The main conclusion to be drawn from the impact assessment performed during the event is that despite the restrictions imposed by the pandemic forcing the project team to adopt a hybrid format for this year’s event, the momentum of previous years was well upheld and the event remains well established in Cyprus, welcomed by the wider public and highly appreciated by the participants.
The overall PR value* for the above activities reached the amount of €136,784 as follows:
• TV and Radio Coverage (3 TV Shows -2 digital-, 1 Radio Shows, 2 News Broadcasts)
€36,560
• Online and Print Media (78 publications) - €100,224
Great emphasis was given to the promotion of the event through the social media and online media since more and more people are using the social media as a source of information and especially since the event was organised mainly in digital form.
Regarding the metrics from the beginning to the end of our campaigns, we have the following cumulative results:
Reach: 248,891
Impressions: 818,898
The main goals of the awareness campaign, aiming to create impact through an active community of members of the public interested in the event, thus increasing participation and make as many people as possible aware of the European Researchers' Night and its objectives, while attract as large as possible a number of organisations to the events organised, have been achieved, as proven by the final numbers of people engaging with the activities and information disseminated before, during and after the event. Direct communications to schools via the Ministry of Education, customized newsletters to the RIF’s databases, use of online and offline tools and press were all essential in reaching the desired number of people engaging with the event. The knowledge gained and lessons learned from promoting and raising awareness about the European Researchers’ Night as a digital event can be used for organising future events (either physical, virtual or hybrid form) with even more success.
