across all official communication Aligned with the periodic reporting 4 updates of the D21 will be provided M12 M14 M36 and M48Task 22 MS3aims to develop the COMFOCUS website This website acts as outer appearance integrated with the communication and networking activities developed in this WP and providing information about the project objectives phases and outcomes and consortium partners This website will be used for the announcement and summaries of meetings workshops summer schools conferences calendars of various activities within the project and in particular will promote the COMFOCUS Open Calls on VATNA WP3 The COMFOCUS internal platform developed by SPI will be equipped with an intranet accessible to COMFOCUS partners for sharing project information and relevant project documents for consultation Task 23 MS4 aims to develop the COMFOCUS Knowledge platform for external users including the researchers applying to the COMFOCUS Open Calls to share information and be accessible to user communities academia and industry and technology developers This will provide an essential part of the networking and will include also a 1 discussion platform 2 the COMFOCUS Toolbox WP7 and 3 a library to share harmonised protocols guidelines literature and results WP 4 5 and 6 At this level and in close collaboration with WP3 the COMFOCUS Knowledge platform will also include 4 a portal to apply for VATNA with more detailed information about consumer science infrastructures related activities expertise of the respective institutional infrastructure and the procedures for obtaining subsidized access It will show an interactive map of FCS RIs across Europe describe the services provided by COMFOCUS The COMFOCUS Knowledge platform will maintain for three years after the closing the project and will be linked to the platform of FNHRI

Guideline for harmonisation of measures and protocols consumer-related measures in surveys

Task 42 MS13 aims to select the most relevant psychosocial consumer constructs for harmonisation and develop guidelines at least for 20 most used psychosocial constructs and their measurement that are typically used in segmenting consumers The main challenge is defined as psychosocial variables that are typically measured with different multiitem scales and for most measures there are several options to choose from with different pros and cons to consider in their use However these constructs eg attitudes norms and tendencies are often those that have strongest link to outcome measures see Task 43 below We will map the most used and relevant concepts utilising the work DONEnetwork has done and select measures for those concepts that will be included in the harmonised measures Some of most used concepts already have validated methods that can be directly included in the list of recommended standardised methods psychological eating attitudes but others need protocols to explain the appropriate use of the methods eg health interest identity measures etc The number of constructs should be open so that the community can later complement this list as new measures may emerge from ongoing studies

Guideline for measuring food choice behaviour in reconstructed and virtual environments

Task 6.3 aims to document existing methods based on virtual environments and their relevant applications; then to harmonise the conditions under which they can be efficiently implemented (including which consumer segments they can be applied to). Reconstructed reality, virtual reality, augmented reality, mixed reality, online environments (such as virtual supermarkets), and immersion rooms are technological applications that have quickly developed in recent years in order to create an environment to study food choices which is as close as possible to the real environment, but more easily controlled. They are a bridge between experimental and real-life studies but it is not yet known whether they best represent experimental or real-life studies. Moreover, the conditions under which virtual environments better capture consumers’ actual food choice behaviours still need to be documented. This will be done by using the infrastructures available within the consortium, many of described in WP 10/TNA1 to WP18TNA9. Results will be evaluated to check how these approaches can be harmonised and integrated to the COMFOCUS Knowledge platform (WP2) and in WP5 and WP7.

Guideline for harmonisation of measures and protocols measures linking to other infrastructure and data bases

Task 41 MS12 aims to harmonise SocioDemographics SD measures linking to other infrastructure and data bases We will highlight the meansmethods through which SD can be captured across studies and countries in a way that will enable comparison across study populations SD include a set of variables that are often captured using categorical measures and relate to the apparently nonproblematic social categories such as gender age ethnicity country education work status household composition profession and income Nevertheless across research communities there is a remarkable inconsistency in how these SDs are being measured which means that linking such data is often not possible without extensive data curation based on existing literature review and exploring approaches of other RIs as SHARE ESS CESDA EUROSTAT etc We will explore the complexity low hanging fruit prioritise measures nature and sources of this diversity eg cultural structural societal factors influencing how SD variables are conceptualised map the measures currently used and propose a more harmonised way of capturing SD TheseSD measures have to be operationalised in a manner that enables the country and purposespecific details while at the same time maintaining a possibility to reduce the data in to categories that are comparable over datasets This task will develop guidelines for harmonised minimum level criteria for measuring sociodemographics in questionnaires M4 validate among peers and select best practice for data set selection M6 and publish to WP4 M8

Report on mentor protocol and effectiveness

Task 3.5 aims to develop and apply a mentoring protocol to train the users to become familiar with consumer behaviour approaches and the infrastructure while achieving the set scientific goals for each project. All proposed projects are listed in the COMFOCUS internal website including the project summary, the project status, reviews, feasibility assessment and priority and is online available throughout the duration of COMFOCUS. Additionally, the MC sends the IAB a summary of the user selection process on a regular basis (every 6 months). A local staff scientist will be assigned to each user project to coordinate and to be the primary link between users and local staff and act as a mentor who will assist the users throughout the access period. For this purpose the local staff and the access management team of COMFOCUS support the user in: (1) finalising the (experimental) design; (2) training and understanding of the standard operating procedures (SOPs) applicable to the design; (3) executing the experimental phase and if necessary enabling data processing and analysis, and (4) data interpretation including the preparation of manuscripts and reports as appropriate.

General guideline for responsible COMFOCUS

Task 8.4 aims to provide COMFOCUS with a practical governance framework for transparent, ethical and societally acceptable communities of COMFOCUS practice. Whilst understanding the ethical and societal issues associated with data integration and management will be touched upon, the main purpose of this task is to reflect on what RRI principles mean for the sustainable future of the community on food consumer science. After identification of the domains where sustainability and governance of the results of COMFOCUS will be needed in the future, the guideline will serve as a charter of good practices for all communities involved in ICT activities related to food consumer science research domain.

Access provision to the WU MCBCC installations

Modality of access under this proposal:The unit of access is defined as 1 day. One typical access for an experiment consists of 15 units of access for the RVR or the EYE. For the HR and GSR this is 10 units of access. One typical access covers the preparatory work that will be required about two months before data collection (i.e. protocol submission, ethical approval procedures). One typical access for all installation involves training of the use of the installation. Most access covers data collection, management and initial analyses.Support currently offered under this proposal:Researchers granted transnational access will be assisted by a staff member, who will be responsible for guidance of the user during the entire access time. A team of experienced researchers dedicated to the project and installation will discuss the protocol, data collection, management and reporting. The formal processes (mentoring concept by local staff, local research team meetings including the users) for local support of users will be identical with other facilities. Users will be supported by assistance in renting economic flats or (guesthouse/hotel) rooms in close vicinity of the institute. Users will receive assistance by a dedicated person of WU administration for all other administrative / legal aspects related to their stay. The more general training on FAIR/GDPR and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

Agenda and minutes of one day COMFOCUS conferences, including Final Conference

Task 2.9 aims to foster dialogues among consumer scientists and adjacent sciences as nutritional science or food technology science to disseminate the COMFOCUS results in order to foster a advanced community. The emerging field of FCS research requires a series of conferences to disseminate results and to allow timely circulation and exchange of ideas concerning consumer behaviour-specific technologies and methods. A one-day COMFOCUS conference will be preferably held in Year 2 (M20), Year 3 (M30) and Year 4 (Final Conference – M45) of the project. Each of the conferences will focus on a specific theme. If possible, each of the COMFOCUS conferences can be organised back-to-back with other conferences as FENS, JPI HDHL or EITFood. The workshops from Task 2.5 and2.6 can also be held during the conferences when appropriate.

Documented evaluation of the process validation workshops, with minutes on progress and with agreed process improvements

Task 5.6 aims to provide curricula for the validation workshops. These workshops will be held every 6 months. These one-day workshops preferably will be organised in close collaboration with WP2, preferably back to back with general assemble meetings of COMFOCUS as IAB and SF should be involved (M6, M12, M18, M24, M30, M36, M42).This task validates the intermediate results of WP5. Also the process will be evaluated andimprovements in process will be defined, that are to be implemented in the next 6 months.

Report on workshops Consumer Science Experts

Task 2.6 aims to discuss, set and distribute COMFOCUS best practices on measuring consumer science, harmonised measurements, guidelines and protocols among the pan-European consumer science community. Six round table meetings in two rounds in 3 countries and aligned with all JRA WPs will be organised: 6 pan-European workshops in Denmark (M12, M24,) Spain (M18, M30) and Slovakia (M24, M36). The first round table meeting in each country will be organised mainly to identify the necessary steps, while the second round table meeting will be used to define, distribute and publish the agreed-on protocols and standards. Both workshops will include international partners of COMFOCUS. The COMFOCUS Toolbox will be discussed and available knowledge and feedback will be collected. Results of each round table meeting will be reported and distributed through the COMFOCUS Knowledge platform to be discussed in the broader pan-European consumer science community (Task 2.3).

"Report on Workshop ""Measuring Food Consumer Science"""

Task 2.5 (MS5) aims to identify technologies that are not yet utilised in the institutional infrastructures of consumer science and to develop joint understanding of these new and emerging technologies, the effect on harmonisation of measurements and protocols and guidelines on FAIR and RRI design and data management. Three dedicated workshops (“Measuring Food Consumer Science”) will be held in The Netherlands (M7), Finland (M21) and Spain (M35) for the interaction between technology developers and COMFOCUS partners and to facilitate and define potential for: WP4, WP5, WP6, WP7 and WP8. Since all consumer scientists in COMFOCUS are experts, the potential for transfer of knowledge between them and technology developers will be maximised and yield new integrated harmonised measurements and protocols.

Report on public engagement events

Task 2.7 (MS6) aims to foster public engagement on social, ethical and legal concerns and barriers to the sustainable FCS community. Consumers are the key stakeholders of COMFOCUS, both as data subjects and as beneficiaries of FCS community. Their engagement is necessary in order to identify and anticipate the potential. In this task we will conduct public engagement events in 6 European countries: Denmark, Spain, Slovakia, Germany, Italy and the UK. These will be organised before the second round of expert workshops (M24), in order to ensure concerns of the publics are fed into the best practice guidelines.

Final Report: Summary of the project activities and achievements on the website

Task 1.2 aims to execute the necessary legal, administrative and financial reporting of COMFOCUS. Assistance will be given from the legal, administrative and financial officers of WR on budget management and (financial) reporting and to finalise the Consortium Agreement with EC and the partners and have it signed by duly authorised representatives of the EC and the legal entities of the partners. This task will support the partners how to complete a cost statement and the associated requirements, to apply cost control and justification. We will forward the agreed payments to the partners, following agreed activities and deliverables and at agreed dates and act as a contact point for the EC covering contractual and financial matters. The PC/PMT will prepare the annual and Final Progress Reports (M48). Progress reports are an important auditable deliverable of WP1 of the project and include an overview of the respective WP/Activity progress. The progress reports will be submitted to the EC on annual basis and at the end of the project, conform the regular H2020 schedule.

Dissemination materials such as brochures, videos, fact sheets

Task 2.4 aims to create the materials for communication and dissemination which follow Task 2.1, 2.2 and 2.3. These materials will include short videos, brochures (one in the beginning and one in the end of the project), posters, roll ups and newsletters (every 3 months, M4-M48) to disseminate COMFOCUS and its results. A Twitter page and Facebook account will be established as a way of promoting the project and engaging with its stakeholders. Proper (national) language will be ensured, where needed. COMFOCUS results will be published periodically in different forms. And will also be actively disseminated by project partners in national meetings, conferences etc. The dissemination materials will be available on the COMFOCUS website. Other dissemination channels include partners presentations/informal talks, scientific sessions, high-level debates and final conference.

Access provision to the IRTA installations

Modality of access under this proposal:The unit of access is defined as 1 day. One typical access for an experiment consists of 15 units of access for the EYE or the RVR. For the FR, GSR/HR and EEG this is 10 units of access. One typical access covers the preparatory work that will be required about two months before data collection (i.e. protocol submission, ethical approval procedures). One typical access for all installation involves training of the use of the installation. Most access covers data collection, management and initial analyses.Support offered under this proposal:The IRTA team consists of consumer scientists, engineers and economists. Researchers granted transnational access will be assisted by a staff member, who will be responsible for guidance of the user during the entire access time. The formal processes (mentoring concept by local staff, local research team meetings including the users) for local support of users will be identical with other facilities. Users will receive assistance by a dedicated person of IRTA administration for administrative / legal aspects related to their stay, including accommodation. The more general training on FAIR/GDPR and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

Guideline for harmonisation of measures and protocols product and food experience measures in surveys

Task 43 aims to select the most relevant measures related to productfood experience and expectations for harmonisation and develop guidelines 1 Hedonic measures on product perceptions Over the last decades a number of scales have been developed and utilized to measure hedonic responses in both basic psychophysical and applied research In recent years a number of new scaling methods have been developed resulting in discussions about theoretical and practical differences among the methods The currently used measures and scales will be reviewed and the most appropriate measures for different needs will be selected and included in the protocol guidelines 2 Perception of food products and concepts In many consumer studies perceptions of product prototypes or descriptions are used to measure consumers specific perceptions of products that can be related to consumer characteristics These typically include product attributes that related to food choice motives such as healthiness convenience price and mood However there is no harmonisation on how these attributes are measured and providing guidelines and harmonising the use of scales would enable to compare findings and combine datasets from different studies 3 Knowledge and nutrition literacy Consumer knowledge is a multidimensional construct involving the familiarity and expertise the consumer has about food products nutrition cooking and other food related issues Nutrition literacy describes consumers ability to interpret the nutritionrelated information in a meaningful way Both knowledge and nutrition literacy have been measured with various scales dependent on the use context culture and country This task will produce guidelines and protocols on appropriate measures of the different knowledge constructs as well as how and when they could be used

Framework on ethical and socio-legal issues relevant to COMFOCUS

Task 81 MS21 aims to create a conceptual framework based on conclusions on relevant literature related to RRI with a specific focus on new technologiestechniques for research and large scale data generation integration and use We will first conduct a review of literature that will provide an overview of the ethical societal and legal challenges posed by the kind of activities planned within COMFOCUS The focus will be on risks benefits and valuesbased outcomes of COMFOCUS In addition this task will provide an overview of issues of informed and implied consent associatedwith food consumer data capture It will explore the issues relevant to obtaining sustaining and understanding informed consent within the context of COMFOCUS This task will include the preparation of a review of the literature legal documents ethical standards guidelines and best practices in relation to data collecting management hosting and dissemination which should guide activities deployed in ICT projects Development of the COMFOCUS will lead to innovative methodological tools being developed data identified and integrated and new frameworks for generation of food consumer science knowledge These core activities within the project will be examined for their potential ethical societal and legal implications The scope of the analysis will be focused on general aspects

List of dissemination and dialogue activities and meeting to attract new users

Task 2.10 aims to support broader dissemination beyond the pan-European consumer scientists community, addressing adjacent science domains. The COMFOCUS partners organise, and widely advertise, annual user meetings focussing on interaction between the social and life science. In M6 a list of relevant stakeholders groups from different domains and dissemination opportunities will be identified (Task 2.1) taking into account the alignment with user meetings of diverse research infrastructures such as FNH-RI, ESS, SHARE, EFFoST, EuroFIR, Metrofood and user meetings from identified relevant national research infrastructures (e.g. in the Netherlands BBMRI Cluster, or Food Waste Knowledge Hub). Those user meetings are very productive in the acquisition of new users and for the dissemination of project results. In all the events considered pertinent, COMFOCUS partners will use the dissemination materials developed in Task 2.4.

Report on communication activities including workshops

Task 3.2 (MS9) aims to prepare a communication strategy on COMFOCUS Open Calls to create awareness and interest by (new) users. COMFOCUS will give as wide a publicity and information as possible on the access program, with an emphasis on the group of new users, without neglecting its traditional collaborators base. COMFOCUS operates a website homepage (WP2) which provides a COMFOCUS Knowledge platform for information on the expertise, virtual and experimental infrastructures offered, examples of results, new possibilities, all its activities and the procedures for obtaining subsidized access, and the application forms. All partners will contribute to signal the opportunity and Open Calls within their network, e.g. the communities of FNH-RI or Metrofood. Four one-day workshops (M14,M24) will be organised in four different member states taking into consideration various aspects and expected impacts, two will be held at COMFOCUS partners countries (Slovakia and Italy) and two workshops in non-COMFOCUS countries (Sweden and Poland), to inform potential users about consumer science infrastructures. The workshops will elaborate on general aspects of consumer science and the opportunities of measuring consumer behaviour offered COMFOCUS infrastructures. To publicise the opportunities for access to the infrastructures, an important strategy to interest researcher's community is to advertise at International (European) Meetings, e.g. Pangborn, FENS, JPI HDHL annual meeting.

Report on innovation potential of COMFOCUS

Task 1.3 aims to addresses all scientific and technical project activities matters required to integrate and coordinate the initiation, preparation, execution, control, and closure of the WPs in order to meets its objectives. This includes the regularly assessment of the performance of the project and WPs in terms of scope, schedule, cost and quality. SC will prepare the agenda and the necessary documents and include all efforts addressed to maximize quality of the project’s process and outputs/ outcomes in line with requirements of RRI. SC is responsible for the joint publications on position and final outcomes of COMFOCUS in international refereed journals. This task also includes the set-up of the COMFOCUS International Advisory Board (M6), including an ethics expert, their day-to-day management and overseeing the contributions to relevant project tasks of IAB but all related item for VA/TNA will be supervised in conjunction with WP3. The SC and PC will have a half yearly meeting with the International Advisory Board alternately by conference call or face to face in annual project meeting.Task 1.4 aims to ensure the maximal impact of all network activities and explore innovation opportunities to reach maximal impact of COMFOCUS on the pan European Community on food consumer science and beyond. We will set up a Stakeholder Forum (M9) to foster discussion and feedback on the strategical importance in the overall COMFOCUS objective and the culture of co-operation between the participants and other relevant stakeholders in terms of innovation strategies. To achieve this, we will have a half yearly meeting with Stakeholder Forum (representatives) alternately by conference call or face to face in annual project meeting. Based on the results of the project different perspectives (new services, new products, COMFOCUS Toolbox)) during the timeline of the project will be discussed.

Guideline for harmonisation of measures and protocols measuring consumer as agents in food system

Task 4.5 aims to select the most relevant measures related to consumers as agents in the food system for harmonisation and develop guidelines. Within this task, we expand on the DONE framework by incorporating a novel concept of “food citizenship”. Food citizenship is an emerging paradigm of food choice that acknowledges that human relationship with food must be conceptualised within a broad food system. It recognises that food choice should be understood not merely as a matter of transaction (whereby food is treated as a commodity) but as a matter of relations between different agents within the food system actively shaping relationship between production and consumption. Conceptualising food choice as citizenship is about awareness of agents’ rights and responsibilities to maintain a sustainable, just food system. A range of variables can be relevant to the study of food choice from the perspective of food citizenship. These are examined both at the level of individual beliefs, perceptions and ethical positions, but also at the level of inter-group (inter-agents) relationships. (1) Trust, risk /benefit perceptions, and ethical beliefs – Beliefs are crucial for consumers’ food product acceptance and are a determinant of food choice. However, they also help us understand affective and cognitive factors underpinning people’s active engagement with a broad food system. These concepts are explored using a range of general and food/context-specific measures. The current task will map the concepts, identify the rationales behind different operationalisations of these concepts and systematically explore the measurements used. A careful triangulation of analysis of literature, synthesis of different conceptual and methodological approaches and expert-led dialogue will culminate in clear, transparent and well- justified guidelines and best practices. The guidelines will clarify the possibilities for harmonised approach to these measures. Furthermore, it will help us develop a framework of possible correlates of these factors with a possibility to create new innovative datasets to better understand the factors that promote food citizenship. (2) Relationships within the food system - Beyond the affective-cognitive factors of engagement, such as trust and risk, human engagement with the food system is also a matter of intra-group processes such as community engagement/action, social support, participation in culturally-specific rituals and active participation in food production (such as allotment farming). In addition, inter-group dynamic based on the role different agents play in the food system and their perceptions of the way in which the dynamic system of agents is configured – can also influence food choice. For instance, identification with a particular cause can be linked to food activism, which in turn can reinforce and further influence food choice. The task will aim to identify the constructs which can capture the determinants of food choice based on people’s active engagement with the food system as moral agents. These could include variables such as strength of identification and group belonging, participation in community action, inter-group conflict, social ties. The choice of variables will be driven by theoretical understanding of their likely correlation with food choice. Once defined and systematised, the measures will be reviewed and harmonised in a guideline.

Report on process of compiling harmonisation and guidelines emerging FCS approaches

Task 6.6 aims to describe the process to guide Task 6.1 to Task 6.4 in the internal process to reach consensus on harmonised measures, guideline and protocols. However, the in-between results needs to be discussed in a broader way. In collaboration with WP2 meetings will be organised dedicated to this internal as external process of discuss, validate, best practice data selection within peer groups to review and improve the results of WP6 and therefore increase the uptake of the harmonised measures, protocols and guidelines. WP4 and WP5 will also be part of those meetings, to collaborated on the related data model based on the outcomes on WP6 and to implement common procedures to validate harmonised measures among peers. Furthermore, Tasks 6.1 to Task 6.4 will provide a number of guidelines that will be posted online and should have common format and structure to make the guidelines easy to use for the whole starting community. The guidelines will be open access and available to all scientists so that those from outside the community who wish to co-operate with the starting community can plan their studies accordingly. The publishing and utilisation of on-line guidelines will be co-ordinated by WP2 in close collaborationwith WP6

Report on basic ontology in food consumer science

Task 5.3 aims to develop and agree on ontologies in the food consumer science domain for search and knowledge representation. We will agree on tools for the ontology development and presentation, and publishing standards for the ontology. Second, we will define the domains for which the ontology will be developed. The next step is to investigate the applicability of already existing ontologies and develop ontology as far as no ontology exists, and link the ontology to existing ontologies, ongoing iterations to share and review knowledge is foreseen. Finally, we will publish the ontology according to the internally agreed publishing details. The ontology will include: (1) unambiguous definition of vocabulary (multilingual representation); (2) representation of knowledge (relations between entities); (3) Links to develop harmonised measures, available harmonised datasets and harmonised data models. This depends on sufficient availability and sufficient level of maturity of harmonised data models. In M1 the bidirectional interaction with task 5.2 starts, as in M7 the interaction with WP6 starts. The ontology will be used in task 7.2, task 7.3 and task 7.4.

Report on harmonised data models measures in self-reporting and in emerging technologies

Task 5.2 (MS15) aims to harmonise the data that is to be generated by harmonised measures. This is a prerequisite to facilitate the FAIR use of data within the community. The harmonisation of measures in WP4 and WP6 form the basis for the development of the harmonised data models. An practical agreement will be made on tools and modelling language to document the data models. Data models include (1) structure of a data set belonging to a certain harmonised measure (entities, attributes, units, relations between entities and attributes) and (2) meta data of a data set (used harmonised measure, party that generated the data, date of generation, country of generation). This task will be executed in a iterative way in cooperation and discussion with the partners in Task 5.3 and WP4 and WP6. The time and effort needed for harmonisation in WP4 and WP6 will be specific for each measure at hand. So some measures will be harmonised early in the project (e.g. socio demographical measures are expected to be already close to harmonisation) and others will be harmonised at later point in time.

Documented evaluation of each user needs and validation process, workshop, with minutes on progress and with agreed process improvements

Task 7.7 aims to provide curricula for the user needs and validation workshops. WP7 will contribute in the iterative approach of WP4, WP5 and WP6. In close collaboration with WP2, WP7 will set the agenda and curriculum and organise workshops (M6, M12, M18, M24, M30, M36, M42) to discuss progress efforts of WP 7 with the consortium, consumer experts and Stakeholder Forum, etc. In conjunction, WP7, together with WP2 and WP3, contribute to trainings, summer schools, etc. to disseminate the findings to e.g. COMFOCUS community and COMFOCUS Open Calls applicants.

Report on process of compiling harmonisation and guidelines self-report FCS approaches

Task 4.6 aims to describe the process to guide Task 4.1 to task 4.5 in the internal process to reach consensus on harmonised measures, guideline and protocols. However, the in-between results need to be discussed in a broader way. In collaboration with WP2, meetings will be organised dedicated to this internal and external process of discuss, validate, best practice data selection within peer groups to review and improve the results of WP3 and therefore increase the uptake of the harmonised measures, protocols and guidelines. WP5 and WP6 will also be part of those meetings, to collaborate on the related data model based on the outcomes on WP3 and the implement common procedures to validate harmonised measures among peers. Furthermore, Tasks 4.1 to Task 4.5 will provide several of guidelines that will be posted online and should have common format and structure to make the guidelines easy to use for the whole starting community. The guidelines will be open access and available to all scientists so that those from outside the community who wish to co-operate with the starting community can plan their studiesaccordingly. The publishing and utilisation of on-line guidelines will be co-ordinated by WP2 in close collaboration with WP3.

Procedure and protocols of COMFOCUS Open Calls to apply for services of VA/TNA

Task 31 aims M23 to finalise the documentation on the procedures and protocols off the COMFOCUS Open Calls to apply for VATNA processes and ensure that all necessary administrative requirements for transnational working have been identified and described Templates of the informed consentassent forms and information sheets in language and terms intelligible to the participants will be developed and kept on file and submitted as part of deliverable 31 These procedure will include a description of the technical and organisational measures that will be implemented to safeguard the rights and freedoms of the data subjectsresearch participants a description of the security measures that will be implemented to prevent unauthorised access to personal data or the equipment used for processing a description of the anonymysationpseudonymisation techniques that will be implemented explain how all of the data they intend to process is relevant and limited to the purposes of the research project in accordance with the data minimisation principle To this extent the COMFOCUS Open Call text includes the research priorities based on consultation with WP3 WP4 WP5 and WP6 The text of COMFOCUS Open Calls will be issued to partners at M10 and M13 including background documents on VATNA Programme Guidelines VATNA Programme Data Protection and RRI Policy VATNA Programme Application Form A corresponding Training Programme will bedeveloped to use the VATNA infrastructures and comply to the COMFOCUS requirements Data management conform FAIR principle and RRI guideline WP2 The process of the 1ste round of COMFOCUS Open Callstrongly linked to WP 4 selfreported measures is M14 RQs gaps and needs RQs from WP 4 will be handed over to WP3 M15 Launch of the 1st COMFOCUS Open Call open to M17 WP3 M18 Peer review and prioritisation by IAB and MC process etc by WP3 M18M20 WP3 Access manager will negotiate practical details with the involved infrastructuresinstallations practical access specific training available housinggeneral etc M20 First experiment can start M32 Finalisation of the last experiment The process of the 2nd round of COMFOCUS Open Call linked to WP6 in relation to WP4 M24 RQs gaps and needs RQs form WP 6 emerging technologies will be handed over to WP3 M25 Launch of the 2nd COMFOCUS Open Call open to M27 M28 Peer review by IAB and MC M28M30 WP3 Access manager will negotiate practical detail with the involved infrastructuresinstallations practical access specific training available housinggeneral etc M30 First experiments can start M42 Finalisation of the last experiment

Access provision to the CDP Easy Questionnaire tool

Modality of access under this proposalThe unit of access under this proposal is defined as 1 day. One typical access for an experiment consists in 5 units of access for CDP Easy Questionnaire tool. One typical access covers the preparatory work that will be required at least 2 month before access, submission of the protocol and training on requirements (ethical, GDPR, RRI, FAIR), access protocols, harmonised measures and guidelines, data validation and analyses and training of the use of the installation. Installation 1: VA - Easy Questionnaire tool Unit of Access: day. Quantity of access: 1st COMFOCUS Open Call 120 days; 2nd COMFOCUS Open Call 240 days.Support offered under this proposal:The more general training on FAIR, GDPR and mentoring of VA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5. Researchers at research organisations and industry who are granted virtual access will be assisted by staff members (scientific, technical and administrative). These staff members will be responsible for user guidance during the entire access time. The scientific staff will support questionnaire creation including selection of most relevant self-reported measures, the application FAIR and RRI principles and give feedback on scientific matters. The (expected) data will be reviewed on quality and representation to identify on forehand possible hick-ups in analyses. The formal processes (access manager support and mentoring concept by COMFOCUS and local staff) for support of users will be virtually-based compared with the transnational access infrastructures offered by COMFOCUS.Outreach to new users: Outreach to new users: see WP2, Task 2.9. The CDP Easy Questionnaire tool offers an one- stop point to create pan-European questionnaires on self-reported measures in a harmonised, FAIR and RRI way. The added value will be the use in more consumer segments, validate self-reported measures in Europe and add and validate more translation in different language of measures.Review procedure under this proposal: VA access to the CDP Easy Questionnaire tool will be quantified by web statistics as web visits, proposals to allow the use of the entry point, the duration of using the website and tool and monitoring user profile (after entry point), the questions asked/answers given etc. This will be reported to the PC,within the framework of annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

Enhanced ontology in food consumer science with new scientific insights

Task 5.4 aims to enhance the ontologies and new relations based on harmonised datasets. Those insights come from scientific research in COMFOCUS Open Calls on transnational and virtual access (WP3) and hypotheses generated from representational learning in WP7 based on expert knowledge questions from the science community. Based on this information and in close collaboration with WP2 this task will update the ontology on food consumer science. This version will be published at the COMFOCUS Knowledge platform. This is additional input for WP 7, Task 7.4– Scientific analysis and visualisation tool.

Reports on International Consumer Science Conferences

Access provision to the AU COBElab installations

Modality of access under this proposal:The unit of access is 1 day and quantity of access is in days. One typical access for an eye tracking experiment consists of 15 units of access. One typical access covers the preparatory work that will be required about two months before data collection (i.e. protocol submission, ethical approval procedures). One typical access of the eye tracking installation involves training. Most access covers data collection, management and initial analyses.Support offered under this proposal:Researchers granted transnational access will be assisted by a staff member, who will be responsible for guidance of the user during the entire access time. The formal processes (fulfilling access requirements, mentoring by local staff and research team) for local support of users will be identical to other facilities. Users will be assisted in renting rooms in close vicinity of the institute. Users will receive assistance by a dedicated person of COBE Lab administration for all administrative / legal aspects related to their stay. The more general training on FAIR/GDPR and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

Interim report on Monitoring, evaluation and recommendations

Task 3.6 aims to ensure that commissioned projects are progressing along agreed timescales. A concise report will be submitted at the mid term of the experiments with details of the work, review on service provided by VA/TNA, as well as the reliability and validity of COMFOCUS harmonised guidelines, protocols and COMFOCUS Toolbox (WP3, WP4, WP5, WP6, WP7 and WP8). Summaries will focus on lessons learnt for theselection, operation and monitoring of future experiments.

Template for meta data report and data validation criteria

Task 5.5 aims to develop criteria for acceptance and disclosure of datasets within this community, to guarantee the FAIR and responsible use of data. Criteria on quality like completeness, correctness or accuracy will indicate the applicability for integration, analysis and representational learning. For responsible use of data the criteria will be formulated with input from WP8. These developed criteria on FAIR and responsible use are input for WP7 to implement the data validation tool for the COMFOCUS Toolbox. Criteria must address: How is meta data created that unambiguously relates to the developed ontology and to ensure findability? How is the accessibility, interoperability managed? The meta data report gives the following information for each variable: variable name, datatype, domain (i.e. the allowed values), definition when the data is missing, sanity checks with the other variables, a general description of its origin (data provenance), data needs to be compliant with the developed ontology in food consumer science. The accessibility and interoperability must foster that data should be provided in very simple data files (e.g. text only such as TXT, or CSV comma separated values files (in text format) etc. The criteria will evolve during COMFOCUS along with the roadmap of WP4, WP5, WP6, WP7 and WP8. For each dataset, the following outputs are generated: meta data report, data quality report and, in case missing data, analysis of the missing data points and will be input task 7.1. All criteria must lead to increased re-usability of data in food consumer science.

Report on societal engagement with food consumer science community

Task 8.2 (MS22) aims to ensure meaningful stakeholder engagement protocol as a manifestation of RRI and to elicit views on the aims, activities and potential outcomes (benefits and risks) of COMFOCUS. Our definition of COMFOCUS stakeholders includes scientists, technologists as well as consumers (the public) who are data subjects. We will explore the ethical and social dimensions underpinning the assumptions of value trade-offs between public data sharing and scientific development and its risks. In order to achieve this, we will engage directly with the SF, IAB, and the WSs organised in Tasks 2.5, 2.6. Our aim will be to elicit discussions within each of the networking activities, about the short and long term social and ethical impacts of COMFOCUS. Our task will be to oversee the processes of engagement planned (including agenda setting, procedures/protocols and outcomes of engagement) and to synthesise RRI-relevant concerns of stakeholders which will inform our COMFOCUS Toolbox. Furthermore, jointly with WP2, we will organise 4 innovative public engagement events in 6 countries (task 2.7). Here, the publics will participate as stakeholders in communities of which will explore lay people’s views on practices of sharing consumer-relevant data and generating new knowledge. The development of the protocol for public engagement will be informed by the large- scale survey conducted under the auspices of the project RICHFIELDS (GA-654280), which explored data-sharing intentions of N=8000 citizens across 8 countries. Building on the results of this work, which identified the conditions under which people are willing to share their food-related data, Task 8.2 will provide further insights into the willingness of the public to produce, share and use food-related data with researchers and companies. The outcome of this work will be a set of parameters and considerations in order to develop good practice in food consumer science.

Access provision to the UTU Flavoria installations

Modality of access under this proposal:The unit of access is defined as 1 day. One typical access for an experiment consists of 20 units of access for the RVR For the EYE and FR this is 10 units of access. One typical access covers the preparatory work that will be required about two months before data collection (i.e. protocol submission, ethical approval procedures). One typical access for all installation involves training of the use of the installation. After that, time is needed for setting up and building the experiment at the research platform and automatic pseudonymized data collection. Most access covers data collection, management and initial analyses.Support offered under this proposal:Researchers granted transnational access will be assisted by a staff member, who will be responsible for guidance of the user during the entire access time. The formal processes (mentoring concept by local staff, local research team meetings including the users) for local support of users will be identical with other facilities. Users will be supported by assistance in renting economic flats or (guesthouse/hotel) rooms in close vicinity of the institute. Users will receive assistance by a dedicated person of UTU administration for this and all other administrative / legal aspects related to their stay. The more general training on FAIR/GDPR and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

Reports on the summer schools

Task 2.8 (MS7) aims to foster the summer schools and workshops to demonstrate and disseminate harmonised measurements, protocols, datasets and to study best practices in the field of FCS. Four summer schools-type training courses will be held in the summer of year 3 and 4 of the COMFOCUS and for small groups of potential users (total 40-80 participants). The summer schools will be held at the university partners (WU, UNIBO, UA, UoS, UNITN, SUA) or if possible, joining external events when appropriate. Topics will include: General introduction to consumer science, hands-on training at (food) consumer science harmonised measurements, protocols and guidelines for use of infrastructures and dedicated installations. Furthermore, basic insight in data models and methods of creating meta data, use of guidelines, raw data acquisition and processing (data) pipelines. Also the use of data science on harmonised datasets will be demonstrated providing practical training on use of the COMFOCUS Toolbox (WP7).

Access provision to the UGOE FCT installations

Modality of access under this proposal:The unit of access is defined as 1 day. One typical access for an experiment consists of 15 units of access for the VRL or the EYE. For the PHY this is 10 units of access. One typical access covers the preparatory work that will be required about two months before data collection (i.e. protocol submission, ethical approval procedures). One typical access for all installations involves training of the use of the installation. Most access covers data collection, management and initial analyses.Support offered under this proposal:The UGOE team consists of scientists, food technologists, biologists, analytical chemists, physicists, laboratory assistants, engineers and economists. Visiting researchers granted transnational access will be assisted by a staff member, who will be responsible for guidance of the user during the entire access time. Support will be given in arranging administrative / legal practicalities related to the stay, such as renting a room. Users will receive assistance by a dedicated person of UGOE. The more general training on FAIR/GDPR and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

Guideline for harmonisation of measures and protocols measuring antecedents of behaviour in surveys

Task 44 aims to select the most relevant measures related to consumer behaviour as an outcome for harmonisation and develop guidelines 1 Antecedents of behaviour Several different constructs such as willingness intention habit and loyalty have been used as antecedents or proxies of behaviour especially in studies where measuring actual behaviour is not possible The antecedents of behaviour have been operationalised in several ways but there are still no clear recommendations which methods and scales that are the best ones to use Reviewing and analysing the different measures will provide guidelines for best options to choose for different research questions Harmonising the used measures would enable to combine datasets and thereby in long term provide in the future an opportunity to follow how consumers behavioural tendencies have develop over time 2 Willingness to pay WTP Survey based techniques for measuring WTP can be divided into two types direct and indirect surveys in this task only WTP from survey data stated preferences will be harmonised Different ways of measuring WTP will be reviewed analysed and discussed in order to find the most appropriate selfreported measures and provide harmonised guidelines for them

Access provision to the UNIBO FARE installations

Modality of access under this proposal:The unit of access is defined as 1 day. One typical access for an experiment consists of 15 units of access for the RVR. One typical access covers the preparatory work that will be required about two months before data collection (i.e. protocol submission, ethical approval procedures). One typical access for all installation involves training of the use of the RVR. Most access covers data collection, management and initial analyses.Support offered under this proposal:Researchers granted transnational access will be assisted by personnel of the University of Bologna during their stay. The formal processes (mentoring concept by local staff, local research team meetings including the users) for local support of users will be identical with other facilities. Users will receive assistance by a dedicated person for all administrative / legal aspects related to their stay. The more general training on FAIR/GDPR and mentoring of TNA users is organized in COMFOCUS: see WP2, Task 2.7, WP3, Task 3.5.Outreach to new users: Outreach to new users: see WP2, Task 2.9.Review procedure under this proposal: The state of the art will be reported to the PC, within the framework of regular annual reporting and additional reporting obligations towards WP3, Task 3.3 and 3.6.

Software prototypes for integration and analysis of multi-modal psychophysiological data

Task 6.2 (MS17) aims to create prototype software which will integrate and synchronize psychophysiological data acquired using the protocols developed in Task 6.1. In order to optimize the possibilities for multimodal data analysis, it is necessary that data streams in an experiment are integrated and aligned with respect to time. The software will be based on current software from the partner Noldus, considerably improved with respect to performance (to process big data), security (GDPR compliance) and analysis. Ideally, panel data and self-report measures will also be integrated. Sensor integration will be developed in an open way, to maximise the number of IoT and other sensors (eye trackers, physiology acquisition, wearables, etc) which can be used with the system. Sub-projects will be selected provide datasets labelled with relevant high-level mental constructs such as confusion, stress, pleasure, and these datasets will be used to train AI/machine learning based analysis modules.

Report annual user meetings on interaction between social and life science

COMFOCUS Data Management Plan

As part of Task 11 a Data Management Plan will be developed which specify what data will be open detailing what data the project will generate whether and how it will be exploited or made accessible for verification and reuse and how it will be curated and preserved This deliverable will evolve during the lifetime of the project in order to present the status of the projects reflections on data management M6M48

Harmonised protocol search tool

Task 7.3 aims to develop a tool for searching the collected protocols in order to support the COMFOCUS community in finding harmonised research protocols (WP4 and WP6). A registry of the harmonised protocols will be created, providing the information relevant for researchers. This information will be created using the ontology (WP5) and considering any relevant open source framework for standardising metadata for research protocols. The harmonised protocol search tool will be linked to the COMFOCUS Knowledge platform (WP2).

COMFOCUS Toolbox installed on COMFOCUS Knowledge platform

Task 7.6 (MS20) aims to link the tools from concept to final to the COMFOCUS Toolbox (M14). This will be in alignment with WP 3 Open Calls for VA/TNA. Also the draft descriptions of the COMFOCUS Tools and the guidelines need to be prepared, tested and uploaded. All those activities are serving WP2 COMFOCUS Knowledge platform and WP3 Open Calls on VA/TNA. The platform will be the portal to access and explore, as the applicants for the Open Calls need to be informed about the primarily and ongoing updated COMFOCUS Toolbox and the separate tools as such.

Data validation tool

Task 7.1 (MS19) aims to develop a novel tool for checking the validity of data in the given dataset and its metadata. To find an optimal answer to the given scientific question, researched datasets need to be of the highest possible quality. The data validation tool will be checking the validity of data in the given dataset and its metadata, considering the data validation criteria, defined in WP5 and WP8 and the ontology created in WP5. A report generated by the tool will be an important input to WP3, WP4 and WP6. The data validation tool will be linked to the COMFOCUS Knowledge platform (WP2).

Harmonised dataset search tool

Task 7.2 aims to develop a search tool to find harmonised datasets. This tool will enable to search for the exploration and exploitation of single or multiple datasets harmonised as defined in WP5. Searching and filtering will be enabled using the navigation of metadata defined by the ontology (WP5). To design the tool in a user-friendly way, human-computer interaction (HCI) techniques will be applied, involving researchers and other stakeholders as end users. Moreover, we will create a new knowledge graph (Task 7.5), which will enable querying of multiple datasets. In this way, complex questions requiring knowledge from diverse data sources will be answered with greater confidence. The harmonised data set search tool will be linked to the COMFOCUS Knowledge platform (WP2).

Representational learning tool

Task 7.5 aims to upgrade the COMFOCUS ontology with a reasoner to derive new knowledge, resulting in the knowledge graph (Task 7.4) as part of representational learning tool, (i.e. a paradigm of machine learning), will be used to analyse and represent the concept features, which are valuable because they can describe concepts individually. The representation means that the concepts and their relations are represented as low-dimensional spaces. A great benefit of such a graph is that the users of the harmonised dataset search tool (developed in Task 7.2) will be able to submit queries in a style that is much closer to a natural language, using a familiar domain vocabulary. The meaning of data will be expressed in terms of concept and relation names that are familiar to those interested in the food consumer science domain.

Scientific analysis and visualisation tool

Task 7.4 aims to develop a tool for scientific analyses and visualisation. The analysis requires two pre-processing steps: 1) data of different types (e.g. images, text documents, structured data) have to be normalised, and 2) the normalised data needs to be fused. The normalisation will be performed using advanced computational techniques with respect to the data model (defined in WP5). To perform the data fusion, the normalised data will be explored to select i) critical and non-critical (matching) variables and metrics that are subject to data fusion (considering the ontology developed in WP4), and ii) relationships that need to be preserved (considering the knowledge graph developed in Task 7.5). Special focus will be given to the fusion diagnostics based on feature selection techniques in a combination with the correlation analysis and the multi-criteria decision process. For the analysis of the fused data, analytical techniques from ML (e.g. ensembles of methods, meta-learning, supervised and unsupervised learning), deep learning, and statistics will be applied, considering the needs of the demonstrators (Task 7.4) and WP3 COMFOCUS Open Calls. To visualize the results of the data analysis, the tool will provide a module for visual presentation and analysis of features in a form of charts, maps and other visualization forms. In this sub-task, we will closely collaborate with WP2 (Consumer Expert Group). Once developed, the Scientific analysis and visualisation tool will be linked to the COMFOCUS Knowledge platform (WP2).

Publications

SnackTrack—An App-Based Tool to Assess the Influence of Digital and Physical Environments on Snack Choice

Author(s): Eva Valenčič, Emma Beckett, Clare E. Collins, Barbara Koroušić Seljak, Tamara Bucher
Published in: Nutrients, Issue 15, 2025, Page(s) 349, ISSN 2072-6643
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.3390/nu15020349

Organoleptic properties and neuroimaging response on the perception of edible gels

Author(s): Jakub Berčík, Vladimír Vietoris, Melina Korčok, Adriana Rusková, Ján Durec, Katarína Neomániová
Published in: Heliyon, Issue 11, 2025, Page(s) e41649, ISSN 2405-8440
Publisher: Elsevier
DOI: 10.1016/j.heliyon.2025.e41649

European Perspectives on Public Benefit in Relation to Food: Insights from a Serious Game Approach

Author(s): Lisa Mohebati, Elisa Iori, Morten Haugaard, Violeta Stancu, Javier de la Cueva, Patrik Rovný, Erik Jansto, Clara Mehlhose, Alina Schäfer, Isabelle Weiß, Charo Hodgkins, Monique Raats, Lada Timotijevic
Published in: Sustainability, Issue 16, 2024, Page(s) 9559, ISSN 2071-1050
Publisher: MDPI Open Access Publishing
DOI: 10.3390/su16219559

Zero-shot evaluation of ChatGPT for food named-entity recognition and linking

Author(s): Matevž Ogrinc, Barbara Koroušić Seljak, Tome Eftimov
Published in: Frontiers in Nutrition, Issue 11, 2024, Page(s) e41649, ISSN 2296-861X
Publisher: Frontiers Media S.A.
DOI: 10.3389/fnut.2024.1429259

MsGEN: Measuring generalization of nutrient value prediction across different recipe datasets

Author(s): Gordana Ispirova, Tome Eftimov, Sašo Džeroski, Barbara Koroušić Seljak
Published in: Expert Systems with Applications, Issue 237, 2023, Page(s) 121507, ISSN 0957-4174
Publisher: Pergamon Press Ltd.
DOI: 10.1016/j.eswa.2023.121507

The influence of front-of-pack labelling on consumer decision-making: a comprehensive study using electroencephalography and FaceReader

Author(s): Jakub Berčík, Jana Gálová, Adriana Rusková, Kristína Predanócyová, Elena Horská, Filip Tkáč
Published in: International Journal of Food Sciences and Nutrition, Issue 75, 2024, Page(s) 911-928, ISSN 0963-7486
Publisher: Taylor & Francis
DOI: 10.1080/09637486.2024.2420269

In-depth insights into Alzheimer’s disease by using explainable machine learning approach

Author(s): Bogdanović, B.; Eftimov, T.; Simjanoska, M.
Published in: Scientific reports, Issue vol. 12, 2022, Page(s) 6508-1-6508-26, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.1038/s41598-022-10202-2

Harmonisation of Context Based Emerging Research Approaches in Food Consumer Science

Author(s): Bermúdez, A.; Claret, A.; Guerrero,
Published in: 15th Pangborn Sensory Science Symposium - Meeting New Challenges in a Changing World, Issue PSSS 2023):E06, 2023
Publisher: SSRN

Next-Generation Tools for Analysing Consumer Attitudes and Perceptions Toward Probiotic Products

Author(s): Elena Horská
Published in: "International Scientific Days 2024. ""From Field to Finance: Addressing Economic Challenges"". Conference Proceedings. May 16 – 17, 2024 :: Nitra, Slovak Republic", Issue 3882, 2025, Page(s) 152-161, ISBN 978-80-552-2816-7
Publisher: Slovak University of Agriculture in Nitra, Slovakia
DOI: 10.15414/2024.9788055228167.152-161

How to Nudge a Modern Consumer towards Healthier Food Choices

Author(s): Eva Valenčič, Barbara Koroušić Seljak, Tamara Bucher, Clare E. Collins, Emma Beckett
Published in: The 14th European Nutrition Conference FENS 2023, 2024, Page(s) 248
Publisher: MDPI
DOI: 10.3390/proceedings2023091248

Developing a comprehensive ontology for food consumer science: Insights from the COMFOCUS project

Author(s): Joep Tummers, Ana Gjorgjevikj, Tome Eftimov, Eva Valenčič, Barbara Koroušić Seljak, Robbert Robbemond
Published in: Proceedings of the Joint Ontology Workshops (JOWO) - Episode X: The Tukker Zomer of Ontology, and satellite events co-located with the 14th International Conference on Formal Ontology in Information Systems (FOIS 2024), Issue 3882, 2024, ISSN 1613-0073
Publisher: CEUR-WS

Advancing Food Consumer Science to Facilitate Health and Sustainability Transitions: Bridging Complexity, Collaboration, and Ensuring FAIR Data

Author(s): Ellen van Kleef, Machiel Reinders, Elena Horská, Barbara Koroušić Seljak, Liisa Lähteenmäki, Lada Timotijevic, Hans van Trijp
Published in: The 14th European Nutrition Conference FENS 2023, Issue 14, 2023, Page(s) 20
Publisher: MDPI
DOI: 10.3390/proceedings2023091020

CafeteriaFCD Corpus: Food Consumption Data Annotated with Regard to Different Food Semantic Resources

Author(s): Ispirova, G.; Cenikj, G.; Ogrinc, M.; Valenčič, E.; Stojanov, R.; Korošec, P.; Cavalli, E.; Koroušić Seljak, B.; Eftimov, T.
Published in: Foods, Issue 11, no. 17: 2684, 2022
Publisher: MDPI
DOI: 10.3390/foods11172684

Higher level data integration: A new reality for sensory and consumer research?

Author(s): Hans C.M. van Trijp
Published in: Science Talks, Issue Volume 5, 2023, ISSN 2772-5693
Publisher: Elsevier
DOI: 10.1016/j.sctalk.2023.100156

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