Resultado final
Task 6.1 (MS16, M24) aims to harmonise protocols and standards used to obtain psychophysiological measures and explore the extent to which psychophysiological measures can be aligned with self-reported measures (e.g., emotions, beliefs) and other sources of data (Task 6.3, 6.4, and 6.5) to better explain consumer choice behaviour (self-reported or observed in virtual and real environments). This will be the first step to integrate psychophysiological data with the COMFOCUS Knowledge platform (WP2). Consumers’ psychophysiological reactions to choice environments or food products can reveal actual consumers’ decisions better than self-reported measures (e.g., self-reported emotions or beliefs). These reactions can be objectively measured using data related to hearth rate, galvanic skin response and pupil diameter that can be collected using emerging technologies such as skin conductivity sensors and eye-trackers. Psychophysiological reactions to choice environments or food products can be also gathered using readers of facial expressions (e.g. FaceReader) which are able to reveal consumers’ emotions (e.g., disgust, joy, etc.). The procedure used to integrate this psychophysiological data to existing datasets (e.g., self-reported measures, observed purchasing behaviour) can be very challenging because such data are generally very rich, dynamic over time (e.g. per 40 ms for eye tracking) and also specific for an individual for a given situation or a product.
Recommendations to the specific WPs within COMFOCUS to foster RRITask 83 aims to understand the activity of the key JRA WPs and propose as the case may be refined modifications of their proceedings and tools used identifying the possible scenarios that are ethically and societal and legally problematic This task will be organised in close communication with WP2WP7 a with WP2WP3 it will review the preparation of COMFOCUS Open Calls b with WP3 it will ensure that the 4 workshops planned in Sweden Poland Slovakia and Italy highlight the need for RRI as a general principle in Open Calls c Together with WP47 it will be engaged in decisionmaking about harmonisation and generation of data models as part of six round table workshop organised under WP26 ensuring that the processes are in line with FAIR principle and RRI protocol The interaction at the earlier stages of the project will focus on identifying the main WPspecific issues that could give rise to societal and ethical challenges Engagement at the latter stages of the project will allow COMFOCUS community to reflect on the RRI principles relevant for COMFOCUS Toolbox and data validation tool The main outcome of this task is incorporation of RRI principles into the protocols and procedures within each of the WPs but also at a general level to the COMFOCUS Toolbox and data validation tool
COMFOCUS Execution Handbook: management framework and quality proceduresTask 11 aims to set up the COMFOCUS Execution Handbook And Data Management Plan This project management framework will be prepared and executed by the Project Management Team PMT and administrative legal and financial departments of WR and be reported and available on the project part of the website M3 At the start of the project the PMT will prepare a document describing the standard quality procedures and will supervise the adoption of the procedures by all project partners The procedures include the project planning deliverables objectives resources and roles responsibilities publication and dissemination procedures standard procedures for data collection and procedures on conflict mediation and corrective actions and will be explained and reviewed during the KickOff meeting M2 Risk management follows a bottomup approach risks will be identified in cooperation with all WPtask leaders The risk management procedure will be added to the Project Execution Handbook M3
Report on COMFOCUS Logical framework of food consumer scienceTask 51 MS14 aims to provide a COMFOCUS Logical framework on food consumer science to identify relevant concepts their relations and interactions The COMFOCUS Logical framework will align the communication between scientific partners and it serves as a fundament for the next tasks in WP5 WP4and WP6 The content of the COMFOCUS Logical framework addresses the scientific subdomains partiesorganisations that are active and their relations and interactions and unambiguous vocabulary harmonisation of terminologyTo foster discussion agreement on practical tools to document the framework like Microsoft Visio PowerPoint choice of standard modelling methodseg flow diagrams lay out is necessary Next step is to define the different viewsperspectives that have to be developed for usersstakeholders of this framework to identify relevant concepts eg consumerproducts environmentculture relations and interactions how do these concepts determine and influence consumer behaviour Afterwards and internally the draft results will be published on the COMFOCUS intranet WP2 so that the content are at all times available for discussion by all partners First approved version will be ready in M5 after the COMFOCUS Kick Off meeting M2 where the first lines of thinking will be introduced During the timeframe of COMFOCUS new insights will be added so it will be a framework in evolution In M14 the COMFOCUS Logical framework serves the launch of the Open Calls with a common understanding and by identifying gaps in this understanding From M24 it is expected that the framework will be in a draft final stage and will be published on the COMFOCUS Knowledge platform open for broad discussion in the panEuropean Community
Communication and Dissemination PlanTask 21 aims to establish a clear communication dissemination and exploitation strategy to guarantee that COMFOCUS creates a strong awareness and solid linkages and uptake between FCS actors and stakeholders It also must promote the use of project results and the organic growth of FCS community during and beyond project duration The communication dissemination and exploitation strategy will include the best way to engage the stakeholders and the most suitable channels and tools to target each one For that purpose will be established a Communication Dissemination and Exploitation Plan D21 including Focus of the COMFOCUS Knowledge Platform and pan European community building Target audiences and Potential users Key messages Methods Potential useexploitation as described in section 22 and 23 This task will defined a set of key performance indicators KPIs which will be monitored and managed by WP2 and will also develop the visual identity of COMFOCUS that includes the final project logo colors and typography to be used across all official communication Aligned with the periodic reporting 4 updates of the D21 will be provided M12 M14 M36 and M48Task 22 MS3aims to develop the COMFOCUS website This website acts as outer appearance integrated with the communication and networking activities developed in this WP and providing information about the project objectives phases and outcomes and consortium partners This website will be used for the announcement and summaries of meetings workshops summer schools conferences calendars of various activities within the project and in particular will promote the COMFOCUS Open Calls on VATNA WP3 The COMFOCUS internal platform developed by SPI will be equipped with an intranet accessible to COMFOCUS partners for sharing project information and relevant project documents for consultation Task 23 MS4 aims to develop the COMFOCUS Knowledge platform for external users including the researchers applying to the COMFOCUS Open Calls to share information and be accessible to user communities academia and industry and technology developers This will provide an essential part of the networking and will include also a 1 discussion platform 2 the COMFOCUS Toolbox WP7 and 3 a library to share harmonised protocols guidelines literature and results WP 4 5 and 6 At this level and in close collaboration with WP3 the COMFOCUS Knowledge platform will also include 4 a portal to apply for VATNA with more detailed information about consumer science infrastructures related activities expertise of the respective institutional infrastructure and the procedures for obtaining subsidized access It will show an interactive map of FCS RIs across Europe describe the services provided by COMFOCUS The COMFOCUS Knowledge platform will maintain for three years after the closing the project and will be linked to the platform of FNHRI
Guideline for harmonisation of measures and protocols consumer-related measures in surveysTask 42 MS13 aims to select the most relevant psychosocial consumer constructs for harmonisation and develop guidelines at least for 20 most used psychosocial constructs and their measurement that are typically used in segmenting consumers The main challenge is defined as psychosocial variables that are typically measured with different multiitem scales and for most measures there are several options to choose from with different pros and cons to consider in their use However these constructs eg attitudes norms and tendencies are often those that have strongest link to outcome measures see Task 43 below We will map the most used and relevant concepts utilising the work DONEnetwork has done and select measures for those concepts that will be included in the harmonised measures Some of most used concepts already have validated methods that can be directly included in the list of recommended standardised methods psychological eating attitudes but others need protocols to explain the appropriate use of the methods eg health interest identity measures etc The number of constructs should be open so that the community can later complement this list as new measures may emerge from ongoing studies
Guideline for measuring food choice behaviour in reconstructed and virtual environmentsTask 6.3 aims to document existing methods based on virtual environments and their relevant applications; then to harmonise the conditions under which they can be efficiently implemented (including which consumer segments they can be applied to). Reconstructed reality, virtual reality, augmented reality, mixed reality, online environments (such as virtual supermarkets), and immersion rooms are technological applications that have quickly developed in recent years in order to create an environment to study food choices which is as close as possible to the real environment, but more easily controlled. They are a bridge between experimental and real-life studies but it is not yet known whether they best represent experimental or real-life studies. Moreover, the conditions under which virtual environments better capture consumers’ actual food choice behaviours still need to be documented. This will be done by using the infrastructures available within the consortium, many of described in WP 10/TNA1 to WP18TNA9. Results will be evaluated to check how these approaches can be harmonised and integrated to the COMFOCUS Knowledge platform (WP2) and in WP5 and WP7.
Guideline for harmonisation of measures and protocols measures linking to other infrastructure and data basesTask 41 MS12 aims to harmonise SocioDemographics SD measures linking to other infrastructure and data bases We will highlight the meansmethods through which SD can be captured across studies and countries in a way that will enable comparison across study populations SD include a set of variables that are often captured using categorical measures and relate to the apparently nonproblematic social categories such as gender age ethnicity country education work status household composition profession and income Nevertheless across research communities there is a remarkable inconsistency in how these SDs are being measured which means that linking such data is often not possible without extensive data curation based on existing literature review and exploring approaches of other RIs as SHARE ESS CESDA EUROSTAT etc We will explore the complexity low hanging fruit prioritise measures nature and sources of this diversity eg cultural structural societal factors influencing how SD variables are conceptualised map the measures currently used and propose a more harmonised way of capturing SD TheseSD measures have to be operationalised in a manner that enables the country and purposespecific details while at the same time maintaining a possibility to reduce the data in to categories that are comparable over datasets This task will develop guidelines for harmonised minimum level criteria for measuring sociodemographics in questionnaires M4 validate among peers and select best practice for data set selection M6 and publish to WP4 M8
Report on public engagement eventsTask 2.7 (MS6) aims to foster public engagement on social, ethical and legal concerns and barriers to the sustainable FCS community. Consumers are the key stakeholders of COMFOCUS, both as data subjects and as beneficiaries of FCS community. Their engagement is necessary in order to identify and anticipate the potential. In this task we will conduct public engagement events in 6 European countries: Denmark, Spain, Slovakia, Germany, Italy and the UK. These will be organised before the second round of expert workshops (M24), in order to ensure concerns of the publics are fed into the best practice guidelines.
Guideline for harmonisation of measures and protocols product and food experience measures in surveysTask 43 aims to select the most relevant measures related to productfood experience and expectations for harmonisation and develop guidelines 1 Hedonic measures on product perceptions Over the last decades a number of scales have been developed and utilized to measure hedonic responses in both basic psychophysical and applied research In recent years a number of new scaling methods have been developed resulting in discussions about theoretical and practical differences among the methods The currently used measures and scales will be reviewed and the most appropriate measures for different needs will be selected and included in the protocol guidelines 2 Perception of food products and concepts In many consumer studies perceptions of product prototypes or descriptions are used to measure consumers specific perceptions of products that can be related to consumer characteristics These typically include product attributes that related to food choice motives such as healthiness convenience price and mood However there is no harmonisation on how these attributes are measured and providing guidelines and harmonising the use of scales would enable to compare findings and combine datasets from different studies 3 Knowledge and nutrition literacy Consumer knowledge is a multidimensional construct involving the familiarity and expertise the consumer has about food products nutrition cooking and other food related issues Nutrition literacy describes consumers ability to interpret the nutritionrelated information in a meaningful way Both knowledge and nutrition literacy have been measured with various scales dependent on the use context culture and country This task will produce guidelines and protocols on appropriate measures of the different knowledge constructs as well as how and when they could be used
Framework on ethical and socio-legal issues relevant to COMFOCUSTask 81 MS21 aims to create a conceptual framework based on conclusions on relevant literature related to RRI with a specific focus on new technologiestechniques for research and large scale data generation integration and use We will first conduct a review of literature that will provide an overview of the ethical societal and legal challenges posed by the kind of activities planned within COMFOCUS The focus will be on risks benefits and valuesbased outcomes of COMFOCUS In addition this task will provide an overview of issues of informed and implied consent associatedwith food consumer data capture It will explore the issues relevant to obtaining sustaining and understanding informed consent within the context of COMFOCUS This task will include the preparation of a review of the literature legal documents ethical standards guidelines and best practices in relation to data collecting management hosting and dissemination which should guide activities deployed in ICT projects Development of the COMFOCUS will lead to innovative methodological tools being developed data identified and integrated and new frameworks for generation of food consumer science knowledge These core activities within the project will be examined for their potential ethical societal and legal implications The scope of the analysis will be focused on general aspects
Report on communication activities including workshopsTask 3.2 (MS9) aims to prepare a communication strategy on COMFOCUS Open Calls to create awareness and interest by (new) users. COMFOCUS will give as wide a publicity and information as possible on the access program, with an emphasis on the group of new users, without neglecting its traditional collaborators base. COMFOCUS operates a website homepage (WP2) which provides a COMFOCUS Knowledge platform for information on the expertise, virtual and experimental infrastructures offered, examples of results, new possibilities, all its activities and the procedures for obtaining subsidized access, and the application forms. All partners will contribute to signal the opportunity and Open Calls within their network, e.g. the communities of FNH-RI or Metrofood. Four one-day workshops (M14,M24) will be organised in four different member states taking into consideration various aspects and expected impacts, two will be held at COMFOCUS partners countries (Slovakia and Italy) and two workshops in non-COMFOCUS countries (Sweden and Poland), to inform potential users about consumer science infrastructures. The workshops will elaborate on general aspects of consumer science and the opportunities of measuring consumer behaviour offered COMFOCUS infrastructures. To publicise the opportunities for access to the infrastructures, an important strategy to interest researcher's community is to advertise at International (European) Meetings, e.g. Pangborn, FENS, JPI HDHL annual meeting.
Guideline for harmonisation of measures and protocols measuring consumer as agents in food systemTask 4.5 aims to select the most relevant measures related to consumers as agents in the food system for harmonisation and develop guidelines. Within this task, we expand on the DONE framework by incorporating a novel concept of “food citizenship”. Food citizenship is an emerging paradigm of food choice that acknowledges that human relationship with food must be conceptualised within a broad food system. It recognises that food choice should be understood not merely as a matter of transaction (whereby food is treated as a commodity) but as a matter of relations between different agents within the food system actively shaping relationship between production and consumption. Conceptualising food choice as citizenship is about awareness of agents’ rights and responsibilities to maintain a sustainable, just food system. A range of variables can be relevant to the study of food choice from the perspective of food citizenship. These are examined both at the level of individual beliefs, perceptions and ethical positions, but also at the level of inter-group (inter-agents) relationships. (1) Trust, risk /benefit perceptions, and ethical beliefs – Beliefs are crucial for consumers’ food product acceptance and are a determinant of food choice. However, they also help us understand affective and cognitive factors underpinning people’s active engagement with a broad food system. These concepts are explored using a range of general and food/context-specific measures. The current task will map the concepts, identify the rationales behind different operationalisations of these concepts and systematically explore the measurements used. A careful triangulation of analysis of literature, synthesis of different conceptual and methodological approaches and expert-led dialogue will culminate in clear, transparent and well- justified guidelines and best practices. The guidelines will clarify the possibilities for harmonised approach to these measures. Furthermore, it will help us develop a framework of possible correlates of these factors with a possibility to create new innovative datasets to better understand the factors that promote food citizenship. (2) Relationships within the food system - Beyond the affective-cognitive factors of engagement, such as trust and risk, human engagement with the food system is also a matter of intra-group processes such as community engagement/action, social support, participation in culturally-specific rituals and active participation in food production (such as allotment farming). In addition, inter-group dynamic based on the role different agents play in the food system and their perceptions of the way in which the dynamic system of agents is configured – can also influence food choice. For instance, identification with a particular cause can be linked to food activism, which in turn can reinforce and further influence food choice. The task will aim to identify the constructs which can capture the determinants of food choice based on people’s active engagement with the food system as moral agents. These could include variables such as strength of identification and group belonging, participation in community action, inter-group conflict, social ties. The choice of variables will be driven by theoretical understanding of their likely correlation with food choice. Once defined and systematised, the measures will be reviewed and harmonised in a guideline.
Report on basic ontology in food consumer scienceTask 5.3 aims to develop and agree on ontologies in the food consumer science domain for search and knowledge representation. We will agree on tools for the ontology development and presentation, and publishing standards for the ontology. Second, we will define the domains for which the ontology will be developed. The next step is to investigate the applicability of already existing ontologies and develop ontology as far as no ontology exists, and link the ontology to existing ontologies, ongoing iterations to share and review knowledge is foreseen. Finally, we will publish the ontology according to the internally agreed publishing details. The ontology will include: (1) unambiguous definition of vocabulary (multilingual representation); (2) representation of knowledge (relations between entities); (3) Links to develop harmonised measures, available harmonised datasets and harmonised data models. This depends on sufficient availability and sufficient level of maturity of harmonised data models. In M1 the bidirectional interaction with task 5.2 starts, as in M7 the interaction with WP6 starts. The ontology will be used in task 7.2, task 7.3 and task 7.4.
Report on harmonised data models measures in self-reporting and in emerging technologiesTask 5.2 (MS15) aims to harmonise the data that is to be generated by harmonised measures. This is a prerequisite to facilitate the FAIR use of data within the community. The harmonisation of measures in WP4 and WP6 form the basis for the development of the harmonised data models. An practical agreement will be made on tools and modelling language to document the data models. Data models include (1) structure of a data set belonging to a certain harmonised measure (entities, attributes, units, relations between entities and attributes) and (2) meta data of a data set (used harmonised measure, party that generated the data, date of generation, country of generation). This task will be executed in a iterative way in cooperation and discussion with the partners in Task 5.3 and WP4 and WP6. The time and effort needed for harmonisation in WP4 and WP6 will be specific for each measure at hand. So some measures will be harmonised early in the project (e.g. socio demographical measures are expected to be already close to harmonisation) and others will be harmonised at later point in time.
Procedure and protocols of COMFOCUS Open Calls to apply for services of VA/TNATask 31 aims M23 to finalise the documentation on the procedures and protocols off the COMFOCUS Open Calls to apply for VATNA processes and ensure that all necessary administrative requirements for transnational working have been identified and described Templates of the informed consentassent forms and information sheets in language and terms intelligible to the participants will be developed and kept on file and submitted as part of deliverable 31 These procedure will include a description of the technical and organisational measures that will be implemented to safeguard the rights and freedoms of the data subjectsresearch participants a description of the security measures that will be implemented to prevent unauthorised access to personal data or the equipment used for processing a description of the anonymysationpseudonymisation techniques that will be implemented explain how all of the data they intend to process is relevant and limited to the purposes of the research project in accordance with the data minimisation principle To this extent the COMFOCUS Open Call text includes the research priorities based on consultation with WP3 WP4 WP5 and WP6 The text of COMFOCUS Open Calls will be issued to partners at M10 and M13 including background documents on VATNA Programme Guidelines VATNA Programme Data Protection and RRI Policy VATNA Programme Application Form A corresponding Training Programme will bedeveloped to use the VATNA infrastructures and comply to the COMFOCUS requirements Data management conform FAIR principle and RRI guideline WP2 The process of the 1ste round of COMFOCUS Open Callstrongly linked to WP 4 selfreported measures is M14 RQs gaps and needs RQs from WP 4 will be handed over to WP3 M15 Launch of the 1st COMFOCUS Open Call open to M17 WP3 M18 Peer review and prioritisation by IAB and MC process etc by WP3 M18M20 WP3 Access manager will negotiate practical details with the involved infrastructuresinstallations practical access specific training available housinggeneral etc M20 First experiment can start M32 Finalisation of the last experiment The process of the 2nd round of COMFOCUS Open Call linked to WP6 in relation to WP4 M24 RQs gaps and needs RQs form WP 6 emerging technologies will be handed over to WP3 M25 Launch of the 2nd COMFOCUS Open Call open to M27 M28 Peer review by IAB and MC M28M30 WP3 Access manager will negotiate practical detail with the involved infrastructuresinstallations practical access specific training available housinggeneral etc M30 First experiments can start M42 Finalisation of the last experiment
Interim report on Monitoring, evaluation and recommendationsTask 3.6 aims to ensure that commissioned projects are progressing along agreed timescales. A concise report will be submitted at the mid term of the experiments with details of the work, review on service provided by VA/TNA, as well as the reliability and validity of COMFOCUS harmonised guidelines, protocols and COMFOCUS Toolbox (WP3, WP4, WP5, WP6, WP7 and WP8). Summaries will focus on lessons learnt for theselection, operation and monitoring of future experiments.
Report on societal engagement with food consumer science communityTask 8.2 (MS22) aims to ensure meaningful stakeholder engagement protocol as a manifestation of RRI and to elicit views on the aims, activities and potential outcomes (benefits and risks) of COMFOCUS. Our definition of COMFOCUS stakeholders includes scientists, technologists as well as consumers (the public) who are data subjects. We will explore the ethical and social dimensions underpinning the assumptions of value trade-offs between public data sharing and scientific development and its risks. In order to achieve this, we will engage directly with the SF, IAB, and the WSs organised in Tasks 2.5, 2.6. Our aim will be to elicit discussions within each of the networking activities, about the short and long term social and ethical impacts of COMFOCUS. Our task will be to oversee the processes of engagement planned (including agenda setting, procedures/protocols and outcomes of engagement) and to synthesise RRI-relevant concerns of stakeholders which will inform our COMFOCUS Toolbox. Furthermore, jointly with WP2, we will organise 4 innovative public engagement events in 6 countries (task 2.7). Here, the publics will participate as stakeholders in communities of which will explore lay people’s views on practices of sharing consumer-relevant data and generating new knowledge. The development of the protocol for public engagement will be informed by the large- scale survey conducted under the auspices of the project RICHFIELDS (GA-654280), which explored data-sharing intentions of N=8000 citizens across 8 countries. Building on the results of this work, which identified the conditions under which people are willing to share their food-related data, Task 8.2 will provide further insights into the willingness of the public to produce, share and use food-related data with researchers and companies. The outcome of this work will be a set of parameters and considerations in order to develop good practice in food consumer science.
Guideline for harmonisation of measures and protocols measuring antecedents of behaviour in surveysTask 44 aims to select the most relevant measures related to consumer behaviour as an outcome for harmonisation and develop guidelines 1 Antecedents of behaviour Several different constructs such as willingness intention habit and loyalty have been used as antecedents or proxies of behaviour especially in studies where measuring actual behaviour is not possible The antecedents of behaviour have been operationalised in several ways but there are still no clear recommendations which methods and scales that are the best ones to use Reviewing and analysing the different measures will provide guidelines for best options to choose for different research questions Harmonising the used measures would enable to combine datasets and thereby in long term provide in the future an opportunity to follow how consumers behavioural tendencies have develop over time 2 Willingness to pay WTP Survey based techniques for measuring WTP can be divided into two types direct and indirect surveys in this task only WTP from survey data stated preferences will be harmonised Different ways of measuring WTP will be reviewed analysed and discussed in order to find the most appropriate selfreported measures and provide harmonised guidelines for them
Task 6.2 (MS17) aims to create prototype software which will integrate and synchronize psychophysiological data acquired using the protocols developed in Task 6.1. In order to optimize the possibilities for multimodal data analysis, it is necessary that data streams in an experiment are integrated and aligned with respect to time. The software will be based on current software from the partner Noldus, considerably improved with respect to performance (to process big data), security (GDPR compliance) and analysis. Ideally, panel data and self-report measures will also be integrated. Sensor integration will be developed in an open way, to maximise the number of IoT and other sensors (eye trackers, physiology acquisition, wearables, etc) which can be used with the system. Sub-projects will be selected provide datasets labelled with relevant high-level mental constructs such as confusion, stress, pleasure, and these datasets will be used to train AI/machine learning based analysis modules.
As part of Task 11 a Data Management Plan will be developed which specify what data will be open detailing what data the project will generate whether and how it will be exploited or made accessible for verification and reuse and how it will be curated and preserved This deliverable will evolve during the lifetime of the project in order to present the status of the projects reflections on data management M6M48
Publicaciones
Autores:
Ispirova, G.; Cenikj, G.; Ogrinc, M.; Valenčič, E.; Stojanov, R.; Korošec, P.; Cavalli, E.; Koroušić Seljak, B.; Eftimov, T.
Publicado en:
Foods, Edición 11, no. 17: 2684, 2022
Editor:
MDPI
DOI:
10.3390/foods11172684
Autores:
Bogdanović, B.; Eftimov, T.; Simjanoska, M.
Publicado en:
Scientific reports, Edición vol. 12, 2022, Página(s) 6508-1-6508-26, ISSN 2045-2322
Editor:
Nature Publishing Group
DOI:
10.1038/s41598-022-10202-2
Autores:
Hans C.M. van Trijp
Publicado en:
Science Talks, Edición Volume 5, 2023, ISSN 2772-5693
Editor:
Elsevier
DOI:
10.1016/j.sctalk.2023.100156
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