Human Ads: Towards Fair Advertising in Content Monetization on Social Media

Project Information

HUMANads

Grant agreement ID: 101041824

DOI

10.3030/101041824

EC signature date 23 June 2022

Start date 1 July 2022

End date 30 June 2027

Funded under

• European Research Council (ERC)

Total cost

€ 1 500 000,00

EU contribution

€ 1 500 000,00

Coordinated by

UNIVERSITEIT UTRECHT
Netherlands

CORDIS provides links to public deliverables and publications of HORIZON projects.

Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .

Publications

Conference proceedings (6)

Leveraging GPT for the generation of multi-platform social media datasets for research

Author(s): Henry Tari, Danial Khan, Justus Rutten, Darian Othman, Rishabh Kaushal, Thales Bertaglia, Adriana Iamnitchi
Published in: 35th ACM Conference on Hypertext and Social Media, 2024, ISSN 0000-0000
Publisher: 35th ACM Conference on Hypertext and Social Media
DOI: 10.48550/arXiv.2407.08323

The Monetisation of Toxicity: Analysing YouTube Content Creators and Controversy-Driven Engagement

Author(s): T. Bertaglia, C. Goanta & A. Iamnitchi
Published in: Proceedings of the 4th International Workshop on Open Challenges in Online Social Networks, 2024, ISSN 0000-0000
Publisher: Proceedings of the 4th International Workshop on Open Challenges in Online Social Networks
DOI: 10.48550/arXiv.2408.00534

Across Platforms and Languages: Dutch Influencers and Legal Disclosures on Instagram, YouTube and TikTok

Author(s): H. Gui, T. Bertaglia, C. Goanta, S. de Vries, and G. Spanakis
Published in: 16th International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2024), 2024, ISSN 2473-9928
Publisher: 16th International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2024)
DOI: 10.48550/arXiv.2407.12451

Closing the Loop: Testing ChatGPT to Generate Model Explanations to Improve Human Labelling of Sponsored Content on Social Media

Author(s): T. Bertaglia, S. Huber, C. Goanta, J. Spanakis, & A. Iamnitchi
Published in: Explainable Artificial Intelligence, 2023, ISBN 978-3-031-44067-0
Publisher: Springer
DOI: 10.48550/arXiv.2306.05115

InstaSynth: Opportunities and Challenges in Generating Synthetic Instagram Data with ChatGPT for Sponsored Content Detection

Author(s): Bertaglia, T., Heisig, L., Kaushal, R., & Iamnitchi, A.
Published in: International AAAI Conference on Web and Social Media, 2024, ISSN 0000-0000
Publisher: Proceedings of the International AAAI Conference on Web and Social Media
DOI: 10.48550/arXiv.2403.15214

Automated Transparency: A Legal and Empirical Analysis of the Digital Services Act Transparency Database

Author(s): Kaushal, R., van de Kerkhof, J., Goanta, C., Spanakis, G., & Iamnitchi, A.
Published in: ACM Conference on Fairness, Accountability and Transparency 2024, 2024
Publisher: ACM Conference on Fairness, Accountability and Transparency 2024
DOI: 10.1145/3630106.3658960

Peer reviewed articles (7)

Children as concealed commodities: Ethnographic nuances and legal implications of kidfluencers’ monetisation on TikTok

Author(s): Tom Divon, Taylor Annabell, Catalina Goanta
Published in: New Media & Society, 2025, ISSN 1461-4448
Publisher: SAGE Publications
DOI: 10.1177/14614448241304657

(Un)disclosed brand partnerships: How platform policies and interfaces shape commercial content for influencers

Author(s): L. Aade, T. Annabell & C. Goanta
Published in: Internet Policy Review, 2024, ISSN 2197-6775
Publisher: Internet Policy Review
DOI: 10.14763/2024.4.1814

Shedding Light on Child Influencers: Insights on the Influencer Economy, Dutch Private Law and Children’s Rights

Author(s): Mol, Charlotte and Goanta, Catalina
Published in: Tijdschrift voor Familie en Jeugdrecht, 2023, ISSN 0165-0084
Publisher: Wolters Kluwer
DOI: 10.2139/ssrn.4525947

A Multimodal Analysis of Influencer Content on Twitter

Author(s): Villegas, Danae Sánchez; Goanta, Catalina; Aletras, Nikolaos
Published in: AACL, 2023, ISSN 0000-0000
Publisher: AACL
DOI: 10.48550/arxiv.2309.03064

The Regulation of Digital Advertising Under the Dsa: A Critical Assessment

Author(s): Duivenvoorde, Bram; Goanta, Catalina
Published in: Computer Law & Security Review, 2023, ISSN 2212-4748
Publisher: Elsevier
DOI: 10.1016/j.clsr.2023.105870

Influencer self-disclosure practices on Instagram: A multi-country longitudinal study

Author(s): Thales Bertaglia, Catalina Goanta, Gerasimos Spanakis, Adriana Iamnitchi
Published in: Online Social Networks and Media, Issue 45, 2025, ISSN 2468-6964
Publisher: Elsevier BV
DOI: 10.1016/j.osnem.2024.100298

Digital Detectives: A Research Agenda for Consumer Forensics

Author(s): C. Goanta
Published in: European Papers, 2023, ISSN 2307-969X
Publisher: European Papers
DOI: 10.15166/2499-8249/680

Other (6)

The New Social Media: Contracts, Consumers, and Chaos

Author(s): C. Goanta
Published in: Iowa L. Rev. Online, 2023, ISSN 0000-0000
Publisher: Iowa L. Rev. Online

Content Monetization

Author(s): De Gregorio, Giovanni & Goanta, C.
Published in: Yale Information Society Project Platform Terminologies, 2023, ISSN 0000-0000
Publisher: Yale University

Policy Brief for the European Commission's Digital Services Act implementation consultation

Author(s): Aade, L., Annabell, T., Costa Bertaglia, T., Iamnitchi, A., van de Kerkhof, J., Goanta, C., & Gui, H.
Published in: NO JOURNAL TITLE, 2023, ISSN 0000-0000
Publisher: Self-published

Content Monetization on Twitter: A Study of Platform Documentation and Transatlantic Legal Implications

Author(s): C. Goanta
Published in: Stanford Transatlantic Technology Law Forum Working Paper Series, 2023, ISSN 0000-0000
Publisher: Stanford University

Policy brief for European Commission's Digital Fairness check (public consultation)

Author(s): C. Goanta
Published in: Policy brief for European Commission's Digital Fairness check (public consultation), 2023, ISSN 0000-0000
Publisher: Self-published

Policy brief for French government public consultations on influencer regulation (Consultation publique “Influenceurs / Créateur de contenus”)

Author(s): Aade, L., van de Kerkhof, J., & Goanta, C.
Published in: 2023, ISSN 0000-0000
Publisher: Self-published

Monographic books (2)

The Hashtag Hustle Law and Policy Perspectives on Working in the Influencer Economy

Author(s): Taylor Annabell, Christian Fieseler, Catalina Goanta, Isabelle Wildhaber
Published in: 2025
Publisher: Edward Elgar Publishing

Radical Reforms: Bringing Fairness to Social Media Contracts

Author(s): C. Goanta, M. Straub, J. van de Kerkhof
Published in: NO JOURNAL TITLE, 2024, ISBN 9798224511839
Publisher: Verfassungsbooks
DOI: 10.17176/20230717-124837-0