GenB contributes to the implementation of the EU Bioeconomy Strategy. It supports the achievement of the European Green Deal priorities, the goal of a climate-neutral Europe by 2050 and the Sustainable Development Goals, by inspiring and encouraging youth and future generations to be aware, sensitive and interested in environmental issues, sustainability and circularity. The specific objectives are:
• Co-create innovative approaches, formats, materials and tools, through the cooperation between children, young adults, parents, teachers and other formal and non-formal education professionals, to provide educational and informational toolkits on bioeconomy in general and bio-based sectors.
• Raise awareness, interest and knowledge of young people at pre-school, elementary and high school on the environmental, social and economic benefits of sustainable and circular bioeconomy and its sectors, in particular bio-based sectors through inspirational activities.
• Increase interest among new generations to join education and training on bioeconomy at large and create new ways of attracting talent in the life science, technology and bioeconomy opportunities.
• Contribute to the transition of the new generations towards more sustainable and circular behaviours, consumption and lifestyles through the empowerment of the young generations to assume their role.
• Maximise the project's impacts towards behavioural and socio-economic changes by sparking multipliers and GenB networks.
• Support the public Administrations and schools in the implementation of initiatives promoting the green transition process.
The GenB target groups are distinguished in: Pre and early-school 4-8 years old, Elementary school 9-13 years old, High school 14-19 years old, Teachers, Multipliers, Parents, Policymakers. The seven target groups have been grouped into four clusters (Young people, Multipliers, Parents and Policy makers).
