Project description
On the crossroads of women’s health and media psychology
Pregnancy is not always a happy time. Expectant mothers often find themselves feeling stressed and anxious. Pregnancy-related anxiety, known as PRA, is a common problem during pregnancy, including labour and delivery. The EU-funded PACMUM project will explore the reasons pregnant women feel anxious despite being informed about their health and the health of their unborn child and about what to expect. PACMUM will use an interdisciplinary approach based on health psychology. It will explain how online media like YouTube can influence thinking and behaviours. Carrying out semi-structured interviews and a longitudinal panel study, PACMUM will shed light on the strategies that can support maternal mental health through online health media.
Objective
This interdisciplinary research project is situated on the crossroads of womens health and media psychology. The supervisor and the fellow, will combine their expertise to study how exposure to pregnancy- and childbirth-related content on the popular social media platform YouTube can affect pregnancy-related anxiety (PRA). We know from the womens health literature that pregnancy-related anxiety is a serious issue and many pregnant women seek health information online, and we know from the media psychology literature that seeking online health information can affect cognitions and behaviors, but these two fields of research remain disconnected. By bridging the two research fields, the scattered research will be systematized and extended. We set forth 2 objectives, each comprising three research questions: to improve our understanding of how pregnancy- and childbirth-related content on YouTube can fulfill different needs for women with PRA (objective 1), and to elucidate the underlying processes of the association between exposure to pregnancy- and childbirth-related content and PRA (objective 2). To reach our objectives, we will use a multimethodological approach, in which we combine semi-structured interviews (Work package 1, objective 1) and a longitudinal panel study following a cohort of women throughout their pregnancy (WP2, objective 2). The longitudinal panel study will be incorporated in the large scale mobile application-based Mom2B project currently running at the Uppsala University, which combines automatically collected digital phenotyping data, self-report questionnaires, and objective information from national health registers. This project will significantly improve our understanding of how social media can be strategically used by researchers and health workers to improve public health, but also of how peers and influencers on social media can informally and often unintentionally play a role in their followers health behaviors and experiences.
Fields of science (EuroSciVoc)
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CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2021-PF-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
751 05 Uppsala
Sweden
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.