AWARENESS CAMPAIGN
Target audiences
o General public regardless of age;
o Researchers;
o Media.
Messages conveyed
o Science is fun
o Being a researcher is challenging but exciting
o Research work is important for the social and economic well-being
o Europe offers attractive career opportunities to researchers
o Scientific Knowledge leads to Sustainable Development
o Montenegrin researchers are successful people who bring prosperity to the country
o Science is interdisciplinary and researchers need to cooperate
o Women and Youth in Science are making a difference
Main communication tools
Offline
o Direct meetings with stakeholders - companies, researchers, universities, institutes, school authorities, NGOs;
o Press conference, Sept 22;
o 5 billboards set on the most frequent locations in Podgorica;
o A big banner faced the main square in the city;
o Airing of promotional spots, announcements, and talk shows on radio and TV stations;
o Main poster;
o 150 direct invitations delivered to the schools, faculties, and research stakeholders.
o Pre-events: Mojkovac, Berane, Rožaje, Andrijevica, Gusinje, Herceg Novi, Ivanova Korita
Online
o Official websites: www.festival-nauke.me www.nocistrazivaca.me; www.prona.org; www.prona.me; www.pmcg.co.me
o Science News portal: www.naucnenovosti.me
o FB and Instagram accounts
https://www.instagram.com/nvoprona/(opens in new window) https://www.facebook.com/pronanvo/(opens in new window)Prona’s YouTube Channels:
https://www.youtube.com/channel/UCwgtmwWSa47doA7RnDWoLWw(opens in new window)https://www.youtube.com/channel/UCTbuU2pnV-_rcQnxLxDOmHA(opens in new window)o An online quiz – How much do you know about European science? – FB and Instagram accounts of the General Secretariat of the Gov. of Montenegro;
Most web portals in the country reported on a successful event (https:// www.zuns.me / fosmedia.me/;
https://dan.co.me/(opens in new window); https://www.vijesti.me/ ;
http://www.rtcg.me/(opens in new window))
o Posting of announcements
o Emailing.
The promotional materials consisted of:
• Logo of the event implemented on all the materials related to the Night.
• Promotional video clip (17 sec), distributed through social networks and National TV Channel No1, TV Vijesti, TV Prva, and local TV channels.
https://www.youtube.com/watch?v=s4F-Nc510UA&list=PLSJuu7SIvKWzLOdyY7lV9ujFObYEl7AwX&index=37o(opens in new window) • Program brochure
• The promotional clips:
Truths and Misconceptions in Science (23 min 27 sec)
https://www.youtube.com/watch?v=Mn5cUOxUL7o(opens in new window)Why I want to be a scientist? (10 min 20 sec)
• Promotional T-Shirts, COVID-19 masks, IDs.
ACTIVITIES DURING THE NIGHT
o Grand opening ceremony with Mr. Yngve Engstroem, Head of Cooperation Section in the EU Delegation to Montenegro;
o 24 different stands offered over 100 hands-on experiments and innovation presentations
o Science show “Exploding inventions”
o Knowledge quiz “Discover chemistry through an interesting experiment”
o Panel discussions: Challenges of digitalization / Climate change - a challenge of the future / Covid & Vaccination – is the future of humanity in our hands?
o European researchers in molecular biology, genetics, and immunology
o Doctoral research presentations – From the Research Front
o Exhibition "When Nature Gives a Story"
o Fact or fiction? / Scientific myths
o Concert, the string quartet Unique
Guided tours
o Kotor, The Institute for Marine Biology
o Cetinje, former palace of King Nikola I
o Berane, POLIEX A.D.
o Podgorica, Faculty of Mechanical Engineering
o Bar, Q-Tek
o Nikšić ENING d.o.o.
o Bijelo Polje, Mineral water factory „Rada“
o Tivat, Museum and Gallery
IMPACT ASSESSMENT
The Festival was organized in compliance with the official epidemiological measures that meant that no more than 50 participants could be present at one moment in closed facilities. Although the event was organized only online, young people expressed an interest and high level of satisfaction with the program and organization of the event.
The largest number of European Researchers' Night followers who submitted answers to the questionnaire were aged 15 to 24 (43.9% of them). 33.3% of the questionnaires were filled in by persons aged 24 to 44, 15.9% by the age of 45, while 6.1% of the respondents were aged 8 to 14. 1.2% of the sample is unanswered. 56.1% are women, 41.5% are men, while 1.2% did not want to declare themselves in relation to gender.
Out of 82 respondents, 35.4% are following the Festival for the first time, which means that the Festival already has a solid base of its fans who follow it, but also that this base is increasing.
Most of the respondents followed the Festival to learn something new, this answer was given by 56.1% of respondents. Out of curiosity, 42.7% of respondents followed the Festival and 17.1% for fun. The Festival is important to respondents because of their work and that this is the reason mentioned by one forth, or 24.4% of respondents.
87.8% of respondents said that expectations were met, 6.1% said they were not, and the same number of those who have said that they could not determine.
The average score in relation to the content of the festival is 4.4.
Strong majority - 73.2% of respondents think that the Festival should be rated with the highest grade - 5 when they evaluate how interesting it was, 8.5% of the respondents give a rating of 4, 8.5% a 3, while 7.3% of the respondents give a grade of 2 and a score of 2.4%. The average grade is 4.4.
We can conclude that participants are satisfied with the amount of information received since 84.3% of respondents gave a grade of 5 or 4. The average grade is 4.5.
The average grade for lecturers is also high - 4.5 out of a possible 5. A strong majority, 75.6% of respondents are completely satisfied, and 7.3% of respondents are dissatisfied or completely dissatisfied (grades 1 or 2).
