There is a common misconception amongst public audiences in Scotland that research is remote to them with research having no relevance to their lives. In particular, there is a lack of understanding about how research is funded and the role the European Commission plays in funding important research.
In addition, different audiences have misconceptions about who a researcher is, with a lack of awareness of the diversity of the research population and the activities they do.
These issues place challenges about how we ensure research reflects the needs of the communities they serve, and how we attract new researchers to this important career path. The project therefore sought to deliver a pan-Scotland edition of the NIGHT, utilising the latest blended delivery methods to create new opportunities online and in-person to bring the very latest research to Scottish publics in new and exciting ways to try and challenge these misconceptions. Our online programme for 2021 tried to take advantage of the expanded reach of digital events to attract existing and new audiences and create an expansive programme which allows researchers to engage with the public in longer-term and more meaningful ways. In addition, we wanted to upskill researchers in innovative digital engagement methods and delivery.
Our overarching objectives for the project were:
• Creating an accessible and stimulating digital and face-to-face programme to showcase the richness of our world-class research, increasing awareness of the importance and relevance of research in our lives.
• Raising confidence and capacity of researchers to undertake digital public engagement activities
• Reaching new audiences across Scotland in both geographically remote areas and digitally underserved.
• Showcasing the range of locations where research takes place (not just universities) and highlight the multi-disciplinary, collaborative nature of modern research, through the ambassadorial role of MSCA Fellows and EU projects.
• Exploring with our audiences the impact, relevance, and benefits of research and how public investment in research tackles real life local and global issues. Our headline was be Making Research Real!
• Showcasing the variety of research careers on offer to both upper primary and secondary aged school children who are beginning to consider their future education and career choices.
• Increase public understanding of the European Union and Scotland’s relationship within it; with a focus on the legacy of Horizon 2020 and the achievements of European Researchers Night in raising awareness.
• Challenge the perception of what a researcher does and who they are.
