Overview of the results
o 5000 programmes of the event were distributed in all of the locations ERNEst21 events were happening (3 weeks prior to the events);
o Main information about the programme, the news and the pre-events can be found at the revamped official ERNEst21website
http://www.researchersnight.ee(s’ouvre dans une nouvelle fenêtre) which had 19 307 visitors (sessions) and 13 935 unique users (users) in September 2021.
o The YouTube campaign (ERNEst21 poster and video) had 51400 views and in other Google channels the promotional poster was shown 517601 times and had 2423 clicks.
o Marie Curie roll ups displayed in EU corners in Tartu and Tallinn;
o Events and posts on Facebook had a total reach and impressions of 270,000 and 4,000 clicks (average frequency of an advert was 3x per person per day).
o More than 7000 people read the content marketing articles;
o 20 000 people per day saw the promotional video on the outdoor screen on Tartu Kaubamaja shopping mall (the video was on the screen for 12 days);
o 10 000 people per day saw the promotional video on the indoor screen of Tartu Kaubamaja shopping mall (the video was on the screen for 12 days);
o ERNEst21 TV appearances in the morning show Terevisioon (2 times) had 96 000 viewers and in the prime time talk show Ringvaade had 110 000 viewers;
o Media monitoring shows more than 120 mentions of ERNEst21 in media (television, articles, radio, etc) in September 2021;
o Radio appearances had more than 150 000 listeners;
o More than 300 000 people (which is about 25% of the population of Estonia) was made aware of the ERNEst21 and its objectives through the awareness campaign via TV broadcasts, radio stations, newspapers;
o The most notable media coverage (press releases, news, radio interviews, mentions etc.) can be found here:
http://www.teadlasteoo.ee/teised-meist(s’ouvre dans une nouvelle fenêtre).
Events of the European Researchers' Night in Estonia covered the whole country with science-related, fun and engaging events offering a colourful programme for various target groups (including families, students, young adults and seniors) in almost every county in the country.
More than 200 thrilling science events (including the pre-events) took place in Tartu and various other locations all over Estonia. There were 15 165 attendees at the festival events to which we need to add 197 179 people who either listened to the audio content or viewed the video content produced during the week of the event, raising the total visitor number to 212 344.
