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Architectural atmospheRES: the emotiONal impact of ambiANCES measured through conscious, bodily, and neural responses.

Project description

Pioneering research on architectural atmosphere

The spatial experiences generated by the architecture around us influence our emotions and behaviours. Advancements in cognitive neuroscience, technology and environmental psychology have made it possible to investigate and experiment with the emotional impact from specific sensory characteristics. This will improve our understanding of how to create architectural atmospheres by manipulating different ambient conditions. The EU-funded RESONANCES project will study architectural atmospheres as emotional and cognitive states of resonance between individuals and their built surroundings. It will establish scientific criteria and a formal basis to test new experimental paradigms concerning atmospheric perception. This will be achieved by combining the measurement of neural activation, physiological records and psychological self-reports describing emotional reactions in an interdisciplinary evidence-based approach.

Objective

For human beings, spatial experiences are conditioned by architecture. How we perceive our built surroundings affects our psychophysical wellbeing, feelings, and behavior. This argument is not a new one. However, we have yet to objectively consolidate evidence in this regard. Recently, architecture has started to interact with cognitive neuroscience. Driven by technological progress and informed by other disciplines (such as environmental psychology), their synergy can foster the evolution of the study of how people perceive the totality of sensory properties that constitute a room. The manipulation of ambient conditions (e.g. lighting, colors, and materiality) is presumed to impact our emotions. The emotional potential radiated by the built environment composes that which we commonly call “atmosphere”. The hypothesis is that architectural atmospheres define a state of resonance and identification (emotive and cognitive) between an individual and their built surroundings. This embodiment-based perspective allows us to design quantitative, reproducible methods to analyze atmospheres. The project aims to investigate the effects of architectural atmospheres on our emotional responses that underlie behavioral intentions and feelings, testing an interdisciplinary, evidence-based approach. Physiological recordings and measurements of neural activation integrate psychological self-reports that describe the consciously perceived experience. The value of this proposal lies in the opportunity to assess—through neuroscientific criteria and methodology—the existence of a neurobiological basis of atmospheric perception that would explain the link between specific visual atmospheric stimuli and altered emotional states. The planned experiments will address the current lack of empirical data and test new experimental paradigms, such as the use of virtual reality and electroencephalography technology, in order to formalize an architectural theory concerning atmospheric perception.

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Coordinator

UNIVERSITA DEGLI STUDI DI GENOVA
Net EU contribution
€ 251 002,56
Address
Via balbi 5
16126 Genova
Italy

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Region
Nord-Ovest Liguria Genova
Activity type
Higher or Secondary Education Establishments
Links
Other funding
€ 0,00

Partners (1)