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Go To Market Plan for Blue Lice

Project description

Trapping sea lice before they attach to salmon

Despite their small size, sea lice pose big problems for wild and farmed salmon. These parasites attach to the fish and feed on their skin, mucus, and blood. More than 50 million salmon are killed by sea lice each year. The Blue Lice innovation aims to prevent sea lice infestations in salmon farming using a light source and the scent of salmon as attractants. A system of traps then captures the sea lice before it infests the salmon. The EU-funded GTMBL will help bring the Blue Lice innovation to the salmon industry. In turn, this will also strengthen the female-led company’s growth prospects.

Objective

The world’s population is growing and in need of sustainable food sources without a big environmental impact. By 2050 the world's population is estimated to grow to 9 billion people. Currently, we are only utilizing only 3% of the food resources in the ocean. Fish farming of salmon is a sustainable resource with little impact with a potential to grow five folds by 2050, but there is a problem. The parasite sea lice is killing over 50 million salmon each year in Norway alone, and the problem costs over 1 bnEUR each year.
Blue Lice develops a system that prevents sea lice infestations in salmon farming in a sustainable way. By only using a light source and the scent of salmon as attractants the company has made a system of traps attracting and capturing sea lice before it can infest the salmon. This reduces the levels of sea lice at the fish farm, increasing welfare and reducing the cost by removing treatments against sea lice.

Blue Lice plans to use 8 months on building our go to market strategy for commercialization. The plan will be as follows:

An overall market analysis to segment our market (approx. 1 month)
Make a sustainable business model that is both sustainable and profitable fundamented in ESG’s (approx. 2 month)
Make an updated business plan (approx. 2 month)
Make a go to market plan based on the updated data (approx. 2 month)
Make a plan for how to be a female lead company through the scaling and growth of the company (approx. 1 month)

Our innovation will create positive societal and environmental impact by bringing more sustainable salmon to the world’s growing populations, creating more jobs in the districts of Norway and internationally. The mortality of salmon will be lowered and the salmon industry will be able to grow again in a more sustainable way.

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

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HORIZON-CSA - HORIZON Coordination and Support Actions

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-EIE-2021-SCALEUP-01

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Coordinator

BLUE LICE AS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 75 000,00
Address
GRENSEVEIEN 21
4313 Sandnes
Norway

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Norge Vestlandet Rogaland
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

No data
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